"EmpowHER" IN_RBIN_Assistant Manager / Senior officer _Marketing Communication_Product and Channel

📌 Core Information

🔹 Job Title: EmpowHER IN_RBIN Assistant Manager / Senior Officer - Marketing Communication - Product and Channel

🔹 Company: Bosch Group

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing communication strategies for product and channel marketing
• Creating and implementing branding concepts for products and workshops
• Managing campaign support, including loyalty programs and customer contact programs
• Budgeting and monitoring marketing expenditure

ASSUMPTION: This role requires a strong background in marketing communication, with a focus on B2B customer segments and experience in handling loyalty programs.

📋 Key Responsibilities

✅ Create and execute communication activities for product and channel marketing to enhance brand recall for Bosch Mobility Aftermarket products and workshop services

✅ Develop strategic communication plans to relevant target groups in a timely manner to support product go-to-market strategies

✅ Develop and define communication strategy for Bosch workshop concept and modules to improve footfall and product sales

✅ Liaison with go-to-source and go-to-market teams to develop marketing literature of new products for effective product launches and improving sales of new products

✅ Implement branding concepts for secondary, tertiary, and Bosch workshop concepts and modules to improve brand awareness

✅ Develop and implement loyalty program, customer contact programs together with program managers and workshop concept managers with distinct call to action for various target groups

✅ Estimate and monitor spending on marketing expenditure to meet target of marketing budget

ASSUMPTION: This role requires strong communication, collaboration, and project management skills to handle multiple stakeholders and projects simultaneously.

🎯 Required Qualifications

Education: MBA in Marketing. BE in Mechanical Engineering will be an added advantage.

Experience: 2-3 years of Marketing Communication, dealer branding, retail branding, and visual merchandising experience in Automobile/Auto Allied/Home Appliances/IT Peripherals/Power Tools.

Required Skills:

• Proficient in developing literature for marketing collaterals
• Competent in handling customer contact programs
• Proficient in creating product advertising videos and functional videos
• Competent in creating point of sales material for product displays or demo units at retail outlets

Preferred Skills:

• Experience in creative conceptualization, BTL campaign management with exposure to B2B customer segment
• Experience in handling loyalty programmed campaign activities

ASSUMPTION: Candidates with relevant experience in the automotive or related industries are strongly preferred.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Bengaluru area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group operates in India through twelve companies, offering a wide range of products and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

Company Size: The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22.

Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany. It entered the Indian market in 1922 and set up its manufacturing operation in 1951.

Company Description:

• The Bosch Group is a leading global supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
• Bosch India operates through twelve companies, including Bosch Limited, the flagship company of the Bosch Group in India.
• The Bosch Group in India generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22.

Company Specialties:

• Automotive technology and services
• Industrial technology and services
• Consumer goods and services
• Energy and building technology

Company Website: www.bosch.in

ASSUMPTION: The Bosch Group is a well-established multinational corporation with a strong presence in India, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing communication, dealer branding, retail branding, and visual merchandising.

Reporting Structure: The Assistant Manager/Senior Officer will report directly to the Marketing Communication Manager and work closely with cross-functional teams, including go-to-source, go-to-market, program managers, and workshop concept managers.

Work Arrangement: This is an on-site, full-time position with flexible work arrangements.

Growth Opportunities:

• Potential career progression to Manager or Senior Manager roles within the Marketing Communication department
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing and branding
• Chance to develop leadership and management skills by overseeing campaigns and managing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Communication department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: The office is a modern, professional workspace with state-of-the-art facilities and amenities.

Office Location(s): 560030 1-12 Basavanna Temple Street, Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry, cultural scene, and pleasant climate.
• The office is located in the Adugodi neighborhood, which is a bustling commercial area with easy access to public transportation and amenities.
• The office is approximately 20 kilometers from Bengaluru International Airport and 10 kilometers from the city center.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary based on project requirements and team needs.

ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Creativity and problem-solving abilities
• Understanding of marketing principles and strategies
• Experience in campaign management and loyalty programs

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you have led or contributed to
• Research the company and the automotive industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing Communication, Product Marketing, Channel Marketing, Branding, Campaign Management, Loyalty Programs, Customer Contact Programs, Marketing Literature, Product Advertising Videos, Point of Sales Material, Customer Contact Programs, Marketing Budget

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current hiring needs of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies may vary based on the specific needs of the projects and campaigns the candidate will be working on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Responsibility
• Fairness
• Sustainability

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with the company's values, particularly in terms of innovation and quality?
• How comfortable are you working in a fast-paced, dynamic environment with multiple stakeholders?
• How do you approach feedback and continuous improvement in your work?

ASSUMPTION: The company values a strong work ethic, a commitment to innovation and quality, and a collaborative approach to problem-solving.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in project requirements and priorities
• Developing and implementing effective communication strategies for diverse target groups

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on delivering high-quality work.

📈 Similar Roles Comparison

• Compared to other marketing communication roles, this position has a stronger focus on product and channel marketing, as well as campaign management and loyalty programs.
• This role is specific to the automotive industry, with a focus on the mobility solutions sector, and requires experience in B2B customer segments.
• Career progression in this role may lead to management or senior management positions within the Marketing Communication department or other areas of the business.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing communication field, with a focus on the automotive industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the automotive aftermarket sector
• Creating and implementing a branding strategy for a Bosch workshop concept to improve footfall and product sales
• Managing a loyalty program for a specific target group, with a focus on achieving business-oriented KPIs and outcomes through defined activities

ASSUMPTION: These sample projects demonstrate the range of responsibilities and requirements for this role, with a focus on marketing communication, branding, and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Communication department?
• How does this role contribute to the overall marketing strategy for the Mobility Solutions sector?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and will help the candidate make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you have led or contributed to
• Research the company and the automotive industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.