Employee Benefits Marketer

📌 Core Information

🔹 Job Title: Employee Benefits Marketer

🔹 Company: Houchens Insurance Group Inc.

🔹 Location: Lexington, KY

🔹 Job Type: On-site

🔹 Category: Insurance

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Marketing new business and existing Employee Benefits accounts
• Maintaining strong relationships with carriers
• Working in a production team model for efficient operations
• Contributing to a positive and impactful experience for clients, co-owners, and communities

ASSUMPTION: This role requires a balance of marketing, sales, and relationship management skills, with a strong focus on the insurance industry.

📋 Key Responsibilities

✅ 30% Small Group Marketing: Promote and sell Employee Benefits plans to small groups.

✅ 30% Insurance Knowledge: Demonstrate a deep understanding of the insurance industry and Employee Benefits plans.

✅ 20% Relationships and Renewal Marketing: Build and maintain strong relationships with carriers and clients, ensuring renewals are handled effectively.

✅ 10% Teamwork: Collaborate with producers and other team members to achieve common goals.

✅ 10% Determination: Display a strong work ethic and commitment to success.

ASSUMPTION: The responsibilities are evenly distributed across the listed categories, with a focus on marketing and relationship management.

🎯 Required Qualifications

Education: At least five years of related experience and/or training, preferably handling group health plans or an equivalent combination of education and experience.

Experience: Proven experience in Employee Benefits marketing or a related field.

Required Skills:

• Proven sales and marketing skills
• Strong insurance industry knowledge
• Excellent relationship-building skills
• Strong determination and work ethic

Preferred Skills:

• Insurance designations (e.g., RHU, REBC)
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having insurance designations or bilingual skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for similar roles in Lexington, KY)

Benefits:

• Variable compensation with unlimited growth based on performance
• Ownership in the company via the Houchens Industries ESOP
• Comprehensive medical, dental, and vision plans
• Supplemental benefits
• Work-life balance

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and events.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Lexington, KY, with consideration for the company's size and benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 201-500 employees

Founded: 1977

Company Description:

• Houchens Insurance Group is a 100% employee-owned company with a strong culture and excellent benefits.
• The company is dedicated to embodying the three fundamental pillars of service: clients, co-owners, and communities.
• Houchens Insurance Group has grown significantly over the years, with plans to reach $100M in revenue in the next five years.

Company Specialties:

• Employee Benefits
• Commercial Insurance
• Public Entity Insurance

Company Website: http://www.higusa.com

ASSUMPTION: Houchens Insurance Group's employee-owned structure and focus on growth opportunities make it an attractive employer for motivated individuals.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The EB Marketer will report to the Employee Benefits department and work closely with producers.

Work Arrangement: On-site, with a production team model for efficient operations.

Growth Opportunities:

• Advancement within the Employee Benefits department
• Expansion into other areas of the insurance industry
• Leadership and management roles as the company grows

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 505 Wellington Way #275, Lexington, KY 40503

Geographic Context:

• Lexington, KY, is the second-largest city in Kentucky, with a population of around 320,000.
• The city offers a mix of urban and rural environments, with a strong cultural scene and outdoor activities.
• The cost of living in Lexington is relatively low compared to other major cities in the United States.

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and events.

ASSUMPTION: Lexington, KY, offers a pleasant living environment with a reasonable cost of living, making it an attractive location for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Insurance industry knowledge
• Sales and marketing skills
• Relationship-building skills
• Determination and work ethic

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role.
• Prepare for interview questions related to insurance industry knowledge, sales and marketing strategies, and your ability to build and maintain relationships.
• Research the company and be prepared to discuss how your values align with theirs.

ATS Keywords: Employee Benefits, Marketing, Sales, Insurance, Relationship Management, Small Group, Renewal, Determination

ASSUMPTION: The application process for this role may involve assessments of your insurance industry knowledge, sales and marketing skills, and relationship-building abilities.

🛠️ Tools & Technologies

• Insurance industry-specific software (e.g., Agency Management Systems)
• CRM software (e.g., Salesforce, HubSpot)
• Microsoft Office Suite
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's software stack and industry standards.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Growth-oriented

Work Style:

• Results-driven
• Team-oriented
• Adaptable

Self-Assessment Questions:

• Do you have a strong commitment to client satisfaction and success?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a growth mindset and a strong desire to learn and improve?

ASSUMPTION: Houchens Insurance Group values employees who are client-focused, collaborative, and growth-oriented, with a strong work ethic and commitment to success.

⚠️ Potential Challenges

• Handling a high volume of accounts and marketing efforts
• Balancing multiple responsibilities and priorities
• Adapting to changes in the insurance industry and market trends
• Working in a fast-paced, production team model

ASSUMPTION: This role may present challenges related to workload, adaptability, and working in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Employee Benefits Marketer roles, this position may have a stronger focus on small group marketing and a more structured production team model.
• Industry-specific context: The insurance industry is highly regulated and competitive, requiring a strong understanding of industry trends and regulations.
• Career path comparison: This role may offer opportunities for advancement within the Employee Benefits department or expansion into other areas of the insurance industry.

ASSUMPTION: This role may differ from similar positions in other industries or companies, with a focus on small group marketing and a production team model.

📝 Sample Projects

• Developing and implementing a marketing campaign for a new Employee Benefits product
• Conducting market research to identify trends and opportunities in the Employee Benefits space
• Building and maintaining strong relationships with key carriers to ensure optimal renewal rates

ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description and may vary depending on the specific needs of the company.

❓ Key Questions to Ask During Interview

• How does the production team model work, and how will my role contribute to its success?
• What are the most significant challenges facing the Employee Benefits department currently, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of the Employee Benefits Marketer position?

ASSUMPTION: These interview questions are designed to gain insight into the company's culture, expectations, and growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for interview questions related to insurance industry knowledge, sales and marketing strategies, and your ability to build and maintain relationships
• Research the company and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.