📌 Core Information
🔹 Job Title: Email & SMS Marketing Specialist
🔹 Company: RIVO Holdings, LLC
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining a comprehensive email and SMS marketing calendar
- Optimizing campaigns and improving deliverability
- Enhancing customer engagement across the organization
- Collaborating with internal teams to improve communication strategies
ASSUMPTION: This role requires a strong understanding of email and SMS marketing best practices, as well as the ability to analyze data and make strategic decisions based on that information.
📋 Key Responsibilities
✅ Developing and maintaining a comprehensive email and SMS marketing calendar to plan, execute, and optimize campaigns, promotions, and automated workflows that drive customer engagement and retention
✅ Creating compelling, brand-aligned email and SMS content that informs, educates, and motivates customers to take action
✅ Ensuring all marketing communications are clear, error-free, and grammatically accurate while adhering to brand guidelines
✅ Monitoring, analyzing, and documenting email and SMS deliverability metrics to optimize campaign performance
✅ Implementing and managing email authentication protocols (SPF, DKIM, DMARC) and best practices to enhance deliverability
✅ Working closely with ESPs, delivery vendors, and internal teams to troubleshoot email deliverability challenges and improve inbox placement
✅ Regularly reviewing and refining email and SMS templates to enhance performance and ensure optimized, mobile-friendly designs
✅ Staying informed on industry trends, compliance regulations, and updates from ISPs and email service providers to ensure adherence to best practices
✅ Providing ongoing reporting and insights on campaign performance to refine strategies and improve engagement, conversion rates, and overall effectiveness
✅ Updating and managing loan communication queues in our proprietary CRM software to ensure accurate customer outreach for automated marketing campaigns
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work well under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Information Systems, or related field required.
Experience: 3+ years of B2C email and SMS marketing experience required.
Required Skills:
- Excellent familiarity with standard email and SMS authentication technology, best practices and protocols (SPF, DKIM, DMARC)
- Excellent familiarity with ISP and compliance regulations (e.g., CAN-SPAM, GDPR)
- Excellent ability to think critically and logically to evaluate, analyze, and synthesize information and data across all areas of the business
- Highly motivated self-starter with a strong ability to work independently to strategize and complete assigned projects and tasks in a timely manner
- Strong problem-solving skills and proactive in identifying technical and process improvements to enhance organizational efficiency
- Strong ability to function well in a high-paced and at times stressful environment
- Strong Ability to handle sensitive, confidential, proprietary, and need-to-know information with the utmost discretion
- Excellent attention to detail, time management, and organizational skills
- Excellent verbal and written communication skills
- Proficient in Outlook, Microsoft Office Suite and related software
Preferred Skills:
- Prior experience in a financial service, fintech, and/or call center environment highly desired.
ASSUMPTION: Candidates with experience in a related industry or field may be given preference, as they may have a better understanding of the unique challenges and opportunities presented by this role.
💰 Compensation & Benefits
Salary Range: $65,000.00 to $75,000.00 per year
Benefits:
- Optimal Work-Life Balance
- Childcare & Family Support
- Stay Fit for Free
- Company Events & Social Hours
- Padres Tickets
- Daily Perks
- Parking & Commute Made Easy
- Dedication Incentives
- Generous Time Off
- Comprehensive Health Coverage
- Secure Your Future
Working Hours: 40 hours per week, Monday through Friday
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's education, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. RIVO Holdings provides personal service and exceptional quality in the financial services industry for a national customer base. Their services preserve consumer choice and increase access to credit for millions of American families.
Company Size: 201-500 employees. As a mid-sized company, RIVO Holdings offers a more personal work environment with opportunities for growth and advancement.
Founded: 2008. RIVO Holdings has been a leader in the financial services industry for over a decade, providing personal service and exceptional quality to its customers.
Company Description:
- RIVO Holdings provides personal service and exceptional quality in the financial services industry for a national customer base.
