📌 Core Information
🔹 Job Title: Employee Benefits, Marketing Manager
🔹 Company: Gen
🔹 Location: Tempe, Arizona, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Tempe, AZ) required
🚀 Job Overview
Key aspects of this role include:
- Developing and managing marketing resources for Sales and Partner Success teams
- Collaborating cross-functionally with various teams to create effective marketing materials
- Driving acquisition, retention, and account growth through strategic marketing efforts
- Working in a dynamic, global organization with a focus on digital freedom and security
ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Develop and manage marketing resources (tools, content, collateral) for Sales and Partner Success teams
✅ Collaborate cross-functionally with Sales, Partner Success, Communications, and Demand Generation teams
✅ Create materials that effectively communicate the value of employee benefits solutions to partners and clients
✅ Stay up-to-date with industry trends and competitors to inform marketing strategies
✅ Analyze campaign performance and make data-driven optimizations
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement to drive marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, sales enablement, or content development
Required Skills:
- Proven experience in B2B marketing and sales enablement
- Excellent project management and organizational skills
- Strong communication and collaboration skills
- Proficiency in marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce)
Preferred Skills:
- Experience with employee benefits or related industries
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for understanding the nuances of employee benefits marketing.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for B2B marketing roles in Tempe, AZ)
Benefits:
- Flexible working options
- Generous time off
- Competitive benefits and compensation packages
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Tempe, AZ area.
📌 Applicant Insights
🔍 Company Context
Industry: Gen operates in the computer and network security industry, focusing on digital freedom and privacy
Company Size: Gen has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2022, with a focus on empowering digital generations to live their lives safely, privately, and confidently
Company Description:
- Gen is a global company with trusted brands in cybersecurity, online privacy, identity protection, and financial wellness
- The company offers a wide range of products and services to more than 500 million users in over 150 countries
- Gen is committed to creating an inclusive and accessible environment for all employees
Company Specialties:
- Cybersecurity
- Online privacy
- Identity protection
- Financial wellness
Company Website: GenDigital.com
ASSUMPTION: Gen's focus on digital freedom and security provides a unique context for marketing roles within the company.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in B2B marketing, sales enablement, and content development
Reporting Structure: The Employee Benefits Marketing Manager reports directly to the Head of Employee Benefits Marketing
Work Arrangement: This role is hybrid, requiring employees to be in the office multiple days a week
Growth Opportunities:
- Expanding skills in marketing automation and data analysis
- Gaining experience in cross-functional collaboration and stakeholder management
- Advancing to senior marketing roles within the organization
ASSUMPTION: This role offers opportunities for professional growth through skill development and exposure to various aspects of marketing.
🌍 Location & Work Environment
Office Type: Gen's headquarters in Tempe, AZ features a modern, collaborative work environment
Office Location(s): Tempe, AZ
Geographic Context:
- Tempe is a vibrant city in the Phoenix metropolitan area, offering a mix of urban and suburban living
- The area is known for its warm climate, cultural attractions, and outdoor recreation opportunities
- Tempe is home to Arizona State University, providing a dynamic and diverse community
Work Schedule: The standard workweek is Monday through Friday, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interviews with senior leadership
Key Assessment Areas:
- Marketing and content development skills
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Cultural fit and alignment with Gen's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and sales enablement experience
- Demonstrate your understanding of B2B marketing and employee benefits in your application materials
- Prepare for behavioral interview questions that focus on your marketing and collaboration skills
ATS Keywords: B2B marketing, sales enablement, content development, marketing resources, account growth, partner success, communication, demand generation
ASSUMPTION: Gen's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing and collaboration abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for B2B marketing and sales enablement positions.
👔 Cultural Fit Considerations
Company Values:
- Empowering digital generations to live their lives safely, privately, and confidently
- Fostering a diverse, inclusive, and collaborative work environment
- Encouraging innovation, continuous learning, and growth
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Adaptability and flexibility in a dynamic, global organization
Self-Assessment Questions:
- How do you align with Gen's mission to empower digital generations?
- How do you approach cross-functional collaboration and stakeholder management?
- How do you stay organized and prioritize projects in a fast-paced environment?
ASSUMPTION: Gen's company culture emphasizes collaboration, innovation, and a commitment to digital freedom and security.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including Sales, Partner Success, and Communications teams
- Adapting to a hybrid work arrangement, requiring both in-office and remote work
- Staying up-to-date with industry trends and competitors in a rapidly evolving field
ASSUMPTION: These challenges are common in B2B marketing roles and can be effectively managed with strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on employee benefits and cross-functional collaboration with Sales and Partner Success teams
- Gen's global presence and commitment to digital freedom and security provide a unique context for marketing efforts
- Career paths in Gen may include advancing to senior marketing roles within the organization or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of marketing, sales enablement, and cross-functional collaboration experience, setting it apart from other marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing campaign to launch a new employee benefits product
- Creating targeted content (e.g., blog posts, whitepapers, webinars) to educate partners and clients about employee benefits solutions
- Collaborating with Sales and Partner Success teams to create tailored marketing materials for specific accounts or verticals
ASSUMPTION: These sample projects illustrate the cross-functional and strategic nature of the Employee Benefits Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role support Gen's mission to empower digital generations?
- What are the most pressing challenges facing the Employee Benefits Marketing team, and how can this role address them?
- How does Gen foster collaboration and cross-functional teamwork between marketing and other departments?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Gen support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, interests, and Gen's company culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and sales enablement experience
- Prepare for behavioral interview questions that focus on your marketing and collaboration skills
- Research Gen's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
