Email & Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Email & Social Media Marketing Manager

🔹 Company: Vention

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing email marketing campaigns using HubSpot
• Developing and executing organic and paid social media strategies
• Collaborating with cross-functional teams to ensure consistent messaging
• Analyzing performance metrics and optimizing campaigns based on data

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.

📋 Key Responsibilities

✅ Manage and optimize email marketing campaigns using HubSpot, ensuring strong engagement and conversion rates

✅ Develop customer segmentation strategies to personalize email content and drive meaningful interactions

✅ Craft compelling email copy, working closely with designers to create visually engaging templates

✅ A/B test subject lines, layouts, and messaging to continuously improve open and click-through rates

✅ Maintain email list health, ensuring deliverability and compliance with best practices (e.g., GDPR, CAN-SPAM)

✅ Develop and execute organic and paid social media strategies to drive engagement, follower growth, and brand awareness

✅ Create, schedule, and publish high-impact content across platforms (LinkedIn, Instagram, X, YouTube, etc.)

✅ Monitor social media trends, industry developments, and competitor activity to refine content strategies

✅ Engage with followers, respond to comments/messages, and manage community interactions

✅ Collaborate with the design team to develop visual assets, GIFs, and short-form videos for social campaigns

✅ Track and analyze key performance metrics across social media and email marketing efforts

✅ Use HubSpot and other analytics tools to measure campaign effectiveness and adjust strategies accordingly

✅ Provide regular reports with insights and recommendations for improvement

✅ Work closely with content writers, designers, and sales teams to ensure consistent messaging and branding

✅ Support broader marketing initiatives, including product launches, events, and lead generation campaigns

✅ Stay up to date with emerging digital marketing trends, leveraging new tools and strategies to optimize performance

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of experience in social media management and email marketing, preferably in a B2B or technology company

Required Skills:

• Proficiency in HubSpot (or similar CRM/email automation platforms, such as Constant Contact) for campaign execution and analytics
• Strong writing skills with experience crafting engaging social posts and email copy. Examples required.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and email marketing best practices
• Basic graphic design skills (e.g., Canva, Envato templates, Adobe Creative Suite) to create and edit visual content as needed
• Analytical mindset, with the ability to track performance metrics and optimize campaigns based on data
• Excellent organizational and project management skills, with the ability to handle multiple campaigns simultaneously
• Ability to work independently in a fast-paced, deadline-driven environment
• Collaborative, proactive attitude with strong communication skills

Preferred Skills:

• Bilingual in French and English (preferred, but not required)

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of social media trends will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for mid-level marketing roles in Montréal)

Benefits:

• Flexible paid time off
• Global comprehensive health plans
• Complimentary beverages and snacks
• Career growth opportunities
• Fun-filled social events
• Time off to volunteer

Working Hours: Full-time (40 hours/week), with flexible remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 201-500 employees (mid-sized company, offering a mix of startup agility and enterprise resources)

Founded: 2016 (young, growth-oriented company)

Company Description:

• Vention helps innovative manufacturing companies automate their production floor in just a few days
• Offers an online-first manufacturing automation platform (MAP) that enables clients to design, automate, order, and deploy manufacturing equipment directly from their web browser
• Headquartered in Montreal, Canada, with offices in Berlin and Boston, and used in over 3,000 factories on 5 continents

Company Specialties:

• Cloud-based CAD
• Industrial automation
• Digital engineering
• Machine design
• Robotics
• Industrial automation
• Cobot
• Mechanical engineering
• Industrial automation
• Cobot
• Machine design
• Robotics
• Industrial automation
• Cloud robotics

Company Website: https://vention.com

ASSUMPTION: Vention's focus on innovation and growth creates an environment where employees can have a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Team Lead

Work Arrangement: On-site with remote flexibility (flexible work arrangements may be available)

Growth Opportunities:

• Potential to advance to a senior marketing role as the company grows
• Opportunities to work on diverse marketing campaigns and gain experience in various aspects of digital marketing
• Chance to collaborate with cross-functional teams and contribute to the company's overall success

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 4767 Rue Dagenais, Suite 205, Montréal, QC H4C 1L8, Canada

Geographic Context:

• Montréal is a multicultural city with a vibrant arts and culture scene
• Close proximity to public transportation, shopping, and dining options
• Montreal has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours/week), with flexible remote work options available

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video call to discuss the role and assess cultural fit
• Team interview to meet the marketing team and discuss the role in more detail
• Challenge to assess the candidate's skills and problem-solving abilities
• Final interview with the Marketing Team Lead or another senior team member
• Decision and offer

Key Assessment Areas:

• Candidates' understanding of digital marketing trends and best practices
• Candidates' ability to craft engaging content and optimize campaigns based on data
• Candidates' organizational skills and ability to manage multiple campaigns simultaneously
• Candidates' cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous email marketing and social media campaigns, along with their results
• Be prepared to discuss your approach to data-driven decision making and campaign optimization

ATS Keywords: Email Marketing, Social Media Management, HubSpot, Data Analysis, Content Creation, Project Management, Graphic Design, Community Engagement, Segmentation Strategies, A/B Testing, Performance Metrics, Collaboration, Bilingual Communication

ASSUMPTION: The interview process is designed to assess candidates' skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• HubSpot
• Social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing best practices
• Basic graphic design tools (e.g., Canva, Envato templates, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We make our clients successful - we do what's right for our customers, even when it makes our roles more challenging.
• We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
• We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
• We innovate to inspire - we value innovation in products, user experiences, and business practices.
• We collaborate to achieve more - we work as one team to achieve more than we would on our own.
• We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements

Work Style:

• Fast-paced, deadline-driven environment
• Collaborative, proactive attitude with strong communication skills
• Focus on data-driven decision making and continuous optimization
• Ability to work independently and manage multiple campaigns simultaneously

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I comfortable working with data to optimize campaigns and make informed decisions?
• Do I have strong organizational skills and the ability to manage multiple projects simultaneously?
• Do I align with the company's values and work style?

ASSUMPTION: Candidates who are a strong cultural fit will be more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may be challenging for some candidates
• Working in a fast-paced, deadline-driven environment may be stressful for some candidates
• The role requires a strong focus on data-driven decision making, which may be challenging for candidates without a strong analytical mindset
• Candidates may face competition from other marketing professionals in the region

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive attitude, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager role, but with a stronger focus on email marketing and data-driven decision making
• In the automation machinery manufacturing industry, this role is unique in its focus on digital marketing and customer engagement
• Career path comparison: This role can lead to a Senior Marketing Manager or Marketing Director position as the company grows

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and customer engagement within a growing and innovative company.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote a new product launch
• Creating and scheduling engaging social media content to drive brand awareness and customer engagement
• Analyzing campaign performance metrics and optimizing strategies based on data

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support employee growth and development in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a culture of collaboration and innovation within the marketing team?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous email marketing and social media campaigns, along with their results
• Prepare for the interview by researching the company, the role, and the industry
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.