Employee Benefits Marketer

📌 Core Information

🔹 Job Title: Employee Benefits Marketer

🔹 Company: Houchens Insurance Group Inc.

🔹 Location: Franklin, TN

🔹 Job Type: Full-time, On-site

🔹 Category: Insurance

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing new business and existing Employee Benefits accounts
• Maintaining strong relationships with carriers
• Assisting producers in various aspects of the marketing process
• Contributing to a positive and impactful experience for clients, co-owners, and communities

ASSUMPTION: This role requires a balance of marketing skills, insurance knowledge, and relationship management. It is ideal for candidates who enjoy a systematic approach to success and thrive in a team environment.

📋 Key Responsibilities

✅ 30% Small Group Marketing: Assist producers in marketing new business and existing Employee Benefits accounts

✅ 30% Insurance Knowledge: Demonstrate a strong understanding of the insurance industry and its products

✅ 20% Relationships and Renewal Marketing: Maintain and strengthen relationships with carriers and ensure successful renewal marketing

✅ 10% Teamwork: Collaborate effectively with the team to achieve common goals

✅ 10% Determination: Display a strong work ethic and commitment to success

ASSUMPTION: While the role involves a mix of responsibilities, the majority of time will be spent on marketing and maintaining relationships, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: At least five years of related experience and/or training, preferably handling group health plans or equivalent combination of education and experience.

Experience: Proven track record in insurance marketing or a related field

Required Skills:

• Proven marketing skills with a focus on insurance products
• Strong insurance industry knowledge
• Excellent relationship management skills
• Strong teamwork and collaboration skills
• Determined and results-driven mindset

Preferred Skills:

• Bachelor's degree in Marketing, Business, or a related field
• Insurance designations (e.g., CIC, CISR, or similar)
• Experience with CRM software and marketing automation tools

ASSUMPTION: While a degree in marketing or business is preferred, the company may consider candidates with equivalent experience and a strong portfolio or proven track record.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for similar roles in the Franklin, TN area)

Benefits:

• Variable compensation with unlimited growth based on performance
• Ownership in the company via the Houchens Industries ESOP
• Comprehensive medical, dental, and vision plans
• Supplemental benefits
• Work-life balance

Working Hours: Full-time, typically 40 hours per week with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Franklin, TN area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees (Employee-owned)

Founded: 1977

Company Description:

• Houchens Insurance Group is a 100% employee-owned company with a strong focus on growing and celebrating the talent they hire.
• The company is dedicated to embodying the three fundamental pillars of service: clients, co-owners, and communities.
• Houchens Insurance Group offers excellent benefits and a positive work environment.

Company Specialties:

• Employee Benefits
• Commercial Insurance
• Personal Insurance
• Surety Bonds

Company Website: http://www.higusa.com

ASSUMPTION: Houchens Insurance Group values its employee-ownership structure and fosters a supportive environment for its co-owners.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Producers and works closely with the team to achieve common goals.

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Advancement opportunities within the company, given its employee-owned structure and focus on growth
• Potential to lead and operate within a production team model
• Opportunity to obtain insurance designations and further develop skills

ASSUMPTION: This role offers significant growth opportunities for motivated individuals who demonstrate strong performance and commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 109 International Drive, Franklin, TN 37067

Geographic Context:

• Franklin, TN is located in the Nashville metropolitan area
• The area offers a mix of urban and suburban living, with a strong job market and growing economy
• Franklin has a cost of living slightly above the national average but offers a high quality of life

Work Schedule: Full-time, typically 40 hours per week with some flexibility for remote work

ASSUMPTION: The Franklin, TN area offers a desirable work-life balance, with easy access to urban amenities and outdoor recreation opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer

Key Assessment Areas:

• Insurance industry knowledge
• Marketing skills and strategies
• Relationship management and communication skills
• Teamwork and collaboration skills
• Determination and commitment to success

Application Tips:

• Tailor your resume to highlight relevant marketing and insurance experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of the insurance industry and its trends
• Showcase your ability to build and maintain strong relationships

ATS Keywords: Insurance marketing, employee benefits, carrier relationships, teamwork, determination, marketing strategies

ASSUMPTION: The application process may vary, but typically involves an initial screening, followed by interviews with the hiring manager and/or team members, and a background check before an offer is extended.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Industry-specific software and platforms (e.g., insurance quoting tools, policy management systems)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Co-owner driven
• Community-minded

Work Style:

• Collaborative and team-oriented
• Results-driven and determined
• Adaptable and open to learning

Self-Assessment Questions:

• Do I have a strong understanding of the insurance industry and its products?
• Am I able to build and maintain strong relationships with carriers and other stakeholders?
• Can I work effectively in a team environment and contribute to common goals?
• Do I have a determined and results-driven mindset?

ASSUMPTION: Houchens Insurance Group values candidates who align with their client-focused, co-owner driven, and community-minded culture and are able to work effectively in a team environment.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Managing relationships with carriers and other stakeholders
• Adapting to changes in the insurance industry and market trends
• Working in a fast-paced and dynamic environment

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require strong communication, interpersonal, and time management skills.

📈 Similar Roles Comparison

• This role is similar to other insurance marketing positions but may have a stronger focus on employee benefits and carrier relationships
• Compared to other marketing roles, this position requires a strong understanding of the insurance industry and its products
• Career paths may vary depending on the company's structure and growth opportunities

ASSUMPTION: While this role shares similarities with other insurance marketing positions, it has unique aspects that require specific skills and knowledge.

📝 Sample Projects

• Developing and implementing a marketing campaign for a new employee benefits product
• Conducting market research to identify trends and opportunities in the employee benefits space
• Building and maintaining strong relationships with carriers to ensure successful renewal marketing

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's mission and values?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company foster a positive and impactful experience for its clients, co-owners, and communities?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the cultural fit. Actual questions may vary depending on the candidate's and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and insurance experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of the insurance industry and its trends
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.