- A people-centered organization, RIVO Holdings provides opportunity and innovation to both its team members and customers.
- The company aspires to be a company dedicated to promoting a welcoming and rewarding environment for its team members; while offering an exceptional customer experience through the use of cutting-edge technology, quality service, and unwavering commitment.
Company Specialties:
- Financial Services
- Customer Service
- Technology
- Marketing
Company Website: https://www.rivoholdings.com/careers
ASSUMPTION: RIVO Holdings is a well-established company with a strong commitment to customer service and innovation. Their focus on providing a welcoming and rewarding environment for their team members makes them an attractive employer for those looking to grow both personally and professionally.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to make a direct impact on the company's email and SMS marketing strategies, with the potential for growth and advancement within the marketing department.
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with the opportunity for flexible scheduling and remote work arrangements for certain projects or tasks.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the Email & SMS Marketing Specialist to take on additional responsibilities or move into a management role.
- The skills and experience gained in this role can be applied to other marketing positions within the company or in the broader financial services industry.
ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's marketing strategies and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code and a collaborative work culture.
Office Location(s): 530 B Street, San Diego, CA 92101, USA
Geographic Context:
- San Diego is a coastal city in Southern California with a mild Mediterranean climate.
- The city is known for its beaches, parks, and vibrant cultural scene.
- The cost of living in San Diego is relatively high compared to other cities in the United States.
Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The office environment at RIVO Holdings is collaborative and supportive, with a focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Email and SMS marketing expertise
- Data analysis and reporting skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in your resume, with a focus on quantifiable results and impact.
- Tailor your cover letter to the specific role and company, demonstrating your understanding of the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication style, and cultural fit.
ATS Keywords: Email Marketing, SMS Marketing, Campaign Optimization, Deliverability, Compliance Regulations, ESPs, CRM Software, Data Analysis, Customer Engagement
ASSUMPTION: The interview process at RIVO Holdings is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM Software (proprietary)
- SMS Vendor
- Email Service Providers (ESPs)
- Email Authentication Tools (SPF, DKIM, DMARC)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current marketing stack and future growth plans.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Value
- Opportunity
Work Style:
- Collaborative and supportive work environment
- Focus on work-life balance and employee well-being
- Opportunities for growth and advancement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a strong attention to detail and a commitment to quality and accuracy in your work?
ASSUMPTION: RIVO Holdings values candidates who are proactive, innovative, and committed to delivering exceptional results in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working overtime or on weekends to meet deadlines.
- The role may involve handling sensitive customer information, requiring a high level of discretion and confidentiality.
- The role may require working with a variety of internal teams and external vendors, requiring strong communication and collaboration skills.
- The role may require staying up-to-date with industry trends and best practices, requiring a commitment to ongoing learning and professional development.
ASSUMPTION: The challenges presented by this role can be overcome by candidates who are proactive, adaptable, and committed to delivering exceptional results in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to other Email & SMS Marketing Specialist positions in the financial services industry, but may offer more opportunities for growth and advancement due to the company's size and growth trajectory.
- Compared to other industries, the financial services industry may have more stringent compliance regulations and a greater focus on data security and privacy.
- Career paths for Email & SMS Marketing Specialists may vary depending on the company's size, industry, and growth trajectory. In a mid-sized company like RIVO Holdings, there may be opportunities for growth and advancement within the marketing department or into a management role.
ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's marketing strategies and grow both personally and professionally.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product or service offering
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with internal teams to create and implement a comprehensive email and SMS marketing calendar
ASSUMPTION: The specific projects assigned to the Email & SMS Marketing Specialist may vary depending on the company's current marketing priorities and future growth plans.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does the company support work-life balance and employee well-being, particularly for employees in this role?
- What is the company's approach to professional development and ongoing learning for employees in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and achievements in your resume, with a focus on quantifiable results and impact.
- Tailor your cover letter to the specific role and company, demonstrating your understanding of the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication style, and cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
