📌 Core Information
🔹 Job Title: Email & Social Media Marketing Manager
🔹 Company: Vention
🔹 Location: Montréal, QC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Managing targeted outreach through social media and email marketing initiatives
- Executing campaigns, analyzing engagement, and refining strategies to enhance brand awareness, customer engagement, and lead generation
- Collaborating with cross-functional teams to ensure consistent messaging and branding
- Staying up-to-date with emerging digital marketing trends and leveraging new tools and strategies to optimize performance
ASSUMPTION: This role requires a strong understanding of social media trends, email automation, and audience engagement strategies. Candidates should be comfortable working in a fast-paced, deadline-driven environment and have excellent organizational and project management skills.
📋 Key Responsibilities
✅ Manage and optimize email marketing campaigns using HubSpot, ensuring strong engagement and conversion rates
✅ Develop customer segmentation strategies to personalize email content and drive meaningful interactions
✅ Craft compelling email copy and create visually engaging templates, working closely with designers
✅ A/B test subject lines, layouts, and messaging to continuously improve open and click-through rates
✅ Maintain email list health, ensuring deliverability and compliance with best practices (e.g., GDPR, CAN-SPAM)
✅ Develop and execute organic and paid social media strategies to drive engagement, follower growth, and brand awareness
✅ Create, schedule, and publish high-impact content across platforms (LinkedIn, Instagram, X, YouTube, etc.)
✅ Monitor social media trends, industry developments, and competitor activity to refine content strategies
✅ Engage with followers, respond to comments/messages, and manage community interactions
✅ Collaborate with the design team to develop visual assets, GIFs, and short-form videos for social campaigns
✅ Track and analyze key performance metrics across social media and email marketing efforts using HubSpot and other analytics tools
✅ Provide regular reports with insights and recommendations for improvement
✅ Work closely with content writers, designers, and sales teams to ensure consistent messaging and branding
✅ Support broader marketing initiatives, including product launches, events, and lead generation campaigns
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring candidates to balance data-driven decision-making with innovative content creation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of experience in social media management and email marketing, preferably in a B2B or technology company
Required Skills:
- Proficiency in HubSpot (or similar CRM/email automation platforms, such as Constant Contact) for campaign execution and analytics
- Strong writing skills with experience crafting engaging social posts and email copy. Examples required.
- Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and email marketing best practices
- Basic graphic design skills (e.g., Canva, Envato templates, Adobe Creative Suite) to create and edit visual content as needed
- Analytical mindset, with the ability to track performance metrics and optimize campaigns based on data
- Excellent organizational and project management skills, with the ability to handle multiple campaigns simultaneously
- Ability to work independently in a fast-paced, deadline-driven environment
- A collaborative, proactive attitude with strong communication skills
Preferred Skills:
- Bilingual in French and English (preferred, but not required)
ASSUMPTION: Candidates should have a proven track record in social media management and email marketing, with a strong portfolio of successful campaigns and high engagement rates.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible paid time off
- Global comprehensive health plans
- Complimentary beverages and snacks
- Career growth opportunities
- Fun-filled social events
- Time off to volunteer
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 201-500 employees (Small to Medium-sized Enterprise)
Founded: 2016
Company Description:
- Vention empowers small to large manufacturers to design, program, order, and deploy automated equipment in a one-stop-shop Manufacturing Automation Platform.
- The company is headquartered in Montreal, Canada, with an additional office in Berlin, Germany, and serves over 18,000 machines across 4,000 factories in 25 industries.
- Vention is committed to fostering a supportive, inclusive workplace where collaboration fuels extraordinary outcomes and strong, lasting relationships are built through shared drive and passion.
Company Specialties:
- Cloud-based CAD
- Industrial automation
- Digital engineering
- Machine design
- Robotics
- Industrial automation
- Cobot
- Mechanical engineering
- Industrial robots
- Cloud robotics
Company Website: https://vention.com
ASSUMPTION: Vention is a growing company in the automation machinery manufacturing industry, with a focus on empowering manufacturers to streamline their production processes through innovative technology.
📊 Role Analysis
Career Level: Mid-level Marketing Professional
Reporting Structure: Reports directly to the Marketing Manager or Director
Work Arrangement: On-site with remote work options available (Remote OK)
Growth Opportunities:
- Advancement to Senior Marketing Manager or Marketing Director roles
- Expansion into new markets and industries
- Potential to lead and mentor junior marketing team members
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 4767 Rue Dagenais, Suite 104, Montreal, Quebec H4C 1L8, Canada
Geographic Context:
- Montréal is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The office is located in the Saint-Laurent borough, with easy access to public transportation and nearby amenities
- The company offers flexible work arrangements, including remote work options
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexible hours and remote work options available)
ASSUMPTION: The work environment at Vention is collaborative and inclusive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial Call: Phone or video call to discuss the role and assess cultural fit
- Team Interview: In-person or virtual meeting with the marketing team to discuss the role in more detail and assess skills and experience
- Challenge: A practical task or case study to evaluate problem-solving skills and strategic thinking
- Final Interview: Meeting with senior leadership to discuss career goals, expectations, and next steps
- Decision & Offer: Final decision and offer extended to the successful candidate
Key Assessment Areas:
- Marketing skills and experience
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of successful social media campaigns and email marketing initiatives you have led or contributed to
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Social Media Marketing, Email Marketing, HubSpot, CRM, Marketing Automation, Digital Marketing, Brand Awareness, Customer Engagement, Lead Generation, Performance Analysis, Cross-Team Collaboration, Marketing Campaigns
ASSUMPTION: The application process at Vention is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- HubSpot
- Social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Constant Contact)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: Candidates should be comfortable using a variety of marketing tools and technologies to execute campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
- We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
- We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
- We innovate to inspire - we value innovation in products, user experiences, and business practices.
- We collaborate to achieve more - we work as one team to achieve more than we would on our own.
- We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements
Work Style:
- Fast-paced and deadline-driven
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and willing to learn
Self-Assessment Questions:
- Do you thrive in a fast-paced, deadline-driven environment?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you have strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?
- Are you passionate about staying up-to-date with emerging digital marketing trends and leveraging new tools and strategies to optimize performance?
- Do you align with Vention's company values and work style?
ASSUMPTION: Candidates should assess their fit with Vention's company values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously in a fast-paced environment
- Staying up-to-date with emerging digital marketing trends and tools
- Collaborating effectively with cross-functional teams to ensure consistent messaging and branding
- Analyzing performance metrics and optimizing campaigns based on data
- Balancing creative content development with data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong organizational and project management skills, a data-driven mindset, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Marketing Specialist, but with a stronger focus on email marketing and automation
- In the automation machinery manufacturing industry, this role may require a deeper understanding of industrial automation and manufacturing processes
- Career paths for this role may include advancement to Senior Marketing Manager or Marketing Director positions, as well as opportunities to lead and mentor junior marketing team members
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing field, with a focus on email marketing and automation in the automation machinery manufacturing industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product launch, with a focus on segmentation, personalization, and A/B testing
- Creating and implementing a social media strategy to drive engagement, follower growth, and brand awareness for an upcoming industry event
- Analyzing performance metrics for a series of email marketing campaigns and optimizing future campaigns based on data-driven insights
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on campaign development, execution, and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as sales and product development, to ensure consistent messaging and branding?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Vention support work-life balance and employee well-being?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: These key questions help candidates assess their fit with the role, team, and company, as well as gain insights into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including examples of successful social media campaigns and email marketing initiatives
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
- If selected for an interview, be prepared to discuss your marketing skills, experience, and cultural fit, as well as your problem-solving skills and strategic thinking
- Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
