Employee Benefits Marketer

📌 Core Information

🔹 Job Title: Employee Benefits Marketer

🔹 Company: Houchens Insurance Group Inc.

🔹 Location: Crestview Hills, KY, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Insurance

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing new business and existing Employee Benefits accounts
• Maintaining strong relationships with carriers
• Assisting producers in marketing efforts
• Operating within a production team model
• Contributing to a positive and impactful experience for clients, co-owners, and communities

ASSUMPTION: This role requires a balance of marketing, sales, and relationship management skills, with a strong focus on the insurance industry.

📋 Key Responsibilities

✅ 30% Small Group Marketing: Promote new business and existing Employee Benefits accounts for small groups.

✅ 30% Insurance Knowledge: Demonstrate a deep understanding of insurance products and trends to effectively market them.

✅ 20% Relationships and Renewal Marketing: Build and maintain strong relationships with carriers, and manage renewal marketing efforts.

✅ 10% Teamwork: Collaborate effectively with producers and other team members to achieve common goals.

✅ 10% Determination: Exhibit a strong work ethic and commitment to success in a systematic approach.

ASSUMPTION: The responsibilities are broken down into percentages to emphasize the importance of each aspect, but the role may require flexibility and adaptability based on changing priorities.

🎯 Required Qualifications

Education: At least five years of related experience and/or training, preferably handling group health plans or equivalent combination of education and experience.

Experience: Proven track record in Employee Benefits marketing or a related field.

Required Skills:

• Proven marketing and sales skills
• Strong insurance industry knowledge
• Excellent relationship management skills
• Ability to work effectively in a team environment
• Strong determination and work ethic

Preferred Skills:

• Insurance designations (e.g., RHU, REBC, CHRS)
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having insurance designations or relevant certifications would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in the insurance industry in Kentucky)

Benefits:

• Variable compensation with unlimited growth potential
• Ownership in the company via the Houchens Industries ESOP
• Comprehensive medical, dental, and vision plans
• Supplemental benefits
• Work-life balance

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees

Founded: 1977, with a history of growth and acquisitions

Company Description:

• Houchens Insurance Group is a 100% employee-owned company
• They embody the three fundamental pillars of service: clients, co-owners, and communities
• The company has a great culture and excellent benefits, with a focus on growing and celebrating talent

Company Specialties:

• Employee Benefits
• Commercial Insurance
• Public Entity Insurance

Company Website: http://www.higusa.com

ASSUMPTION: Houchens Insurance Group places a strong emphasis on employee ownership, growth, and community involvement.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role likely reports to a Marketing Manager or similar position

Work Arrangement: On-site, with a focus on teamwork and collaboration

Growth Opportunities:

• Advancement within the marketing department
• Expansion into other areas of the business, such as sales or account management
• Potential to take on leadership roles as the company continues to grow

ASSUMPTION: Growth opportunities will depend on the individual's performance, the company's needs, and the overall market conditions.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Crestview Hills, KY, USA

Geographic Context:

• The office is located in a suburban area with easy access to major highways
• The company has multiple locations across Kentucky and Tennessee
• The area offers a mix of urban and rural environments, with a range of housing options and amenities

Work Schedule: Full-time, typically Monday-Friday, with flexibility based on business needs

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and mutual support.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person interview with the marketing team and/or other stakeholders
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing and sales skills
• Insurance industry knowledge
• Relationship management and teamwork skills
• Determination and work ethic

Application Tips:

• Tailor your resume to highlight relevant marketing and insurance experience
• Prepare for behavioral interview questions that focus on your marketing skills and insurance industry knowledge
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Employee Benefits, Marketing, Insurance, Relationship Management, Teamwork, Determination, Small Group, Renewal Marketing

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Insurance industry-specific software (e.g., AgencyBloc, Vertafore)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Co-owner-driven
• Community-involved

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• How do you prioritize client needs in your marketing strategies?
• How have you demonstrated a commitment to teamwork and collaboration in your previous roles?
• How do you stay up-to-date with industry trends and adapt your approach accordingly?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong teamwork and collaboration skills.

⚠️ Potential Challenges

• Balancing marketing efforts for new business and existing accounts
• Managing relationships with multiple carriers
• Adapting to a production team model and working effectively within it
• Keeping up with industry trends and regulations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Marketing Coordinator in the insurance industry, but with a focus on Employee Benefits
• It may also be compared to an Account Manager or Business Development role, but with a stronger emphasis on marketing and sales
• Career paths may include advancement into marketing management, sales, or account management roles

ASSUMPTION: This role is unique in its focus on Employee Benefits marketing and its emphasis on teamwork and collaboration within a production team model.

📝 Sample Projects

• Developing and executing a marketing campaign for a new Employee Benefits product
• Managing renewal marketing efforts for existing accounts
• Collaborating with producers to create targeted marketing materials for specific clients

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the role may involve, but the specific projects may vary depending on the company's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the production team model support the success of this role?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company support the professional development of its employees?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and insurance experience, as well as your relevant skills and accomplishments
• Prepare for behavioral interview questions that focus on your marketing skills and insurance industry knowledge
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.