EMEA Product Marketing Leader

📌 Core Information

🔹 Job Title: EMEA Product Marketing Leader

🔹 Company: Stripe

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining EMEA product marketing priorities and driving regional growth
• Leading a team of regional product marketers and fostering their development
• Partnering with global product, sales, and marketing leaders to drive product adoption
• Gathering market insights and influencing product strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of international markets and regional nuances.

📋 Key Responsibilities

✅ Define EMEA product marketing priorities and translate business priorities into actionable regional plans

✅ Identify and pursue growth opportunities across Stripe’s portfolio in priority markets and high-potential segments

✅ Lead the generation of regional market insights and influence product strategy with customer-centric insights

✅ Drive regional launch strategy and execution for major products, features, and GTM initiatives

✅ Develop localised messaging frameworks and narratives that resonate with buyers across segments and geographies

✅ Collaborate with sales leaders to ensure teams are equipped to position and sell Stripe products effectively

✅ Deliver enablement programs that accelerate regional product adoption, improve win rates, and deepen customer engagement

✅ Lead a high-performing team of product marketers across EMEA priority markets and develop career paths for growth

✅ Define success metrics and own reporting on product marketing impact, covering adoption, awareness, sales performance, and market share

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product growth and adoption across EMEA markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in product marketing, including 3+ years managing teams

Required Skills:

• Strategic leadership and the ability to translate business strategy into actionable marketing plans
• Proven ability to lead cross-functional initiatives that drove measurable product growth
• Strong record of leading cross-functional initiatives and influencing product direction with market data and customer insight
• Deep knowledge of B2B GTM motions across both sales-led and self-serve channels
• Strong communication skills with high judgment and a bias for clarity and action
• Regional expertise across EMEA regions, with sensitivity to cultural, regulatory, and market nuances

Preferred Skills:

• Experience marketing financial infrastructure, developer platforms, or fintech products
• Familiarity with Stripe’s customer segments, ranging from startups and SMBs to global enterprises

ASSUMPTION: Candidates with experience in fintech, B2B marketing, and international markets will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $150,000 and $250,000 USD annually, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the London area.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Paid time off and flexible working hours
• Employee stock options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stripe operates in the technology and financial services industries, focusing on providing financial infrastructure for businesses.

Company Size: Stripe has 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Stripe was founded in 2010 and is headquartered in San Francisco, California, with additional offices worldwide.

Company Description:

• Stripe is a financial infrastructure platform for businesses, enabling them to accept payments, grow their revenue, and accelerate new business opportunities.
• The company aims to increase the GDP of the internet by making online commerce easy for everyone.
• Stripe has a strong focus on innovation, security, and customer success.

Company Specialties:

• Payment processing and financial infrastructure
• Developer tools and APIs
• Global payments and currency exchange
• Risk management and fraud detection

Company Website: https://stripe.com

ASSUMPTION: Stripe's focus on innovation and global expansion creates an environment where employees can have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is at the senior leadership level, with the opportunity to grow and develop within the organization.

Reporting Structure: The EMEA Product Marketing Leader will report directly to the Global Head of Product Marketing and will lead a team of regional product marketers.

Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from Stripe's London office or other regional offices as needed.

Growth Opportunities:

• Potential to grow into a global leadership role within the product marketing organization
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Access to professional development resources and mentorship programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Stripe's global product marketing efforts.

🌍 Location & Work Environment

Office Type: Stripe's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Stripe's London office is located at 1 Grand Canal Street Lower, Dublin, County Dublin, IE.

Geographic Context:

• London is a major global financial hub, with a vibrant tech industry and a diverse talent pool.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options.
• London is well-connected by public transportation, making it easy to commute to the office or explore the city.

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: London's status as a global financial hub and its vibrant tech industry make it an ideal location for this role, offering access to a diverse talent pool and numerous professional development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with cross-functional stakeholders
• Final interview with the Global Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Understanding of B2B GTM motions and regional market nuances

Application Tips:

• Highlight your experience in product marketing, team leadership, and driving measurable business impact
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of your past successes in product marketing, market intelligence, and go-to-market strategy

ATS Keywords: Product Marketing, Leadership, Market Intelligence, Go-to-Market Strategy, Cross-Functional Collaboration, Team Development, Communication, B2B Marketing, Customer Insights, Sales Enablement, Strategic Planning, Performance Metrics, Regional Expertise, Messaging Development, Results Driven, Cultural Sensitivity

ASSUMPTION: Stripe's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Asana or similar project management tools
• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems

ASSUMPTION: Stripe uses industry-standard tools and technologies to facilitate collaboration and productivity among its global teams.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Global by design
• Long-term impact
• Focus on the essential
• Act like an owner

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on long-term impact and continuous improvement
• Adaptable and resilient in the face of change

Self-Assessment Questions:

• How do you embody Stripe's company values in your daily work?
• Can you provide an example of a time when you had to adapt to significant changes in a project or initiative?
• How do you approach collaborating with cross-functional teams to drive results and achieve shared goals?

ASSUMPTION: Stripe's company culture is focused on user-centricity, global impact, and long-term thinking, with an emphasis on collaboration, data-driven decision-making, and continuous improvement.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones and cultures
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, dynamic work environment
• Navigating the complexities of international markets and regulatory environments

ASSUMPTION: The EMEA Product Marketing Leader role presents unique challenges related to remote team management, strategic planning, and navigating international markets, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• This role is similar to other regional product marketing leadership positions, but with a focus on EMEA markets and Stripe's unique product portfolio
• Compared to other fintech companies, Stripe offers a strong focus on innovation, global expansion, and user-centricity
• Career progression in this role could lead to global leadership opportunities within Stripe's product marketing organization

ASSUMPTION: While this role shares similarities with other regional product marketing leadership positions, its focus on EMEA markets and Stripe's unique product portfolio sets it apart in the industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the EMEA region
• Conducting market research to identify growth opportunities in priority markets and segments
• Creating localized messaging frameworks and narratives that resonate with buyers across segments and geographies

ASSUMPTION: The EMEA Product Marketing Leader will have the opportunity to work on high-impact projects that drive business growth and product adoption across the region.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing priorities for the EMEA region and how this role will contribute to their success?
• How does Stripe support the professional development and growth of its product marketing team members?
• Can you provide an example of a recent product launch in the EMEA region and how the product marketing team contributed to its success?
• How does Stripe approach collaboration and communication across its global product marketing organization?
• What are the most significant challenges facing the EMEA product marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past successes in product marketing, market intelligence, and go-to-market strategy
• Follow up with the Stripe HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.