📌 Core Information
🔹 Job Title: Email & Retention Marketing Manager
🔹 Company: Soar With Us
🔹 Location: Leeds, United Kingdom (Hybrid/Flexible)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days/week in Leeds office)
🚀 Job Overview
Key aspects of this role include:
- Driving customer retention and revenue growth through email and SMS marketing for e-commerce brands
- Executing high-impact email and SMS marketing strategies through Klaviyo
- Managing client relationships and communicating regularly through Slack, Google Meet, and reports
- Collaborating with the Head of CRM to align on client strategies and outcomes
- Mentoring junior team members through training and knowledge-sharing
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign execution, and strong client management skills. Candidates should be comfortable working independently and collaborating with a team.
📋 Key Responsibilities
✅ Own and develop email and SMS retention strategies to drive customer loyalty, LTV, and profitability for e-commerce brands
✅ Build, automate, and optimize email and SMS campaigns, flows, and customer journeys directly in Klaviyo
✅ Leverage Klaviyo data and reporting, Shopify insights, and Triple Whale analytics to refine campaigns and drive measurable revenue growth
✅ Ensure all campaigns meet best practices for deliverability, compliance, and performance
✅ Stay ahead of the curve on Klaviyo features, e-commerce retention trends, and new tools
✅ Develop deeper expertise in a specialist area like SMS growth, deliverability, segmentation, or automation
ASSUMPTION: This role involves a mix of strategic planning, creative campaign development, and data-driven optimization. Candidates should be comfortable working with data and tools to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years hands-on experience with Klaviyo for e-commerce email marketing
Required Skills:
- Proven results in driving revenue through email flows, campaigns, and SMS
- Familiarity with Shopify, Attentive, and Triple Whale
- Strong analytical skills – able to read the numbers and act on them fast
- Proactive, solutions-driven, and resilient under pressure
- Attention to detail is second nature
- Confident relationship-builder with strong communication skills
Preferred Skills:
- Agency experience preferred, or in-house experience with a 7–8 figure DTC e-commerce brand
- Fluency in English
ASSUMPTION: Candidates with a proven track record in email marketing and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £24,000 - £35,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United Kingdom. Benefits may include additional perks not explicitly stated in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Soar With Us is an advertising agency specializing in e-commerce growth, with a focus on advanced digital marketing strategies
Company Size: Soar With Us has 11-50 employees, providing a collaborative and agile work environment
Founded: Soar With Us was founded in 2019 by Olly Hudson and Joe Marston
Company Description:
- Soar With Us is a multi-award-winning e-commerce growth agency that pushes the boundaries of standard marketing techniques
- They are official partners of Meta, TikTok, and Klaviyo
- Their mission is to scale their retention department to new heights
Company Specialties:
- E-commerce advertising
- Advanced digital marketing strategies
- Retention growth strategy
Company Website: soarwithus.co
ASSUMPTION: Soar With Us is a fast-growing agency with a strong focus on results and client success. Candidates should be prepared to work in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in email marketing
Reporting Structure: The Email & Retention Marketing Manager reports directly to the Head of CRM
Work Arrangement: This role is hybrid, with 2 days per week in the Leeds office and the remainder of the week working remotely
Growth Opportunities:
- Potential promotion to Senior Email & Retention Marketing Manager after 12 months of successful performance
- Opportunities to mentor junior team members and develop leadership skills
- Access to diverse projects, training, and regular senior mentorship
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career and develop new skills.
🌍 Location & Work Environment
Office Type: Soar With Us has a head office in Leeds, with flexible remote work options
Office Location(s): Leeds, United Kingdom
Geographic Context:
- Leeds is a vibrant city in the United Kingdom with a thriving digital industry
- The office is located in the LS10 postal area
- The hybrid work arrangement allows for a balance between in-office collaboration and remote work
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing for in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Head of CRM
- Technical assessment or case study presentation
- Final interview with the founders or senior leadership team
Key Assessment Areas:
- Email marketing expertise and campaign strategy
- Analytical skills and data-driven decision-making
- Client management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful email campaigns or retention strategies you've implemented
- Research Soar With Us and be prepared to discuss their unique value proposition and company culture
ATS Keywords: Email Marketing, SMS Marketing, Klaviyo, Retention Strategy, Performance Optimization, Client Communication, Deliverability, Best Practices, Innovation, Upskilling, Collaboration, Mentorship, Analytical Skills, Proactive Solutions, Attention to Detail, Relationship Building
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise and passion for email marketing.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Shopify (e-commerce platform)
- Attentive (SMS marketing platform)
- Triple Whale (e-commerce analytics tool)
- Slack (team communication platform)
- Google Meet (video conferencing tool)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Extreme Ownership – full responsibility for your accounts and results
- Quality – consistent excellence, from strategy to execution
- Profit – making money is good, for us and our partners
- Personal Happiness – loving what you do, every day
Work Style:
- Proactive and solutions-driven
- Collaborative and team-oriented
- Adaptable and resilient under pressure
- Attentive to detail and committed to quality
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of your accounts?
- Do you enjoy collaborating with a team and contributing to collective success?
- Are you passionate about e-commerce marketing and committed to continuous learning?
ASSUMPTION: Candidates who align with Soar With Us' values and work style will be most successful in this role. Self-assessment questions can help applicants evaluate their fit with the company culture.
⚠️ Potential Challenges
- Managing multiple client accounts and prioritizing workloads
- Keeping up with the latest trends and best practices in email marketing
- Adapting to a fast-paced and ever-changing work environment
- Balancing remote work and in-office collaboration effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other Email Marketing Manager positions, but with a stronger focus on retention strategy and SMS marketing
- Soar With Us' unique value proposition and company culture set it apart from other agencies
- Career progression in this role could lead to senior management or specialist positions within the retention department
ASSUMPTION: Candidates should research similar roles and consider how their skills and experiences align with the specific requirements of this position.
📝 Sample Projects
- Developing and executing a comprehensive email retention strategy for a high-growth e-commerce brand
- Optimizing email campaign performance through A/B testing and data analysis
- Implementing an SMS marketing strategy to complement and enhance an existing email marketing program
ASSUMPTION: These sample projects illustrate the types of initiatives an Email & Retention Marketing Manager might undertake in this role. Candidates should be prepared to discuss their relevant experience and ideas for driving retention and revenue growth.
❓ Key Questions to Ask During Interview
- How does Soar With Us support the professional development of its employees?
- What are the most significant challenges facing the retention department, and how can this role address them?
- How does Soar With Us measure the success of its email and SMS marketing campaigns?
- What opportunities are there for collaboration and knowledge-sharing within the retention department and the wider agency?
- How does Soar With Us foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare examples of successful email campaigns or retention strategies you've implemented
- Follow up with Soar With Us one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
