Employer Brand Specialist

📌 Core Information

🔹 Job Title: Employer Brand Specialist

🔹 Company: VetPartners

🔹 Location: Macquarie Park, NSW, Australia

🔹 Job Type: Full time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing strategies to enhance VetPartners' reputation as an employer of choice.
• Refining and governing VetPartners' Employer Value Proposition (EVP).
• Managing recruitment marketing campaigns across various channels.
• Collaborating with cross-functional teams and external agencies.
• Analyzing key metrics to optimize candidate experience and marketing strategies.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in employer branding or related marketing roles and be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ EVP Development & Governance: Continuously refine VetPartners' EVP, embed it across all touchpoints, and ensure it resonates with diverse talent segments.

✅ Recruitment Marketing & Campaign Management: Plan, optimize, and execute recruitment campaigns across paid and owned channels, collaborating with Talent Acquisition leads to strategically direct marketing spend.

✅ Digital Experience & Content: Oversee the careers site and landing pages, support the Recruiters and Sourcing team in developing communication materials, and coordinate the creation of authentic content showcasing life at VetPartners.

✅ Referral, Alumni & Community Programs: Promote the employee-referral scheme, provide content and communication materials for nurturing an alumni community, and drive brand advocacy.

✅ Analytics & Continuous Improvement: Regularly analyze key metrics to optimize candidate experience and marketing strategies.

✅ Stakeholder Management: Act as the primary liaison with Marketing teams and external creative/media agencies, and upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. The ideal candidate will be comfortable working with various stakeholders and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years in employer branding or related consumer marketing roles.

Required Skills:

• Proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools (Google Analytics, social dashboards, ATS/CRM reporting).
• Experience in content production (copywriting, video, visuals) and storytelling across social platforms.
• Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.

Preferred Skills:

• Experience in the veterinary industry or healthcare sector.
• Fluency in additional languages.

ASSUMPTION: While industry-specific experience is not required, candidates with a background in healthcare or a related field may find it easier to understand and connect with VetPartners' mission and values.

💰 Compensation & Benefits

Salary Range: Based on experience level and industry standards for employer branding roles in Australia, the estimated salary range for this position is AU$80,000 - AU$120,000 per annum. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Flexible working arrangements.
• Ongoing training and mentorship opportunities.
• Career advancement opportunities tailored to individual development.

Working Hours: Full-time position with a hybrid work arrangement, requiring 4 days in the office. Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM, with a 1-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. VetPartners offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: VetPartners operates in the veterinary services industry, focusing on supporting veterinary clinics through shared services and driving success for their partner clinics.

Company Size: VetPartners has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: VetPartners was founded in 2001, with a history of over two decades in supporting the veterinary profession.

Company Description:

• VetPartners is a nonprofit association of veterinary business specialists dedicated to serving the veterinary profession.
• The company offers a collaborative culture where collaboration fuels innovation and fosters personal and professional growth.
• VetPartners is committed to being an inclusive, diverse, and flexible workplace where differences are valued.

Company Specialties:

• Practice management
• Legal services
• Accounting and valuation
• Real estate
• Marketing
• Human resources
• Information technology
• Design and construction

Company Website: VetPartners.org

ASSUMPTION: VetPartners' nonprofit status and focus on supporting the veterinary profession set it apart from other employers in the industry. Candidates should be passionate about animal welfare and veterinary care to thrive in this environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and advancement within the Talent Acquisition team and the broader organization.

Reporting Structure: The Employer Brand Specialist reports directly to the General Manager of Talent Acquisition and works closely with the Marketing team and external creative/media agencies.

Work Arrangement: This is a hybrid role, requiring 4 days in the office to promote collaboration, build strong connections, and enhance team engagement. The remaining workdays can be completed remotely.

Growth Opportunities:

• Progression to a senior or management role within the Talent Acquisition team or the broader organization.
• Expanding expertise in employer branding, recruitment marketing, or related fields.
• Gaining experience working with a diverse range of stakeholders and external agencies.

ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring the team remains connected and collaborative. This role provides ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: VetPartners' office is a modern, collaborative workspace designed to facilitate team engagement and productivity.

Office Location(s): Macquarie Park, NSW, Australia

Geographic Context:

• Macquarie Park is a suburb of Sydney, located approximately 15 kilometers northwest of the Sydney central business district.
• The area is well-connected by public transportation, with easy access to trains, buses, and the M2 motorway.
• Macquarie Park offers a mix of commercial and residential developments, with nearby amenities including shopping centers, restaurants, and parks.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Employees are entitled to a 1-hour lunch break.

ASSUMPTION: The Macquarie Park location offers a convenient and well-connected work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the Talent Acquisition team.
• In-person or virtual interview with the hiring manager and relevant stakeholders.
• Final round interview, which may include a case study or presentation.

Key Assessment Areas:

• Candidates' understanding of employer branding principles and strategies.
• Candidates' ability to analyze data and make data-driven decisions.
• Candidates' communication and stakeholder management skills.
• Candidates' cultural fit with VetPartners' mission, values, and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of VetPartners' mission and values in your application materials.
• Prepare for interview questions that assess your strategic thinking, creativity, and analytical skills.

ATS Keywords: Employer Branding, Marketing Strategies, Analytics Tools, Content Production, Stakeholder Management, Campaign Management, Digital Experience, Communication Materials

ASSUMPTION: VetPartners uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and application materials can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Google Analytics
• Social media dashboards (e.g., Hootsuite, Sprout Social)
• ATS/CRM reporting tools (e.g., Greenhouse, Workable)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is preferred, but not required. VetPartners provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Passion for animal welfare and veterinary care
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and strategic thinking
• Data-driven decision making
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you align with VetPartners' mission and values, particularly our passion for animal welfare and veterinary care?
• How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
• How do your personal work style and preferences fit with the requirements of this role?

ASSUMPTION: VetPartners seeks candidates who are passionate about animal welfare, collaborative, and committed to continuous learning and improvement. Successful candidates will be able to thrive in a hybrid work environment and possess strong communication and stakeholder management skills.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
• Collaborating effectively with a diverse range of stakeholders, including internal teams and external agencies.
• Adapting to changing priorities and shifting market conditions.
• Balancing strategic thinking with tactical execution and day-to-day tasks.

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on employer branding and recruitment marketing, with a strong emphasis on analytics and data-driven decision making.
• VetPartners' nonprofit status and focus on supporting the veterinary profession set it apart from other employers in the industry.
• This role offers opportunities for growth and advancement within the Talent Acquisition team and the broader organization, with a clear career path for high-performing employees.

ASSUMPTION: Candidates should consider their interest in employer branding and recruitment marketing, as well as their passion for animal welfare and veterinary care, when comparing this role to other opportunities in the market.

📝 Sample Projects

• Developing and executing a targeted recruitment campaign to attract and hire veterinary specialists in a specific region.
• Creating and implementing a referral program to incentivize current employees to refer their network to open positions within the organization.
• Analyzing candidate sentiment data to identify trends and make data-driven recommendations to improve the candidate experience.

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Employer Brand Specialist role. Successful candidates will be able to apply their skills and experience to similar projects within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Talent Acquisition department?
• How does VetPartners support the professional development and growth of its employees?
• What are the most significant challenges facing the veterinary industry, and how does VetPartners address them?
• How does VetPartners measure the success of its employer branding and recruitment marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Successful candidates will be able to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of VetPartners' mission and values.
• Prepare for interview questions that assess your strategic thinking, creativity, and analytical skills, as well as your cultural fit with the organization.
• Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.