📌 Core Information
🔹 Job Title: Email & Social Media Specialist
🔹 Company: David C Cook
🔹 Location: Colorado Springs, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies
- Managing social media content and engagement
- Collaborating with stakeholders to create engaging campaigns
- Analyzing campaign performance and optimizing results
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving audience engagement and growth.
📋 Key Responsibilities
✅ Develop and execute monthly email marketing calendars for books, curriculum, and assigned brands
✅ Design and schedule marketing emails, including headers, subject lines, and short-form copy
✅ Manage free eBook and promotional giveaway programs, ensuring smooth execution and tracking
✅ Compile and share performance reports for email campaigns, offering insights and recommendations
✅ Set up A/B tests for campaigns, analyzing results to optimize performance
✅ Work with stakeholders to create seasonal email campaigns, welcome workflows, and marketing automation sequences
✅ Research trending video formats for social media and support content production
✅ Assist in scheduling and writing engaging captions for social media posts
✅ Collaborate on multi-channel marketing campaigns and brainstorm creative content ideas
✅ Review, edit, and schedule author-submitted videos for social distribution
ASSUMPTION: This role involves a mix of independent tasks and team collaboration, with a focus on driving audience engagement and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred)
Experience: 2+ years of experience in email marketing with proven success in contact growth and ROI improvements
Required Skills:
- Proven success in email marketing and social media strategy
- Proficiency in HubSpot, marketing automation, lead nurturing, and email analytics
- Strong knowledge of email and social media platforms (Instagram, Facebook, TikTok)
- Decision-making and problem-solving skills
- Clear and compelling writing abilities
- Ability to manage tasks independently while contributing to team goals
- Strong attention to detail, organization, and time management skills
Preferred Skills:
- Familiarity with CRM platforms like HubSpot & Klaviyo
- Proficiency in Microsoft Office (Word, Excel)
ASSUMPTION: Successful candidates will have a proven track record in email marketing, strong analytical skills, and a creative mindset.
💰 Compensation & Benefits
Salary Range: $27.01 - $33.76 Hourly
Benefits:
- Medical Plan: HDHP w/ HSA (All Staff)
- Dental Plan
- Vision Plan
- 401(k) w/ Company Match ($0.50 on the $1 up to 10% of eligible compensation)
- Basic and Voluntary Life Insurance Options
- Long-Term Disability
- Short-Term Disability
- Voluntary Accident
- Life Assistance Plan
- Adoption Benefit
- Benevolence Fund
- Service Recognition Leave
- Volunteer Days
- Holidays
- Sick Time
- Pet Insurance Discounts
- Tuition Reimbursement
- Maternity Leave
- Paternity Leave
- New Childbirth Assistance
Working Hours: 40 hours per week, Day shift
ASSUMPTION: The salary range provided is based on industry standards for email marketing specialists with 2-5 years of experience in Colorado Springs, CO.
📌 Applicant Insights
🔍 Company Context
Industry: David C Cook is a nonprofit ministry focused on equipping the Church with discipleship resources and music that inspire people to follow Jesus.
Company Size: David C Cook has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: David C Cook was founded in 1816, with a rich history in providing resources for the global Church.
Company Description:
- David C Cook exists to equip the Church with discipleship resources and music that inspire people to follow Jesus.
- The company reaches millions through curriculum, music, publishing, and strategic partnerships, transforming hearts and communities for Christ.
- David C Cook is a nonprofit ministry with a commitment to excellence, collaboration, and living out its faith in a vibrant, Christ-centered workplace.
Company Specialties:
- Curriculum development and publishing
- Music production and distribution
- Strategic partnerships and resource provision
Company Website: http://integritymusic.com
ASSUMPTION: Working at David C Cook offers the opportunity to make an eternal impact through creative and strategic marketing efforts.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring proven experience in email marketing and social media strategy.
Reporting Structure: The Email & Social Media Specialist will report directly to the Marketing Manager.
Work Arrangement: This is an on-site position, with the opportunity for occasional remote work based on team needs and performance.
Growth Opportunities:
- Potential advancement to Senior Email Marketing Specialist or Marketing Manager roles
- Opportunities to expand skills and expertise through collaboration with various teams
- Possibility to work on high-impact projects with global reach
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within this role and the broader organization.
