Email Marketing Specialist (Marketing Specialist)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (Marketing Specialist)

🔹 Company: Rest

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving and optimizing email marketing campaigns.
• Implementing data-driven marketing strategies for member engagement.
• Collaborating with team members on omni-channel marketing activities.
• Tailoring campaigns to diverse and regulated market segments.

ASSUMPTION: This role emphasizes both strategic and operational aspects of email marketing, given its focus on data-driven strategies and campaign optimization. This assumption is based on the emphasis on data-driven interactions and the option to work on retirement-focused activities.

📋 Key Responsibilities

✅ Drive email marketing campaigns and recommend improvements.

✅ Implement data-driven interactions to support the target member experience.

✅ Execute focused marketing campaigns to retain members and employer relationships.

✅ Support omni-channel marketing activities to enhance member engagement.

✅ Brief internal and external agencies to develop mission-aligned content.

✅ Coordinate marketing activities in alignment with brand standards.

ASSUMPTION: The role involves a mix of campaign execution and content development, implying that the candidate should have strong communication and collaborative skills.

🎯 Required Qualifications

Education: Tertiary-qualified in a relevant discipline and/or equivalent experience in email marketing.

Experience: Recent experience in email marketing with an understanding of agile methodologies.

Required Skills:

• Email marketing expertise
• Agile methodologies
• Strong communication and presentation skills

Preferred Skills:

• Familiarity with superannuation or financial services industry
• Stakeholder engagement and interpersonal skills

ASSUMPTION: The role likely requires the ability to operate within a regulated environment, hence the preference for familiarity with the financial services industry.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, this role in Sydney, given the industry and experience, could range from AUD 70,000 to 90,000 annually.

Benefits:

• Personal and professional development opportunities
• Hybrid working arrangement
• 16 weeks paid parental leave
• Income Protection Insurance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The benefits package suggests a company culture that values work-life balance and employee well-being, which might explain the inclusion of flexible working options and comprehensive parental leave.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees, indicative of a mid-sized company that balances entrepreneurial spirit with structured growth opportunities.

Founded: 1988

Company Description:

• One of Australia’s largest profit-to-member superannuation funds.
• Manages around $86 billion of funds under management.
• Recognised as a responsible investment leader.

Company Specialties: Not specified

Company Website: https://rest.com.au

ASSUMPTION: The company appears to prioritize member satisfaction over shareholder profits, aligning with its mission-driven approach.

📊 Role Analysis

Career Level: Intermediate, suitable for mid-career professionals seeking to apply and develop expertise in email marketing.

Reporting Structure: Likely reports to a team leader within the marketing department.

Work Arrangement: Hybrid, providing flexibility for remote work while still maintaining on-site collaboration.

Growth Opportunities:

• Professional development and learning through LinkedIn Learning.
• Opportunities to engage in omni-channel marketing initiatives.
• Potential to contribute to strategic decision-making and innovative campaigns.

ASSUMPTION: The opportunity for growth is indicated by the emphasis on innovation and professional development. The flexible work arrangement might attract candidates looking for growth in a dynamic work environment.

🌍 Location & Work Environment

Office Type: Likely a corporate office setting complemented by modern facilities to support team collaboration and development.

Office Location(s): Sydney, NSW 2000, AU

Geographic Context:

• Centrally located in Sydney, a major business hub in Australia.
• Offers access to a wealth of cultural and professional resources.
• Convenient transport links and vibrant community setting.

Work Schedule: Standard 40-hour workweek with potential flexibility due to hybrid work arrangement.

ASSUMPTION: The central location in Sydney provides strategic advantages for networking and exposure to a diverse range of business practices and cultures.

💼 Interview & Application Insights

Typical Process:

• Preliminary screening of applications before the closing date.
• Potential interactive interview rounds to assess fit and skills.
• Reference checks post-interview process.

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Agility in marketing strategy execution
• Capability to engage stakeholders and align marketing activities

Application Tips:

• Highlight experience with agile methodologies in email marketing.
• Demonstrate familiarity with the superannuation/financial sector.
• Showcase examples of completed marketing campaigns and their impact.

ATS Keywords: Email Marketing, Agile Methodologies, Stakeholder Engagement, Member Engagement, Content Development

ASSUMPTION: Given the dynamic nature of the role, candidates might be assessed on their adaptability and innovation capabilities during the interview.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Data analytics tools (Google Analytics, Tableau)
• Customer Relationship Management (CRM) systems

ASSUMPTION: The role demands familiarity with data analytics and CRM systems to drive and measure the effectiveness of marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Prioritizes member benefits over shareholder profits
• Embraces diversity, equity, and inclusion
• Encourages innovation and member engagement

Work Style:

• Collaborative teamwork in dynamic environments
• Agility and adaptability in marketing strategies
• Open communication across teams and hierarchies

Self-Assessment Questions:

• Do you have experience tailoring email marketing to diverse market segments?
• How have you previously implemented data-driven marketing strategies?
• Can you work effectively in a dynamic, collaborative team environment?

ASSUMPTION: The company’s values and work style suggest a need for candidates who thrive in inclusive and adaptable environments focused on member satisfaction.

⚠️ Potential Challenges

• Balancing multiple projects simultaneously
• Adapting to fast-paced and dynamic marketing landscapes
• Navigating the regulatory complexities within the financial industry
• Ensuring alignment with diverse stakeholder groups

ASSUMPTION: The complexity of the regulatory environment in the financial sector could present unique challenges for campaign execution and regulatory compliance.

📈 Similar Roles Comparison

• Email marketing roles in similar industries often require higher specific technical skills.
• Higher flexibility in roles focusing purely on digital marketing outside regulated sectors.
• Potentially more strategic roles in larger corporations.

ASSUMPTION: Compared to similar roles, this position might offer more strategic influence due to its impact on a large member base and its integration in a mid-sized firm.

📝 Sample Projects

• Launching an omni-channel marketing campaign for a new product line.
• Developing a tailored email marketing strategy for different member segments.
• Collaborating with external agencies to enhance campaign outreach and engagement.

ASSUMPTION: Sample projects are inferred from the core responsibilities and the role's emphasis on collaboration and innovation in email marketing.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its email marketing campaigns?
• What tools and technologies are currently used for marketing analytics?
• How does the role of Email Marketing Specialist contribute to the company's overall mission?
• What types of members are the primary focus for email campaigns?
• How does Rest foster an inclusive culture within the marketing team?

ASSUMPTION: These questions aim to give candidates deeper insights into the company’s operations, values, and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant email marketing and agile experience.
• Prepare for potential interview screening by reviewing recent email campaigns.
• Ensure application aligns with Rest's commitment to diversity and inclusion.
• Monitor application status regularly via Rest's career website.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.