Email Marketing Specialist (Temp)

📌 Core Information

🔹 Job Title: Email Marketing Specialist (Temp)

🔹 Company: Caesars Entertainment

🔹 Location: Las Vegas, NV, USA

🔹 Job Type: Part-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting fast-paced email and mobile marketing teams to drive online room revenue and customer engagement
• Executing email communications and coordinating activities among design, content, and development teams
• Building and testing emails, ensuring quality and compliance with best practices
• Establishing relationships with key property contacts and providing training support
• Demonstrating strong, up-to-date knowledge in email best practices and proficiency in relevant tools

ASSUMPTION: This role requires a balance of technical skills and project management, with a focus on email marketing best practices and tools.

📋 Key Responsibilities

✅ Execute email communications, including newsletters, trigger communications, lifecycle marketing, and promotional campaigns

✅ Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines

✅ Provide suggestions and improvements to team members' work and develop subject matter expertise in assigned email campaign types

✅ Execute complex emails and campaigns, ensuring flawless QA and addressing spam risks

✅ Establish relationships with key property contacts and support all training efforts, including the creation of training documentation

✅ Perform other related and compatible duties as assigned

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communication, or a related field

Experience: Digital marketing experience with understanding of email best practices

Required Skills:

• Demonstrated strong, up-to-date knowledge in email best practice design, subject lines, layout, copy, and calls to action
• Ability to uphold and demonstrate the highest level of integrity in all situations
• Experience with ExactTarget/Salesforce Marketing Cloud or other ESP
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
• Strong email-related HTML experience required, web design experience preferred
• Ability to manipulate HTML and create emails without the use of a WYSIWYG within the email service provider tool
• Proficiency in AMPscript or other scripting language to create variations with a single email
• Ability to write and execute SOQL queries and/or understanding of database querying
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
• Superior communication, writing, presentation, and follow-up skills
• Excellent time and project management with exceptional attention to detail
• Ability to take ownership and initiative, work independently with minimal direction, and contribute as part of a team
• Ability to plan, prioritize, and organize effectively, handle multiple high-priority projects concurrently, and react quickly to shifting priorities

Preferred Skills:

• Passion for email marketing and a drive to achieve results
• Detail-oriented, self-motivated, enthusiastic about taking on responsibilities, and able to handle and prioritize multiple tasks while maintaining a positive attitude
• Proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment
• Excellent written and oral communication skills and ability to comfortably communicate to all levels of the organization

ASSUMPTION: Given the fast-paced nature of the role, candidates should have a proven track record of managing multiple projects and meeting tight deadlines.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for mid-level marketing roles in Las Vegas)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Caesars Entertainment properties
• Opportunities for career growth and development

Working Hours: 40 hours per week, with flexible scheduling based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Las Vegas. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the hospitality and gaming industry, with a focus on providing exceptional experiences for guests through its resorts, casinos, and entertainment offerings.

Company Size: Caesars Entertainment is a large, publicly-traded company with over 50,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and dynamic work environment.

Founded: Caesars Entertainment was founded in Reno, NV, in 1937, and has since grown through development of new resorts, expansions, and acquisitions.

Company Description:

• Caesars Entertainment is the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers.
• The company offers a wide range of gaming, entertainment, and hospitality amenities, as well as mobile and online gaming and sports betting experiences.
• Caesars Entertainment is committed to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework.

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Working for a large, established company like Caesars Entertainment offers opportunities for career growth and development, as well as a diverse and dynamic work environment.

📊 Role Analysis

Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in digital marketing, focusing on email marketing best practices and tools.

Reporting Structure: The Email Marketing Specialist will report to the Digital Marketing Manager and work closely with design, content, and development teams.

Work Arrangement: This is a part-time, temporary on-site position with flexible scheduling based on project needs.

Growth Opportunities:

• Potential for full-time employment or contract extensions based on performance
• Opportunities to work on various marketing campaigns and projects across different Caesars Entertainment properties
• Access to training and development resources to enhance skills and advance career growth

ASSUMPTION: Given the temporary nature of this role, candidates should be open to short-term opportunities and willing to adapt to the fast-paced environment of the digital marketing team.

🌍 Location & Work Environment

Office Type: The primary office is located at Harrah's Las Vegas, with potential for remote work based on project needs and manager approval.

Office Location(s): 3475 S Las Vegas Blvd, Las Vegas, NV 89109, USA

Geographic Context:

• Las Vegas is a vibrant city known for its entertainment, dining, and gaming options, as well as its diverse cultural scene.
• The city offers a mix of urban and suburban living, with various neighborhoods to choose from.
• Las Vegas has a desert climate, with hot summers and mild winters.

Work Schedule: The work schedule will vary based on project needs, with potential for flexible hours and overtime during peak periods.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to shifting priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the digital marketing team
• Final interview with the director of marketing or a senior team member
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Email marketing expertise and knowledge of best practices
• Project management and organizational skills
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and achievements in email marketing and project management
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
• Be ready to discuss your understanding of email marketing best practices and how you've applied them in previous roles

ATS Keywords: Email Marketing, Digital Marketing, Project Management, HTML, Adobe Creative Suite, Salesforce Marketing Cloud, Communication, Time Management, Attention to Detail, Team Collaboration, Database Querying, SOQL, AMPscript

ASSUMPTION: Given the competitive nature of the job market, candidates should tailor their application materials to highlight their relevant skills and experience for this specific role.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Dreamweaver)
• Salesforce Marketing Cloud (ExactTarget)
• HTML and CSS
• AMPscript or other scripting languages
• Microsoft Office (Excel, Word, Outlook)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Service
• Excellence
• Teamwork
• Innovation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• How do you stay up-to-date with the latest email marketing trends and best practices?
• Can you provide an example of a time when you had to manage multiple projects with tight deadlines, and how did you ensure their successful completion?
• How do you approach building and maintaining relationships with key stakeholders, both internally and externally?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Caesars Entertainment's company values and work style, as well as a willingness to adapt to the fast-paced and dynamic nature of the digital marketing team.

⚠️ Potential Challenges

• Managing multiple projects with tight deadlines and shifting priorities
• Working in a fast-paced, dynamic environment with a high volume of email traffic
• Adapting to new tools and technologies as needed to perform job duties effectively
• Balancing the need for creativity and innovation with the requirement to follow brand guidelines and best practices

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously while maintaining a high level of attention to detail.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a greater emphasis on project management and collaboration with cross-functional teams
• Working for a large, established company like Caesars Entertainment offers opportunities for career growth and development, as well as a diverse and dynamic work environment
• This role is well-suited for mid-level marketing professionals looking to gain experience in a fast-paced, dynamic environment and take on increased responsibility

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new hotel package or special offer
• Creating and testing dynamic content and personalization for emails to improve open rates and click-through rates
• Collaborating with design and content teams to create visually appealing and engaging emails that align with brand guidelines and best practices

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Caesars Entertainment, and what opportunities are there for growth and development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the digital marketing team collaborate with other departments and teams within Caesars Entertainment?
• What are the most important qualities and skills for success in this role, according to the hiring manager and team members?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, as well as to demonstrate their fit and qualifications for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Caesars Entertainment careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
• Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
• Be ready to discuss your understanding of email marketing best practices and how you've applied them in previous roles
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.