Employee Benefits Marketer

📌 Core Information

🔹 Job Title: Employee Benefits Marketer

🔹 Company: Houchens Insurance Group Inc.

🔹 Location: Bowling Green, KY, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Insurance

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing new business and existing Employee Benefits accounts
• Maintaining strong relationships with carriers
• Working within a production team model for efficient operations
• Contributing to a positive and impactful experience for clients, co-owners, and communities
• Growing and developing talent within a 100% employee-owned company

ASSUMPTION: This role involves a high degree of client interaction and relationship management, requiring strong communication and interpersonal skills. The production team model suggests a collaborative work environment.

📋 Key Responsibilities

✅ 30% Small Group Marketing: Assist producers in marketing new business and existing Employee Benefits accounts for small groups.

✅ 30% Insurance Knowledge: Demonstrate a solid understanding of insurance products, trends, and best practices to provide informed guidance to producers and clients.

✅ 20% Relationships and Renewal Marketing: Build and maintain strong relationships with carriers, ensuring timely and accurate renewal marketing for existing accounts.

✅ 10% Teamwork: Collaborate effectively with producers and other team members to achieve common goals and maintain a positive work environment.

✅ 10% Determination: Exhibit a strong work ethic, perseverance, and a commitment to achieving success in the role.

ASSUMPTION: The responsibilities are well-balanced between marketing, insurance knowledge, relationship management, teamwork, and personal drive. The role requires a mix of proactive marketing, technical insurance knowledge, and strong interpersonal skills.

🎯 Required Qualifications

Education: A bachelor's degree in a related field or equivalent experience is preferred but not required.

Experience: At least five years of related experience and/or training, preferably handling group health plans or an equivalent combination of education and experience.

Required Skills:

• Proven marketing experience, preferably in the insurance industry
• Strong insurance knowledge, with a focus on Employee Benefits
• Excellent relationship-building and management skills
• Strong communication and interpersonal skills
• Proven teamwork and collaboration skills
• Determined and driven work ethic

Preferred Skills:

• Insurance designations, such as CIC, CISR, or CRM
• Bilingual or multilingual skills
• Experience with CRM software and marketing automation tools

ASSUMPTION: While a bachelor's degree is preferred, the company may consider candidates with equivalent experience. Relevant insurance designations and multilingual skills would be valuable but not required for this role.

💰 Compensation & Benefits

Salary Range: Based on the industry standard for an Employee Benefits Marketer role with 5-10 years of experience in Bowling Green, KY, the estimated salary range is $60,000 - $80,000 per year. This range is inclusive of variable compensation, which is based on performance.

Benefits:

• Variable compensation with unlimited growth based on performance
• Ownership in the company via the Houchens Industries ESOP
• Comprehensive medical, dental, and vision plans
• Supplemental benefits
• Work-life balance
• Other benefits as listed in the job description

Working Hours: Full-time, typically 40 hours per week, with the possibility of flexible scheduling based on team needs and individual arrangements.

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The variable compensation component makes the total compensation package potentially higher, depending on individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: Houchens Insurance Group operates in the insurance industry, focusing on Employee Benefits and other insurance products. The industry is competitive and dynamic, with a strong emphasis on client relationships and market trends.

Company Size: Houchens Insurance Group is a mid-sized company with 201-500 employees, providing a supportive environment for growth and development while maintaining a family-like culture.

Founded: The company was founded in 1977 and has since grown through strategic acquisitions and mergers, becoming a 100% employee-owned organization.

Company Description:

• Houchens Insurance Group is a 100% employee-owned company, with a strong focus on employee growth and development
• The company operates under three fundamental pillars: clients, co-owners, and communities, ensuring a positive experience for all
• Houchens Insurance Group offers a comprehensive benefits package, including variable compensation, stock ownership, and comprehensive medical plans

Company Specialties:

• Employee Benefits
• Commercial Insurance
• Personal Insurance
• Risk Management

Company Website: http://www.higusa.com

ASSUMPTION: As a 100% employee-owned company, Houchens Insurance Group places a strong emphasis on employee growth, development, and satisfaction. The company's focus on clients, co-owners, and communities reflects its commitment to creating a positive experience for all stakeholders.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 5-10 years of relevant experience, seeking to advance their careers in the insurance industry.

Reporting Structure: The Employee Benefits Marketer will report directly to the Producers they support and collaborate with other team members within the production team model.

Work Arrangement: This is an on-site role, with the possibility of flexible scheduling based on team needs and individual arrangements.

