📌 Core Information
🔹 Job Title: Email Marketing Specialist - NBC Sports
🔹 Company: NBCUniversal
🔹 Location: Stamford, Connecticut
🔹 Job Type: Full-time, Hybrid (3 days per week on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end email production process for NBC Sports
- Collaborating with cross-functional partners to execute campaigns and optimize CRM efforts
- Developing actionable insights and strategic recommendations to drive engagement and fandom
- Working with creative project management and internal stakeholders to ensure timely delivery of assets and feedback
- Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
ASSUMPTION: This role requires a strong understanding of email marketing best practices and a proven track record in driving engagement and fandom through CRM efforts.
📋 Key Responsibilities
✅ Manage the end-to-end email production process, including conceptualizing, coding, editing, QA, and deployment
✅ Coordinate newsletter content, schedules, and deployments across multiple brands
✅ Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
✅ Develop comprehensive reports detailing key email marketing metrics and provide strategic recommendations for future optimizations
✅ Identify email linking strategies to optimize the user experience and grow the database
✅ Ensure marketing materials comply with all brand and style guidelines
✅ Assist in developing marketing plans to grow the database and support the Sr. Manager, Email Marketing with all projects related to this position
ASSUMPTION: This role requires strong attention to detail, excellent organizational skills, and the ability to work well under tight deadlines in a high-growth environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of two (2+) years' experience in email marketing, CRM, or digital marketing
Required Skills:
- Proficient with email platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.
- Knowledge of marketing tactics and email best practices
- Knowledge of Push and SMS
Preferred Skills:
- Proven understanding of audience segmentation, personalization, and customer journeys
- Excellent written and verbal communication, including strong editing, grammar, and proofreading skills
- Excellent organizational and prioritization skills, with some project management experience
- Works well under tight deadlines and in a high-growth environment
- Self-starter with strong attention to detail and a curiosity to learn
ASSUMPTION: Candidates with experience in the entertainment industry or sports marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for email marketing specialists with 2-5 years of experience in the Stamford, CT area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)
Founded: 1926 (NBCUniversal has a rich history and established brand in the entertainment industry)
Company Description:
- NBCUniversal creates world-class content, which it distributes across its portfolio of film, television, and streaming services, and brings to life through its theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.
Company Specialties:
- Television and film production
- Streaming services
- Theme parks and attractions
- News and sports broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong brand and extensive resources, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (This role offers opportunities for growth and advancement within the company)
Reporting Structure: This role reports directly to the Sr. Manager, Email Marketing
Work Arrangement: Hybrid (3 days per week on-site in Stamford, CT, with the option to work remotely 2 days per week)
Growth Opportunities:
- Advancement to a senior or management role within the email marketing team
- Expansion into other marketing or communications roles within NBCUniversal
- Opportunities to work on high-profile projects and events, such as the Olympics or major sporting events
ASSUMPTION: This role offers numerous opportunities for career growth and development within the company, particularly for candidates with strong communication skills and a proven track record in email marketing.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and dynamic work environment
Office Location(s): 1 Blachley Road, Stamford, Connecticut 06902
Geographic Context:
- Stamford is a suburban city located approximately 30 miles northeast of New York City, offering a mix of urban and suburban living
- The area is home to numerous Fortune 500 companies and offers a variety of cultural attractions, including museums, theaters, and restaurants
- Stamford has a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility to work additional hours as needed
ASSUMPTION: The Stamford office offers a collaborative and dynamic work environment, with opportunities to work with and learn from experienced professionals in the entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the email marketing team and other stakeholders
- Final interview with the Sr. Manager, Email Marketing
Key Assessment Areas:
- Email marketing expertise and knowledge of best practices
- Communication skills, including writing, editing, and proofreading
- Organizational skills and ability to manage multiple projects simultaneously
- Problem-solving skills and ability to troubleshoot technical issues
- Cultural fit and alignment with NBCUniversal's values and mission
Application Tips:
- Highlight your experience with email marketing platforms and CRM systems in your resume
- Tailor your cover letter to demonstrate your understanding of NBCUniversal's brand and the specific needs of the email marketing team
- Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
ATS Keywords: Email marketing, CRM, digital marketing, audience segmentation, personalization, customer journeys, project management, communication, editing, proofreading, organizational skills, attention to detail, technical troubleshooting, data analysis, A/B testing, marketing automation
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's technical skills and cultural fit within the email marketing team and NBCUniversal as a whole.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Customer data platform (e.g., Segment, Tealium)
- Email automation and journey-building tools (e.g., Braze, Adobe Campaign)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the needs of the email marketing team.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard.
- Excellence: We create and deliver world-class content that reflects the current and ever-changing face of the world.
- Integrity: We act with honesty, fairness, and respect in all our interactions with employees, partners, and audiences.
Work Style:
- Collaborative: We work closely with cross-functional partners to execute campaigns and optimize CRM efforts.
- Dynamic: We operate in a high-growth environment and are constantly adapting to new challenges and opportunities.
- Data-driven: We use data and analytics to inform our decision-making and drive continuous improvement.
Self-Assessment Questions:
- Do I have a proven track record of driving engagement and fandom through email marketing campaigns?
- Am I comfortable working in a dynamic, high-growth environment and adapting to change?
- Do I have strong communication skills, including writing, editing, and proofreading?
- Am I able to work well under tight deadlines and manage multiple projects simultaneously?
- Do I align with NBCUniversal's values and mission?
ASSUMPTION: Candidates who are strong communicators, adaptable, and aligned with NBCUniversal's values and mission are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced, high-growth environment
- Working with cross-functional partners and stakeholders to ensure timely delivery of assets and feedback
- Troubleshooting technical issues and optimizing email campaigns for maximum engagement and conversion
- Adapting to changes in the email marketing landscape and staying up-to-date with best practices
- Balancing the need for personalization and segmentation with the need for efficiency and scalability in email marketing campaigns
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on email marketing for the NBC Sports brand, but shares similarities with other email marketing specialist roles within NBCUniversal and the broader entertainment industry.
- Compared to other email marketing specialist roles, this position may offer more exposure to high-profile events and campaigns, such as the Olympics or major sporting events.
- Career progression in this role may involve moving into a senior or management role within the email marketing team, or expanding into other marketing or communications roles within NBCUniversal.
ASSUMPTION: Candidates with experience in the entertainment industry or sports marketing may have an advantage in this role, but strong communication skills and a proven track record in email marketing are the most important qualifications.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote an upcoming sporting event, including segmentation, personalization, and A/B testing
- Creating and implementing an automated email journey to onboard new subscribers and engage them with relevant content
- Analyzing email campaign performance data to identify trends, optimize campaigns, and drive future growth
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the candidate's experience and the needs of the email marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for email marketing campaigns at NBC Sports?
- How does the email marketing team collaborate with other departments and stakeholders to execute campaigns and optimize CRM efforts?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does NBCUniversal support the professional development and growth of its email marketing team members?
- What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?
ASSUMPTION: These questions are intended to help candidates better understand the role, the work environment, and the expectations of the email marketing team and NBCUniversal as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through NBCUniversal Careers
- Tailor your resume and cover letter to highlight your experience with email marketing platforms, CRM systems, and successful email marketing campaigns
- Prepare examples of your work, including metrics and results, to demonstrate your qualifications for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