🌍 Location & Work Environment
Office Type: David C Cook's headquarters is a modern, collaborative workspace with a vibrant, Christ-centered culture.
Office Location(s): 5030 Carothers Pkwy, Suite 300, Franklin, Tennessee 37067, US
Geographic Context:
- Colorado Springs, Colorado, is a mid-sized city with a cost of living slightly below the national average.
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains.
- Colorado Springs has a semi-arid climate with four distinct seasons.
Work Schedule: The work schedule is typically Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break. Flexible hours may be available based on team needs and performance.
ASSUMPTION: The work environment at David C Cook is collaborative, creative, and focused on driving impact through strategic marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Hiring Manager
- In-depth behavioral and skills-based interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing and a senior team member
- Background check and reference check
Key Assessment Areas:
- Email marketing strategy and execution
- Social media content creation and engagement
- Campaign performance analysis and optimization
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant email marketing and social media experience
- Prepare examples of successful email marketing campaigns and their results
- Demonstrate your understanding of David C Cook's mission and values in your cover letter
- Be prepared to discuss your approach to A/B testing and campaign optimization
- Research the company's recent marketing campaigns and be ready to provide insights and ideas
ATS Keywords: Email Marketing, Social Media Strategy, Campaign Optimization, Marketing Automation, CRM, A/B Testing, Performance Analysis, Content Creation, Collaboration, Teamwork
ASSUMPTION: The interview process at David C Cook is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- HubSpot (Marketing Hub, Sales Hub, Service Hub)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Microsoft Office (Word, Excel)
- CRM platforms (HubSpot, Klaviyo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of our work
- Collaboration: Working together to achieve common goals and drive impact
- Living out our faith: Integrating our beliefs into our daily work and interactions
Work Style:
- Creative and strategic thinking
- Data-driven decision-making
- Strong communication and collaboration skills
- Adaptability and a growth mindset
- Alignment with David C Cook's mission and values
Self-Assessment Questions:
- How do you approach A/B testing and campaign optimization to drive engagement and growth?
- Can you provide an example of a successful email marketing campaign you've executed, and what made it successful?
- How do you balance creativity and data-driven insights in your marketing strategies?
- How do you stay up-to-date with trends and best practices in email marketing and social media?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with David C Cook's values and a commitment to driving impact through creative and strategic marketing efforts.
⚠️ Potential Challenges
- Managing multiple email marketing campaigns and social media platforms simultaneously
- Balancing creative and analytical aspects of the role
- Working in a fast-paced, dynamic marketing environment
- Adapting to changes in marketing trends and best practices
- Collaborating effectively with various teams and stakeholders
ASSUMPTION: Successful candidates will have strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on email marketing and social media strategy
- Industry-specific context: David C Cook's nonprofit mission and global impact
- Career path comparison: Potential advancement to Senior Email Marketing Specialist or Marketing Manager roles
ASSUMPTION: This role offers a unique opportunity to make an eternal impact through creative and strategic marketing efforts in a nonprofit ministry setting.
📝 Sample Projects
- Developing and executing a successful email marketing campaign for a new book release, driving significant pre-order sales and engagement
- Creating and implementing a social media strategy for a major author event, increasing event attendance and online engagement
- Managing a promotional giveaway program, resulting in a 25% increase in email subscribers and a 15% increase in social media followers
ASSUMPTION: Successful candidates will have a portfolio of relevant marketing projects and be prepared to discuss their approach and results.
❓ Key Questions to Ask During Interview
- How does David C Cook support the growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does David C Cook measure the success of its email marketing and social media campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for collaboration and learning from other marketing team members and stakeholders?
- How does David C Cook's mission and values influence its marketing strategies and campaigns?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and helps you make an informed decision about your fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant email marketing and social media experience
- Prepare examples of successful email marketing campaigns and their results
- Demonstrate your understanding of David C Cook's mission and values in your cover letter
- Be prepared to discuss your approach to A/B testing and campaign optimization
- Research the company's recent marketing campaigns and be ready to provide insights and ideas
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