Growth Opportunities:

• Advancement within the production team model, such as taking on more responsibilities or leading a team
• Expanding insurance knowledge and obtaining relevant designations
• Growing with the company as it continues to expand and develop

ASSUMPTION: The production team model offers opportunities for growth and development within a collaborative and supportive environment. The company's focus on employee growth and development suggests ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: The company operates multiple offices across Kentucky and Tennessee, with the primary office for this role located in Bowling Green, KY.

Office Location(s): 1750 Scottsville Road, Bowling Green, KY 42104, United States

Geographic Context:

• Bowling Green is located in southern Kentucky, with a population of approximately 65,000 people
• The city offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• The cost of living in Bowling Green is relatively low compared to other metropolitan areas in the United States

Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible scheduling based on team needs and individual arrangements.

ASSUMPTION: The office environment is likely collaborative and supportive, reflecting the company's focus on employee growth and development. The geographic context of Bowling Green offers a mix of urban and rural environments, with a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Insurance knowledge and experience
• Marketing skills and strategies
• Relationship-building and management abilities
• Communication and interpersonal skills
• Determination and work ethic

Application Tips:

• Tailor your resume to highlight relevant insurance experience, marketing skills, and achievements
• Prepare for behavioral interview questions that focus on your experience with marketing, insurance knowledge, and relationship management
• Research the company and industry to demonstrate your understanding of the role and the company's values

ATS Keywords: Employee Benefits, Marketing, Insurance, Relationship Management, Producers, Carriers, Small Group, Renewal Marketing, Teamwork, Determination

ASSUMPTION: The interview process is likely to focus on assessing the candidate's insurance knowledge, marketing skills, and interpersonal abilities. The company may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords can improve the chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Insurance industry-specific software and platforms

ASSUMPTION: The company may use CRM software and marketing automation tools to streamline marketing efforts and improve client relationships. Familiarity with these tools and the Microsoft Office Suite can be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Growth-oriented
• Community-minded

Work Style:

• Team-oriented
• Proactive and determined
• Adaptable and responsive to change
• Strong work-life balance

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you proactive and determined in your approach to work?
• Are you adaptable and responsive to change, particularly in a dynamic industry like insurance?
• Do you value a strong work-life balance, and can you maintain productivity and focus within that balance?

ASSUMPTION: The company values a client-focused, collaborative, growth-oriented, and community-minded work environment. Candidates who can demonstrate a strong fit with these values and work styles are more likely to succeed in the role.

⚠️ Potential Challenges

• The dynamic and competitive nature of the insurance industry may require continuous learning and adaptation
• The role involves a high degree of client interaction and relationship management, which can be challenging at times
• The production team model may require candidates to adapt to a collaborative and sometimes fast-paced work environment
• The company's focus on employee growth and development may come with high expectations for performance and advancement

ASSUMPTION: While the role offers numerous opportunities for growth and development, candidates should be prepared to face challenges related to the dynamic insurance industry, client interaction, team collaboration, and high performance expectations.

📈 Similar Roles Comparison

• Compared to other insurance marketing roles, this position places a stronger emphasis on relationship management and renewal marketing
• The production team model is unique to Houchens Insurance Group, offering a collaborative and supportive work environment
• Career paths within the company may vary based on individual performance, team needs, and company growth

ASSUMPTION: This role differs from other insurance marketing positions in its emphasis on relationship management and renewal marketing, as well as its unique production team model. Career paths within the company may offer diverse opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new Employee Benefits product launch
• Analyzing market trends and competitor activities to inform marketing strategies
• Collaborating with producers to create targeted marketing campaigns for existing accounts
• Building and maintaining strong relationships with carriers to ensure timely and accurate renewal marketing

ASSUMPTION: These sample projects reflect the key responsibilities of the role, focusing on marketing, insurance knowledge, relationship management, teamwork, and determination.

❓ Key Questions to Ask During Interview

• Can you describe the production team model and how it fosters collaboration and growth?
• How does the company support employee development and advancement within the production team model?
• What are the key priorities for this role in the first 90 days?
• How does the company ensure a strong work-life balance for its employees?
• What are the most challenging aspects of the role, and how can I best prepare to address them?

ASSUMPTION: These interview questions focus on understanding the company's unique production team model, employee development opportunities, role priorities, work-life balance, and potential challenges. Asking thoughtful questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant insurance experience, marketing skills, and achievements
• Prepare for behavioral interview questions that focus on your experience with marketing, insurance knowledge, and relationship management
• Research the company and industry to demonstrate your understanding of the role and the company's values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.