Email Marketing Specialist (Marketing Specialist)

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Rest

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Wed Apr 02 2025 06:32:08 GMT+0000

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving email marketing campaigns to enhance member engagement.
• Recommending improvements to existing email marketing strategies.
• Tailoring campaigns to diverse market segments.
• Contributing to a marketing team focused on responsible investment.

ASSUMPTION: The role involves participation in both strategic planning and operational execution of email marketing plans, including collaboration with various teams within Rest.

📋 Key Responsibilities

✅ Drive effective email marketing campaigns.

✅ Implement data-driven interactions to enhance member experience.

✅ Support omni-channel marketing activities.

✅ Engage and retain Rest members and employer relationships.

✅ Collaborate with internal and external agencies for content development.

✅ Coordinate marketing activities with Rest's brand standards.

ASSUMPTION: The responsibilities require a balanced approach to both technical execution of campaigns and strategic planning, ensuring alignment with organizational goals.

🎯 Required Qualifications

Education: Tertiary qualification in a relevant discipline or equivalent experience.

Experience: Recent experience in email marketing.

Required Skills:

• Email Marketing
• Agile Methodologies
• Commercial Acumen

Preferred Skills:

• Stakeholder Engagement
• Familiarity with superannuation or financial services industry

ASSUMPTION: Candidates are expected to bring a blend of academic and practical experience in digital marketing with particular expertise in email strategies.

💰 Compensation & Benefits

Salary Range: Not specified; typically industry competitive.

Benefits:

• Hybrid working arrangement
• 16 weeks paid parental leave
• Professional development opportunities

Working Hours: 40 hours per week, with potential flexibility.

ASSUMPTION: Benefits reflect a strong emphasis on employee wellness and professional growth, aligning with industry standards for financial services companies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on superannuation.

Company Size: 201-500 employees, indicative of a medium-sized organization offering potential for personal interactions and growth.

Founded: 1988, with a long-standing reputation in responsible investment.

Company Description:

• Supports nearly two million members.
• Manages approximately $86 billion in funds.
• Recognized as a responsible investment leader.

Company Specialties:

• Superannuation
• Responsible Investment

Company Website: https://rest.com.au

ASSUMPTION: The company is positioned as a leader in superannuation, leveraging its robust fund management capabilities to attract talent interested in impactful work.

📊 Role Analysis

Career Level: Mid-level, requiring substantial expertise and initiative.

Reporting Structure: Reports to marketing team leaders; potential collaboration with cross-functional teams.

Work Arrangement: Primarily on-site with hybrid flexibility possible.

Growth Opportunities:

• Potential to lead larger projects
• Cross-departmental collaboration
• Opportunities for professional advancement within a recognized industry leader

ASSUMPTION: The role offers robust professional development prospects, facilitated by the company's investment in employee education and internal mobility.

🌍 Location & Work Environment

Office Type: Corporate office setting focused on collaboration and innovation.

Office Location(s): Sydney, NSW 2000

Geographic Context:

• Centrally located with access to public transport
• Vibrant metropolitan area with diverse cultural offerings
• Proximity to Sydney's business district

Work Schedule: Standard working week; emphasizes work-life balance.

ASSUMPTION: The office environment encourages a professional yet welcoming atmosphere, synergizing diverse cultural backgrounds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial phone screen
• Panel interview with team leaders

Key Assessment Areas:

• Email marketing expertise
• Ability to implement agile methodologies
• Interpersonal and communication skills

Application Tips:

• Emphasize experience with email marketing campaigns
• Demonstrate knowledge of financial services
• Prepare to discuss past strategic projects

ATS Keywords: Email Marketing, Agile, Superannuation, Stakeholder Engagement

ASSUMPTION: The application process is streamlined, aiming to attract and evaluate candidates with strong marketing acumen and industry awareness.

🛠️ Tools & Technologies

• Email Marketing Platforms (e.g., Mailchimp, Marketo)
• Analytics Tools (e.g., Google Analytics)
• CRM Software

ASSUMPTION: The role involves leveraging industry-standard marketing tools to execute campaigns effectively and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Member-first approach
• Innovative thinking
• Integrity and trust

Work Style:

• Collaborative environment
• Result-oriented focus
• Open to change and continuous improvement

Self-Assessment Questions:

• Am I passionate about improving member engagement?
• Do I thrive in a collaborative team setup?
• Am I open to learning and adapting to new marketing trends?

ASSUMPTION: A candidate who aligns with Rest's dedication to member service and innovation will find cultural alignment here.

⚠️ Potential Challenges

• Managing multiple projects simultaneously
• Navigating agile processes in a traditional industry
• Adapting to regulatory changes in the financial sector
• Balancing strategic goals with day-to-day operations

ASSUMPTION: Candidates should be prepared to address complex scenarios requiring strategic and operational agility.

📈 Similar Roles Comparison

• Email Campaign Manager at similar-sized firms
• Digital Marketing Specialist in financial services
• Marketing Coordinator with emphasis on digital content

ASSUMPTION: Comparable roles may not offer the same degree of strategic impact and involvement in largest projects as this position does.

📝 Sample Projects

• Development of a segmented email campaign targeting diverse member demographics
• Deployment of an omni-channel marketing initiative to boost member engagement
• Creation of a data-driven strategy to enhance email open rates and conversions

ASSUMPTION: Sample projects reflect the role's emphasis on data utilization and member-focused marketing strategies.

❓ Key Questions to Ask During Interview

• How does the marketing team measure success in email campaigns?
• What opportunities exist for cross-team collaboration?
• What are the biggest challenges facing the marketing team today?
• How does the company support career development?
• What are the next big initiatives the marketing team is focusing on?

ASSUMPTION: These questions are designed to elicit responses that clarify the role's expectations and growth potential in the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant email marketing experience
• Include a cover letter detailing your passion for financial services marketing
• Follow up with the hiring manager post-application
• Prepare for potential competency-based assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.