📌 Core Information
🔹 Job Title: EMEA Marketing Director
🔹 Company: New Relic
🔹 Location: Dublin or London
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Dublin or London)
🚀 Job Overview
Key aspects of this role include:
- Leading the EMEA marketing team to drive regional marketing strategy
- Collaborating with sales and marketing teams to achieve lead and pipeline targets
- Managing a geographically dispersed team to ensure professional development and enablement
- Adapting global marketing plans to the EMEA market and optimizing channel mix
- Proactively engaging with various marketing teams to plan and execute marketing tactics
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to adapt to a dynamic market.
📋 Key Responsibilities
✅ Be the center of excellence for a team of EMEA geographically dispersed digital, field, customer, and communications professionals
✅ Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends
✅ Partner closely with regional sales leadership to curate the region's plans on a quarterly basis
✅ Utilize the US-based marketing team and local partners to create demand and generate leads across various channels
✅ Act as the main point of contact and enablement for the EMEA sales team
✅ Proactively collaborate with various marketing teams to plan and execute on a variety of marketing tactics
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to oversee end-to-end program management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in B2B enterprise SaaS marketing, with a focus on demand generation and account-based marketing
Required Skills:
- Proven leadership experience in managing cross-functional marketing teams
- Strong experience with Salesforce CRM and Marketo Marketing Automation platforms
- Experience with ABM campaigns for enterprise and strategic segments
- Ability to analyze data and share insights for pipeline planning
- Experience working across all markets in EMEA
Preferred Skills:
- Experience with Kubernetes, container, and lambda monitoring
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in observability software and a strong understanding of data analysis will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for a Marketing Director role in Dublin or London)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Employee stock options
Working Hours: Full-time, with the ability to work flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Dublin or London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Observability and Monitoring Solutions
Company Size: 1,001-5,000 employees (Mid-sized company, offering opportunities for growth and collaboration)
Founded: 2008 (Over 15 years of experience in the industry)
Company Description:
- New Relic provides an intelligent observability platform that helps businesses eliminate interruptions in digital experiences
- The company unifies and pairs telemetry data to provide clarity over entire digital estates
- New Relic's platform is AI-strengthened and moves problem-solving from proactive to predictive
Company Specialties:
- Web Application Monitoring
- Ruby Monitoring
- Web Performance Monitoring
- PHP Monitoring
- Python Monitoring
- Java Monitoring
- .NET Monitoring
- Mobile App Monitoring
- Node.js Monitoring
- Synthetic Monitoring
- Infrastructure Monitoring
- Application Performance Monitoring
- Observability
- Kubernetes Monitoring
- container monitoring
- docker monitoring
- lambda monitoring
- Artificial Intelligence
- AIOps
- DevOps
- and DevSecOps
Company Website: New Relic
ASSUMPTION: New Relic is a well-established company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into a leadership or executive position
Reporting Structure: Reports directly to the VP Global Field & Regional Marketing
Work Arrangement: Hybrid (Dublin or London) with the ability to work remotely as needed
Growth Opportunities:
- Potential to advance to a leadership or executive role within the marketing department
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Dublin or London) with remote work options
Office Location(s): Dublin, Ireland; London, United Kingdom
Geographic Context:
- Dublin, Ireland: Known for its vibrant tech industry, high quality of life, and strong business ecosystem
- London, United Kingdom: A global hub for finance, technology, and business, offering a wide range of cultural and professional opportunities
Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and marketing team members
- Final interview with the VP Global Field & Regional Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Experience with Salesforce CRM and Marketo Marketing Automation platforms
- Understanding of the EMEA market and regional trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research New Relic's products and competitors to demonstrate your understanding of the industry
ATS Keywords: EMEA Marketing, Director, Marketing Strategy, Pipeline Generation, Brand Awareness, Digital Demand Generation, Field Marketing, Partner Marketing, Customer Marketing, PR Communications, B2B SaaS, Account Based Marketing, Salesforce CRM, Marketo, Data Analysis, Leadership, Collaboration, Event Planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, leadership skills, and relevant marketing experience.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo Marketing Automation
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- Innovative
- Open
- Performance Mindset
- Trustworthy
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong leadership skills and the ability to manage a team remotely?
- Are you comfortable working with a diverse, global team?
ASSUMPTION: New Relic values candidates who are passionate about their work, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a geographically dispersed team with varying time zones
- Balancing the needs of multiple stakeholders, including sales, marketing, and leadership teams
- Adapting to a dynamic market and changing customer needs
- Meeting aggressive lead and pipeline targets
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to change and prioritize effectively.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles, this position offers a unique opportunity to drive regional strategy and expansion in the EMEA market
- Industry-specific context: Observability software is a rapidly growing market with strong demand for innovative solutions
- Career path comparison: This role offers significant growth potential, with opportunities to advance to leadership or executive positions within the marketing department
ASSUMPTION: This role is well-suited for experienced marketing professionals looking to make a significant impact in a dynamic, growing industry.
📝 Sample Projects
- Developing and executing a regional marketing strategy to drive lead generation and brand awareness in the EMEA market
- Managing a team of marketing professionals to deliver high-impact campaigns and events
- Collaborating with sales and marketing teams to achieve aggressive lead and pipeline targets
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the EMEA marketing team currently, and how can this role address them?
- How does the marketing team collaborate with the sales team to achieve lead and pipeline targets?
- What opportunities are there for growth and development within the marketing department?
- How does New Relic support work-life balance for its employees?
- What is the company's long-term vision for the EMEA market, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader market, while also providing valuable insights into the position's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through New Relic's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research New Relic's products and competitors to demonstrate your understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
