Employee Benefits Marketer

📌 Core Information

🔹 Job Title: Employee Benefits Marketer

🔹 Company: Houchens Insurance Group Inc.

🔹 Location: Louisville, KY, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Insurance

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing new business and existing Employee Benefits accounts
• Maintaining strong relationships with carriers
• Assisting producers with marketing efforts
• Operating within a production team model
• Contributing to a positive and impactful experience for clients, co-owners, and communities

ASSUMPTION: This role requires a balance of marketing expertise, insurance knowledge, and strong relationship-building skills. Successful candidates will have a proven track record in employee benefits marketing and be comfortable working in a production team environment.

📋 Key Responsibilities

✅ Small Group Marketing (30%): Promote new business and existing employee benefits accounts for small groups

✅ Insurance Knowledge (30%): Demonstrate a solid understanding of insurance products and services

✅ Relationships and Renewal Marketing (20%): Maintain and strengthen relationships with carriers and ensure successful renewal marketing

✅ Teamwork (10%): Collaborate effectively with producers and other team members to achieve common goals

✅ Determination (10%): Display a strong work ethic and commitment to success

ASSUMPTION: While the role focuses on marketing, successful candidates will also need to possess a solid understanding of insurance products and be able to work well within a team environment.

🎯 Required Qualifications

Education: At least five years of related experience and/or training, preferably handling group health plans or an equivalent combination of education and experience

Experience: A minimum of five years of relevant experience in employee benefits marketing or a related field

Required Skills:

• Proven marketing experience, with a focus on employee benefits
• Strong insurance knowledge, particularly in group health plans
• Excellent relationship-building skills
• Strong teamwork and collaboration abilities
• Determined and committed work ethic

Preferred Skills:

• Insurance designations, such as CIC, CPCU, or ChHC
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having relevant insurance designations and/or bilingual skills could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an Employee Benefits Marketer with 5-10 years of experience in the Louisville, KY area, the estimated salary range is $65,000 - $85,000 per year. This role also offers variable compensation with unlimited growth potential based on performance.

Benefits:

• Ownership in the company via the Houchens Industries ESOP
• Comprehensive medical, dental, and vision plans
• Supplemental benefits
• Work-life balance
• Plus, much more!

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees

Founded: 1977

Company Description:

• Houchens Insurance Group is a 100% employee-owned company
• They emphasize meeting the needs of clients, fostering a supportive environment for employees, and contributing to the betterment of communities
• The company has grown significantly over the years, merging with several other organizations to become a large and successful insurance agency

Company Specialties:

• Employee Benefits
• Commercial Insurance
• Personal Insurance
• Surety Bonds

Company Website: http://www.higusa.com

ASSUMPTION: Houchens Insurance Group's employee-owned structure and focus on employee growth make it an attractive option for candidates seeking long-term career opportunities.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Producers and works closely with the Marketing team

Work Arrangement: On-site, with a production team model that emphasizes efficient operations and optimal output

Growth Opportunities:

• Advancement within the Marketing department
• Expansion into other areas of the business, such as commercial insurance or personal insurance
• Potential leadership roles within the production team model

ASSUMPTION: This role offers significant growth opportunities for candidates who demonstrate strong performance and a commitment to the company's values.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 2550 Eastpoint Pkwy Ste. 100, Louisville, KY 40223, USA

Geographic Context:

• Louisville is the largest city in Kentucky and is located in the state's northern region
• The city is known for its vibrant arts scene, historic neighborhoods, and diverse cultural attractions
• Louisville has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, with some flexibility for team meetings and events

ASSUMPTION: Louisville's diverse cultural attractions and mild climate make it an attractive location for candidates seeking a balanced work-life environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person interview with the Hiring Manager and other team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing skills and experience
• Insurance knowledge
• Relationship-building abilities
• Teamwork and collaboration
• Determination and commitment

Application Tips:

• Highlight relevant marketing experience and insurance knowledge in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company values
• Prepare examples of successful marketing campaigns or projects you've worked on, particularly in the employee benefits space
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Employee Benefits, Marketing, Insurance Knowledge, Relationship Management, Teamwork, Determination, Producers, Carriers, Small Group Marketing, Renewal Marketing

ASSUMPTION: The application process for this role may involve assessments or exercises designed to evaluate the candidate's marketing skills, insurance knowledge, and teamwork abilities.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Insurance-specific software (e.g., Agency Management Systems, Policy Administration Systems)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Respectful
• Accountable

Work Style:

• Team-oriented
• Results-driven
• Adaptable
• Proactive
• Detail-oriented

Self-Assessment Questions:

• Do I have a proven track record of success in employee benefits marketing?
• Am I comfortable working in a team environment and collaborating with producers?
• Do I possess a strong work ethic and commitment to achieving results?
• Am I able to maintain strong relationships with carriers and contribute to a positive work environment?

ASSUMPTION: Successful candidates will demonstrate a strong fit with the company's values and work style, as well as a commitment to the company's mission and goals.

⚠️ Potential Challenges

• Balancing marketing efforts for new business and existing accounts
• Maintaining strong relationships with multiple carriers
• Adapting to a production team model and working effectively within a team environment
• Keeping up with industry trends and changes in the employee benefits landscape

ASSUMPTION: While these challenges may present obstacles, successful candidates will possess the skills and experience necessary to overcome them and contribute to the company's success.

📈 Similar Roles Comparison

• Employee Benefits Specialist vs. Employee Benefits Marketer: The Marketer role focuses more on marketing efforts and less on day-to-day account management
• Insurance Marketing vs. Employee Benefits Marketing: The Employee Benefits Marketing role is more specialized and focuses on employee benefits products and services
• Marketing Coordinator vs. Employee Benefits Marketer: The Marketer role requires more strategic thinking and experience, while the Coordinator role may involve more administrative tasks

ASSUMPTION: This role may differ from similar positions in other companies, particularly in terms of the production team model and the focus on marketing efforts for both new business and existing accounts.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new employee benefits product
• Analyzing market trends and competitor activities to inform marketing strategies
• Collaborating with producers to create targeted marketing materials for specific accounts
• Assisting with the renewal process for existing employee benefits accounts

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the production team model and how it contributes to the company's success?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, particularly in the employee benefits space?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for this role, as well as the candidate's fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, insurance knowledge, and teamwork abilities
• Write a cover letter that demonstrates your understanding of the role and company values
• Prepare examples of successful marketing campaigns or projects you've worked on, particularly in the employee benefits space
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.