Encargado/a de Marketing

📌 Core Information

🔹 Job Title: Encargado/a de Marketing

🔹 Company: Advice

🔹 Location: Montevideo, Uruguay

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing short and long-term marketing strategies
• Supporting sales area in implementing and supervising strategies
• Analyzing market trends and refining marketing strategies
• Gestión de diferentes agencias de publicidad y diseño de material POP

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to stay updated with market trends and competitors.

📋 Key Responsibilities

✅ Developing and implementing marketing and advertising strategies to achieve company objectives

✅ Supporting the sales area in implementing and supervising strategies focused on different sales points

✅ Analyzing market trends and refining marketing strategies

✅ Managing different advertising agencies and designing POP material

✅ Preparing reports and presentations to communicate marketing strategies, results, and recommendations to the management team

✅ Analyzing market studies to identify target markets, customer preferences, and sector trends

✅ Participating in the creation of materials for posters, events, and special dates

✅ Supporting the Commercial Management in the implementation of actions and strategies

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: University degree in Marketing, Communication, or related fields

Experience: At least 3 years of experience in marketing, preferably in the food or mass consumption sector

Required Skills:

• Proficient in computer and graphic design tools
• Proactive and autonomous profile
• Ability to lead strategies and make decisions
• Strong analytical skills
• Fluency in Spanish

Preferred Skills:

• Experience in the food or mass consumption sector
• Bilingual or multilingual skills

ASSUMPTION: Proficiency in computer and graphic design tools is essential for creating marketing materials and analyzing market trends.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Uruguay is typically between UYU 60,000 and UYU 90,000 per month, based on experience and qualifications. (ASSUMPTION: This estimate is based on market research and industry standards for marketing roles in Uruguay.)

Benefits:

• Health insurance
• Retirement plan
• On-site parking

Working Hours: Monday to Friday, 8:00 AM to 4:00 PM, with flexible hours required

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advice operates in the construction industry, focusing on the production and commercialization of cement and concrete products.

Company Size: Advice has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Advice was founded in 1919 and has since played a significant role in the development of Uruguay's infrastructure.

Company Description:

• Advice is the pioneer and only company in its sector in Uruguay
• It has two industrial plants, one in Minas and another in Sayago, Montevideo
• It produces and commercializes concrete through two fixed plants in Montevideo and Maldonado, and several mobile plants for large-scale projects

Company Specialties:

• Cement production and commercialization
• Concrete production and commercialization

Company Website: http://www.cementosartigas.com.uy/es/

ASSUMPTION: Advice's extensive history and experience in the construction industry make it a stable and reliable employer.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Manager reports directly to the Commercial Management.

Work Arrangement: This is an on-site position with flexible hours required.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities to include additional markets or product lines
• Developing expertise in the construction industry and related sectors

ASSUMPTION: The role offers opportunities for growth and development within the company, as well as the chance to gain experience in the construction industry.

🌍 Location & Work Environment

Office Type: The office is located in Montevideo, Uruguay, with a modern and collaborative work environment.

Office Location(s): Montevideo, Uruguay

Geographic Context:

• Montevideo is the capital and largest city of Uruguay
• The city offers a high quality of life, with a mix of urban and natural environments
• Uruguay is known for its political stability, safety, and strong social welfare system

Work Schedule: The work schedule is Monday to Friday, 8:00 AM to 4:00 PM, with flexible hours required.

ASSUMPTION: The location and work environment provide a stable and supportive context for the role, with opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Commercial Management

Key Assessment Areas:

• Marketing strategy development and implementation
• Analytical skills and market trend analysis
• Communication and presentation skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes
• Research the company and its products to demonstrate your understanding of the business

ATS Keywords: Marketing strategy, market analysis, advertising, sales support, brand management, campaign management, graphic design, communication, proactivity, leadership, autonomy, decision-making, event planning, reporting, trend analysis, digital media

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing candidates' marketing skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Graphic design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Marketing analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Sustainability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong commitment to quality and sustainability?

ASSUMPTION: Cultural fit is important for success in this role, with a focus on collaboration, proactivity, and a commitment to quality and sustainability.

⚠️ Potential Challenges

• Managing multiple advertising agencies and projects simultaneously
• Keeping up with market trends and competitor analysis
• Adapting to changes in the construction industry and market demands
• Working flexible hours to meet project deadlines

ASSUMPTION: The role presents challenges related to project management, market analysis, and adaptability to change.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position in other industries
• However, it is unique in its focus on the construction industry and cement production
• Career progression may involve moving into a more senior marketing role within the company or exploring opportunities in related industries

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the construction industry and cement production makes it unique.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new cement product
• Analyzing market trends and competitor activities to inform marketing strategy
• Creating and presenting a marketing report to the management team, outlining recommendations for improving market share

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the company's overall business strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: These interview questions help candidates assess the role's fit with their career goals and understand the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes
• Research the company and its products to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.