📌 Core Information
🔹 Job Title: EMEA Marketing Director
🔹 Company: New Relic
🔹 Location: Dublin or London
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Dublin or London)
🚀 Job Overview
Key aspects of this role include:
- Driving regional marketing strategy for EMEA
- Leading a geographically dispersed marketing team
- Collaborating with sales leadership to achieve lead and pipeline targets
- Executing multi-channel marketing tactics, including events, ABM, and digital campaigns
- Analyzing data to optimize marketing efforts and budget
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B enterprise SaaS marketing.
📋 Key Responsibilities
✅ Be the center of excellence for EMEA marketing teams, providing professional development, training, and enablement
✅ Gain a comprehensive understanding of New Relic's products, market position, personas, competition, and market trends to adapt and optimize the global marketing plan for EMEA
✅ Partner with regional sales leadership to curate quarterly plans, set clear objectives and KPIs, and oversee end-to-end program management
✅ Utilize US-based marketing teams and local partners to create demand and generate leads across various channels, optimizing the field channel mix and evaluating program success
✅ Act as the main point of contact for the EMEA sales team, ensuring effective communication of marketing plans, goals, metrics, and results
✅ Proactively collaborate with various marketing teams to plan and execute tradeshows, conferences, events, ABM programs, and customer-focused content
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in B2B enterprise SaaS marketing, with at least 5 years in a leadership role
Required Skills:
- Proven track record in driving both pipeline generation and brand awareness
- Experience working across digital demand gen, field marketing, partner marketing, customer marketing, and PR communications functions
- Strong leadership skills, with experience managing cross-functional teams
- Proficient in Salesforce CRM and Marketo Marketing Automation platforms
- Experience creating and running account-based marketing (ABM) campaigns
- Ability to travel across the region
Preferred Skills:
- Experience working in the observability software market
- Fluency in additional European languages
ASSUMPTION: Given the regional scope and leadership requirements, a strong background in B2B enterprise SaaS marketing is essential for this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for a Director of Marketing role in London or Dublin)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and parental leave policies
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London or Dublin. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically observability software
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2008, with headquarters in San Francisco, CA
Company Description:
- New Relic provides an intelligent observability platform that helps businesses eliminate interruptions in digital experiences
- The platform unifies and pairs telemetry data to provide clarity over the entire digital estate, enabling proactive and predictive problem-solving
- New Relic serves businesses around the world, including Adidas Runtastic, American Red Cross, Domino’s, GoTo Group, Ryanair, Topgolf, and William Hill
Company Specialties:
- Web Application Monitoring
- Ruby Monitoring
- Web Performance Monitoring
- PHP Monitoring
- Python Monitoring
- Java Monitoring
- .NET Monitoring
- Mobile App Monitoring
- Node.js Monitoring
- Synthetic Monitoring
- Infrastructure Monitoring
- Application Performance Monitoring
- Observability
- Kubernetes Monitoring
- container monitoring
- docker monitoring
- lambda monitoring
- Artificial Intelligence
- AIOps
- DevOps
- and DevSecOps
Company Website: https://newrelic.com/
ASSUMPTION: New Relic is a well-established company in the software development industry, with a strong focus on observability and a global customer base.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the VP of Global Field & Regional Marketing
Reporting Structure: This role will lead a geographically dispersed marketing team, with potential for managing sub-teams or individual contributors
Work Arrangement: Hybrid, with flexibility to work from Dublin or London
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to work on strategic projects and influence the global marketing strategy
- Possibility to transition into a more senior role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's EMEA marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Dublin and London
Office Location(s): 31-36 Golden Lane, Dublin, 8, IE; 235 High Holborn, London, England WC1V 7, GB
Geographic Context:
- Dublin: Vibrant, multicultural city with a strong tech industry
- London: Global financial and tech hub, with a diverse range of industries and cultures
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Both Dublin and London offer vibrant, multicultural work environments with strong tech industries, providing ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the VP of Global Field & Regional Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Experience with Salesforce CRM and Marketo Marketing Automation platforms
- Understanding of the observability software market and New Relic's products
- Alignment with New Relic's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with B2B enterprise SaaS marketing, ABM campaigns, and data-driven decision-making
- Research New Relic's products, market position, and competition to demonstrate your understanding of the company and industry
ATS Keywords: EMEA Marketing Director, B2B enterprise SaaS, ABM, Salesforce CRM, Marketo, Observability Software, Pipeline Generation, Brand Awareness, Digital Demand Gen, Field Marketing, Partner Marketing, Customer Marketing, PR Communications
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and relevant marketing experience.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo Marketing Automation
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
ASSUMPTION: This role requires proficiency in Salesforce CRM and Marketo Marketing Automation, as well as familiarity with common marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- Inclusive
- Integrity
- One Team, One Dream
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and goal-focused
Self-Assessment Questions:
- How have you demonstrated a customer-obsessed mindset in your previous roles?
- Can you provide an example of a data-driven marketing campaign you've led, and what were the results?
- How do you approach working in a hybrid or remote team environment, and what strategies have you used to build strong relationships with team members?
ASSUMPTION: New Relic values a customer-obsessed, data-driven, and inclusive work environment, with a strong focus on collaboration and results.
⚠️ Potential Challenges
- Managing a geographically dispersed team, with potential time zone differences
- Balancing strategic planning and hands-on execution
- Adapting to the unique marketing landscape and customer needs in the EMEA region
- Working with limited budget and resources, requiring strong prioritization and optimization skills
ASSUMPTION: This role presents unique challenges related to regional marketing, team management, and resource allocation, requiring a strategic and adaptable approach.
📈 Similar Roles Comparison
- Unlike other regional marketing director roles, this position focuses specifically on the EMEA market and requires a deep understanding of the observability software market
- New Relic's focus on data-driven decision-making and AI-strengthened observability sets it apart from other companies in the industry
- This role offers significant growth potential, with the opportunity to influence the global marketing strategy and expand the team
ASSUMPTION: This role is unique in its focus on the EMEA observability software market and New Relic's data-driven, AI-strengthened platform, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy for New Relic's top enterprise accounts in EMEA
- Launching a new product or feature in the EMEA market, including market research, go-to-market planning, and execution
- Conducting a competitive analysis of New Relic's offerings in the EMEA region and developing strategies to maintain market leadership
ASSUMPTION: These sample projects reflect the strategic, data-driven, and customer-obsessed approach required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for EMEA, and how this role will contribute to its evolution?
- How does the EMEA marketing team collaborate with other regional marketing teams and the global marketing organization?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does New Relic support the professional development and growth of its marketing team members?
- What is the company's approach to working with local partners and agencies in the EMEA region?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through New Relic's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching New Relic's products, market position, and competition, as well as the observability software market
- If selected, be prepared to present your ideas for driving regional marketing strategy and executing multi-channel marketing tactics
- Follow up with the hiring manager within one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
