📌 Core Information
🔹 Job Title: EMEA Field Marketing Manager
🔹 Company: Collibra
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London, UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans to drive demand generation and achieve new business pipeline targets in the NEUR and DACH regions
- Providing strategic direction and translating global campaigns into regional digital and engagement roadmaps based on industry frameworks
- Aligning and collaborating with GTM leaders, Integrated Marketing, and Growth Marketing team members to develop EMEA field marketing priorities and multi-channel marketing plans
- Monitoring and analyzing marketing’s performance and providing insights to optimize strategies and investments that deliver the best ROI to meet revenue objectives
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It is ideal for a seasoned marketing professional looking to make a significant impact on the company's growth in the EMEA region.
📋 Key Responsibilities
✅ Owning, developing, and executing fully integrated marketing plans to drive demand generation, land new logos, and achieve new business pipeline targets in the NEUR and DACH regions
✅ Providing strategic direction and translating global campaigns into regional digital and engagement roadmaps based on industry frameworks
✅ Aligning and collaborating with GTM leaders, Integrated Marketing, and Growth Marketing team members to develop EMEA field marketing priorities and multi-channel marketing plans, using a data-driven approach to decision making
✅ Monitoring and analyzing marketing’s performance and providing insights to optimize strategies and investments that deliver the best ROI to meet revenue objectives
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's or Master's degree
Experience: 10+ years in Field/Partner/Channel marketing delivering results in a fast-paced environment
Required Skills:
- Cross-functional program management experience building and successfully delivering innovative, scalable, demand generation programs
- Proven ability to develop and deliver regional marketing programs that achieve pipeline targets
- Strong oral, written, and verbal communications skills, with the ability to present and communicate complex information to all levels of the organization, including presentations to customers
- An exceptional “can do” positive attitude with stand-out interpersonal and communications skills to achieve highly collaborative partnerships with other marketing and cross-functional leaders
Preferred Skills:
- Fluency in German
- Experience with Salesforce.com, Asana, and Bizzabo
ASSUMPTION: Candidates with a proven track record in field marketing, strong analytical skills, and experience working with partners such as SAP, Google Cloud, and GSIs will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a senior marketing role in London)
Benefits:
- Health Coverage
- Time Off
- Flexible Offerings
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically data intelligence and governance
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2008
Company Description:
- Collibra is the market leader in data intelligence, empowering organizations to unlock the full potential of their data
- The Collibra Data Intelligence Platform provides unified governance for data and AI, enabling customers to discover, understand, trust, and access their data like never before
- Collibra partners with over 700 of the world's most innovative companies and has offices in New York, Brussels, Wroclaw, London, and Puteaux
Company Specialties:
- Data governance
- Enterprise software
- Data stewardship
- Semantic technology
- Information Governance
- Information stewardship
- Data catalog
- Data platform
- Data intelligence
- Data privacy
- AI governance
- Artificial intelligence
- Data lineage
- Data quality and observability
Company Website: www.collibra.com
ASSUMPTION: Collibra's focus on data intelligence and governance makes this role an excellent fit for candidates with experience in data-driven marketing or related fields.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: Reports to the Senior Director of Field & Partner Marketing
Work Arrangement: On-site in London, with potential for remote work (hybrid arrangement)
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows in the EMEA region
- Opportunities to work with and learn from experienced marketing leaders
- Possibility to take on additional responsibilities or manage a team in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, as Collibra continues to expand its presence in the EMEA market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global hub for technology, finance, and business, providing ample networking opportunities
- The city offers a vibrant cultural scene, diverse neighborhoods, and excellent transportation infrastructure
- London's time zone (GMT) facilitates collaboration with colleagues in other EMEA regions and the Americas
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: London's central location and vibrant business ecosystem make it an ideal base for this role, allowing for easy collaboration with partners and customers across the EMEA region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior director
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and communication skills
- Data analysis and interpretation
- Presentation and storytelling abilities
Application Tips:
- Highlight relevant experience in field marketing, demand generation, and regional campaign management
- Demonstrate a strong understanding of the EMEA market and Collibra's business
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Field Marketing, Demand Generation, Regional Campaigns, Data-Driven, Strategic Planning, Cross-Functional Collaboration, EMEA
ASSUMPTION: Collibra's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Tailor your application to emphasize these qualities.
🛠️ Tools & Technologies
- Salesforce.com
- Asana
- Bizzabo
- Microsoft Office Suite
- Google Analytics
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data analysis and interpretation to inform your marketing strategies?
ASSUMPTION: Collibra values candidates who are data-driven, collaborative, and adaptable. Be prepared to demonstrate these qualities in your application and interviews.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Adapting to changes in market conditions and customer needs
- Balancing global campaign requirements with regional market nuances
- Collaborating effectively with remote team members and partners
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position focuses specifically on the NEUR and DACH regions, requiring a deep understanding of these markets
- Collibra's data intelligence focus sets this role apart from more general marketing positions, emphasizing the importance of data-driven decision making
- This role offers significant growth potential, as Collibra continues to expand its presence in the EMEA market
ASSUMPTION: Candidates should be prepared to discuss how their experience and skills differentiate them from other applicants and make them a strong fit for this role.
📝 Sample Projects
- Developing and executing a regional campaign to drive demand generation and achieve pipeline targets in the NEUR region
- Analyzing marketing performance data to optimize strategies and investments for the DACH region
- Collaborating with global marketing teams to translate global campaigns into regional digital and engagement roadmaps
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the EMEA region?
- Can you describe the team structure and dynamics within the marketing department?
- How does Collibra support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the EMEA marketing team in the coming year, and how can this role address them?
- How does Collibra measure the success of its field marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Collibra's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Collibra careers page
- Tailor your resume and cover letter to highlight your relevant experience in field marketing, demand generation, and regional campaign management
- Prepare for interviews by researching Collibra's business, industry, and competitors
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
