Email Partnerships Manager

📌 Core Information

🔹 Job Title: Email Partnerships Manager

🔹 Company: SmartFinancial

🔹 Location: Newport Beach, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving high-intent insurance shoppers into SmartFinancial's marketplace through email marketing partnerships
• Managing and optimizing email campaigns to meet CPA targets and business goals
• Collaborating with cross-functional teams to increase user engagement and conversion
• Identifying and scaling new partnership opportunities

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will have a proven track record in email marketing, affiliate management, or performance partnerships.

📋 Key Responsibilities

✅ Own all aspects of managing third-party email marketing partners, including onboarding, performance monitoring, and optimization

✅ Develop and manage profitable email campaigns that align with CPA targets and business goals

✅ Monitor traffic quality and ensure compliance with internal policies and industry standards

✅ Serve as the bridge between external partners and internal creative/tech teams to execute campaigns successfully

✅ Analyze performance reports, partner insights, and attribution data to make informed strategic decisions

✅ Collaborate with growth, product, and analytics teams to increase user engagement and conversion from email traffic

✅ Identify new partnership opportunities and scale high-performing relationships

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and partnerships simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a focus on email marketing, affiliate management, or performance partnerships

Required Skills:

• Proven ability to manage campaigns to CPA goals and optimize for ROI
• Strong analytical skills and comfort working with performance data and dashboards
• Clear and confident communicator—able to manage both internal and external relationships
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience in insurance, financial services, or other regulated verticals
• Familiarity with insurance lead generation and affiliate marketing

ASSUMPTION: While industry-specific experience is a plus, the core skills required for this role are transferable from other digital marketing backgrounds.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 (base salary) + $50,000+ (annual commission/performance bonus) + equity (stock options)

Benefits:

• Competitive Base Salary + Commissions + Performance Bonuses
• 401(k) with Company Match
• Health, Dental, and Vision Insurance
• Stock Options
• Internal Promotion Opportunities

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Newport Beach, California area.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees (mid-size company with room for growth and impact)

Founded: 2012 (13 years in business, established but still growing)

Company Description:

• SmartFinancial is a leading digital insurance marketplace and one of the fastest-growing insurance technology companies in the U.S.
• The company is bridging the gap between consumers and insurance providers with data-driven insights powered by its proprietary technology platform, Insurance.io.
• SmartFinancial is transforming how consumers connect with insurance providers by intelligently matching high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale.

Company Specialties:

• Lead Management
• Live Transfers
• Insurance Leads
• Inbound Marketing
• Insurance Calls
• Lead Generation
• Inbound Insurance Leads

Company Website: SmartFinancial.com

ASSUMPTION: SmartFinancial's focus on data-driven insights and innovative technology makes it an attractive place for digital marketing professionals looking to make an impact in the insurance industry.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Performance Marketing

Work Arrangement: On-site with remote flexibility (hybrid work arrangement)

Growth Opportunities:

• Potential for career progression within the performance marketing team or other departments
• Opportunity to work on high-impact campaigns and drive significant business growth
• Chance to learn and develop skills in the insurance industry and affiliate marketing

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 4041 MacArthur Blvd, Newport Beach, California 92660, US

Geographic Context:

• Newport Beach is a coastal city in Southern California, known for its beaches, parks, and high-end shopping
• The area offers a mix of urban and suburban living, with a median household income well above the national average
• Newport Beach is home to many tech and finance companies, providing ample networking opportunities

Work Schedule: Standard full-time work schedule (Monday-Friday, 9:00 AM - 5:00 PM) with flexible remote work options

ASSUMPTION: The Newport Beach office provides a collaborative and engaging work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen (30 minutes)
• On-site interview (2-3 hours) with the hiring manager, team members, and other stakeholders
• Final interview with the Director of Performance Marketing
• Background check and offer

Key Assessment Areas:

• Campaign management and optimization skills
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight your experience with email marketing, affiliate management, or performance partnerships in your resume and cover letter
• Demonstrate your understanding of CPA goals and ROI optimization in your application materials
• Showcase your ability to manage multiple projects and stakeholders simultaneously
• Prepare questions about the company, team, or role to ask during the interview

ATS Keywords: Email Marketing, Affiliate Management, Performance Partnerships, Campaign Management, Data Analysis, CPA Goals, ROI Optimization, Project Management, Strategic Decision Making, Collaboration, Compliance, User Engagement, Conversion Optimization, Partnership Development, Performance Monitoring, Optimization

ASSUMPTION: SmartFinancial uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being reviewed by a hiring manager.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, or similar)
• Data analysis tools (e.g., Google Analytics, Excel, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools is not required but may be helpful in managing email marketing campaigns and optimizing performance.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Fast-paced and energetic environment
• Innovative and collaborative culture
• Focus on results and performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with multiple stakeholders and managing projects simultaneously?
• Do you have a customer-centric mindset and a strong commitment to continuous learning?

ASSUMPTION: Candidates who align with SmartFinancial's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns and partnerships simultaneously may require strong project management skills
• Working with external partners may present unique challenges in communication and collaboration
• The insurance industry has specific regulations and compliance requirements that may impact campaign strategies
• The role may require occasional work outside of standard business hours to manage campaigns and partnerships effectively

ASSUMPTION: These challenges can be overcome with strong communication, organization, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other email marketing or affiliate management roles, this position offers a higher level of autonomy and impact on business growth
• While the insurance industry has unique regulations and compliance requirements, the core skills required for this role are transferable to other industries
• This role offers strong growth potential for the right candidate, with opportunities to progress within the performance marketing team or other departments

ASSUMPTION: Candidates with experience in email marketing, affiliate management, or performance partnerships should consider this role an excellent opportunity to drive business growth and advance their careers.

📝 Sample Projects

• Developing and executing a successful email campaign to drive high-intent insurance shoppers into SmartFinancial's marketplace
• Optimizing an underperforming email partnership to meet CPA targets and improve ROI
• Identifying and scaling new partnership opportunities to expand SmartFinancial's reach and drive additional traffic

ASSUMPTION: These sample projects illustrate the types of initiatives the Email Partnerships Manager may be responsible for, demonstrating the role's focus on driving business growth through strategic campaign management and partnership development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall performance marketing strategy?
• How does SmartFinancial support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SmartFinancial measure the success of its email marketing campaigns and partnerships?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with email marketing, affiliate management, or performance partnerships, and demonstrate your understanding of CPA goals and ROI optimization
• Prepare questions about the company, team, or role to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.