"EmpowHER" IN_RBIN_Assistant Manager / Senior officer _Marketing Communication_Product and Channel

📌 Core Information

🔹 Job Title: EmpowHER IN_RBIN Assistant Manager / Senior Officer - Marketing Communication - Product and Channel

🔹 Company: Bosch Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing communication activities for product and channel marketing to enhance brand recall for Bosch Mobility Aftermarket products and workshop services.
• Creating strategic communication plans to support product go-to-market strategies and improve footfall and product sales for Bosch workshop concepts and modules.
• Liaising with go-to-source and go-to-market teams to develop marketing literature for new product launches and improving sales of new products.
• Implementing branding concepts for secondary, tertiary, and Bosch workshop concepts and modules to improve brand awareness.
• Developing and implementing loyalty programs, customer contact programs, and distinct call-to-action campaigns for various target groups.

ASSUMPTION: This role requires a strong background in marketing communication, dealer branding, retail branding, and visual merchandising, with a focus on the automobile or auto allied industries.

📋 Key Responsibilities

✅ Create and execute communication activities for product and channel marketing to enhance aided and unaided recall for Bosch Mobility Aftermarket range of products and workshop services.

✅ Develop strategic communication plans to relevant target groups in a timely manner to support the product go-to-market strategies.

✅ Develop and define communication strategy for Bosch workshop concept and modules to improve footfall and product sales.

✅ Liaise with go-to-source and go-to-market teams to develop marketing literature of new product for effective product launches and improving sales of new products.

✅ Implement branding concepts for secondary, tertiary, and Bosch workshop concepts and modules to improve Brand awareness.

✅ Develop and implement loyalty program, customer contact programs together with program managers and workshop concept managers with distinct call to action for various target groups.

✅ Estimate and monitor spending on marketing expenditure to meet target of marketing budget.

ASSUMPTION: The role may require occasional travel to visit workshops, dealers, and other stakeholders to understand their needs and gather feedback.

🎯 Required Qualifications

Education: MBA in Marketing. BE in Mechanical Engineering will be an added advantage.

Experience: 2-3 years of Marketing Communication, dealer branding, retail branding, and visual merchandising experience in Automobile/ Auto Allied/ Home Appliances/ IT Peripherals/ Power Tools.

Required Skills:

• Proficient in developing literature for marketing collaterals e.g. technical guides, catalogues, flyers and brochures.
• Competent in handling customer contact programs as to achieve business oriented KPIs and outcomes through defined activities.
• Competent in creating product advertising videos and functional videos.
• Proficient in developing right creative concepts for effective product advertising and communication.
• Competent in creating point of sales material for product displays or demo units at retail outlets.
• Competent in communication and collaboration skills.

Preferred Skills:

• Experience in creative conceptualization, BTL campaign managements with exposure to B2B customer segment.
• Experience in handling loyalty programmed campaign activities.

ASSUMPTION: Candidates with additional experience in digital marketing or social media management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Stock Purchase Plan
• Tuition Assistance
• Employee Discounts

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group operates in India through twelve companies, offering technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch set up its manufacturing operation in India in 1951 and has grown to include 16 manufacturing sites and seven development and application centers. The company employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22.

Company Size: The Bosch Group in India employs over 30,500 associates, making it a large enterprise with a significant presence in the market.

Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany. The company entered the Indian market in 1951.

Company Description:

• The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,000 associates worldwide (as of December 31, 2021) and generated sales of 93.1 billion euros in 2021.
• The company's strategic objectives are innovation and quality. Every third automotive vehicle worldwide is equipped with at least one Bosch component, and one in three household appliances is made by the company.
• The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch's global manufacturing, engineering, and sales network covers nearly every country in the world.

Company Specialties:

• Mobility Solutions
• Industrial Technology
• Consumer Goods
• Energy and Building Technology

Company Website: www.bosch.in

ASSUMPTION: The Bosch Group is a well-established multinational corporation with a strong presence in the Indian market, offering diverse career opportunities and a robust work environment.

📊 Role Analysis

Career Level: This role is at the senior officer/assistant manager level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The role reports directly to the Head of Marketing Communication - Mobility Aftermarket.

Work Arrangement: The role is based on-site at the Bangalore location, with occasional travel required to visit workshops, dealers, and other stakeholders.

Growth Opportunities:

• Potential career progression to a manager or senior manager role within the marketing communication function.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Chance to develop leadership skills by managing junior team members or external stakeholders.

ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: The Bangalore office is a modern, well-equipped workspace with a collaborative and inclusive work environment.

Office Location(s): 560030 1-12 Basavanna Temple Street, AK Colony, Adugodi, Bengaluru, Karnataka 560030, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry, with a large number of IT and engineering companies based in the city.
• The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options.
• Bangalore has a tropical savanna climate, with moderate weather throughout the year, making it an attractive location for both work and leisure.

Work Schedule: The role follows a standard five-day workweek, with flexible working hours to accommodate project demands and team collaboration.

ASSUMPTION: The Bangalore office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final round with the department head or panel interview

Key Assessment Areas:

• Marketing communication skills
• Branding and campaign management experience
• Creativity and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing communication experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on their impact and the challenges you overcame.

ATS Keywords: Marketing Communication, Product Marketing, Channel Marketing, Branding, Campaign Management, Customer Contact Programs, Loyalty Programs, Marketing Literature, Product Launch, Bosch Mobility Aftermarket

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and objectives.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The role may require proficiency in additional tools and technologies specific to the marketing communication function.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Performance
• Honesty
• Fairness

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have experience developing and executing successful marketing communication campaigns?
• Can you demonstrate a strong understanding of branding and its importance in driving product sales and customer engagement?
• Are you comfortable working in a dynamic and fast-paced environment, with the ability to manage multiple projects and deadlines?

ASSUMPTION: The Bosch Group values diversity and inclusion, fostering a work environment that encourages collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams, dealers, and workshop owners
• Adapting to changes in market trends and customer preferences
• Balancing strategic thinking with hands-on execution

ASSUMPTION: The role may present unique challenges specific to the automotive aftermarket industry and the Indian market.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Communications Manager or Product Marketing Manager, with a focus on the automotive aftermarket industry.
• Compared to other marketing roles, this position requires a strong understanding of both product marketing and channel marketing, as well as experience in branding and campaign management.
• Career progression in this role could lead to a Marketing Manager or Director position within the organization.

ASSUMPTION: The role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the organization.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new Bosch Mobility Aftermarket product
• Creating and implementing a dealer branding program to improve footfall and product sales at workshops
• Managing a customer contact program to gather feedback and improve customer satisfaction and loyalty

ASSUMPTION: The role may involve working on additional projects specific to the automotive aftermarket industry and the Indian market.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing communication function?
• How does this role contribute to the overall success of the Mobility Aftermarket business?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within the organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing communication experience and achievements.
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on their impact and the challenges you overcame.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.