Encargado de Marketing Digital

📌 Core Information

🔹 Job Title: Encargado de Marketing Digital

🔹 Company: Agencia SEO Madrid

🔹 Location: Madrid, Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and maintaining the company's online presence, including the website and social media platforms.
• Developing and executing digital marketing strategies to increase traffic and conversion rates.
• Creating engaging content for social media and the company blog.
• Analyzing metrics and KPIs to evaluate campaign performance and make data-driven optimizations.
• Communicating actively with clients through digital channels to provide assistance and maintain relationships.

ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience with relevant tools and platforms. The ideal candidate will be comfortable working remotely and managing their time effectively.

📋 Key Responsibilities

✅ Manage and maintain the company's online presence, including the website and social media platforms (Instagram and LinkedIn).

✅ Develop and execute digital marketing strategies to increase traffic and conversion rates on the company website.

✅ Create engaging content for social media and the company blog that highlights services and generates audience engagement.

✅ Analyze metrics and KPIs to evaluate campaign performance and make data-driven optimizations.

✅ Communicate actively with clients through digital channels to provide assistance and maintain relationships.

ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on data-driven decision making and effective communication.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or certifications would be an asset.

Experience: 0-2 years of experience in digital marketing or a related field.

Required Skills:

• Basic knowledge of tools and platforms such as CMS (WordPress), Google Analytics, and social media management tools.
• Excellent communication skills in Spanish, with the ability to interact effectively with clients through digital channels.
• Autonomy and ability to work remotely, managing time and projects efficiently.

Preferred Skills:

• Experience with SEO and SEM strategies.
• Familiarity with content management systems and HTML/CSS.

ASSUMPTION: While specific industry experience is not required, a strong foundation in digital marketing principles and relevant tools is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €1,600 - €2,400 per month (Based on experience and skills)

Benefits:

• Opportunity to be part of a dynamic team in a growing agency.
• 100% remote work with flexible hours.
• Competitive salary based on experience and skills.
• Professional development opportunities.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range is based on industry standards for entry to mid-level digital marketing roles in Madrid, Spain. Final compensation will be determined based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Agencia SEO Madrid is a leading digital marketing agency specializing in SEO, web design, and online marketing services. They operate in a competitive market with a focus on delivering results-driven campaigns for their clients.

Company Size: With 11-50 employees, Agencia SEO Madrid offers a mid-sized company environment where applicants can have a significant impact on the team's success.

Founded: The company was founded in 2012 and has since grown to become a recognized player in the Madrid digital marketing scene.

Company Description:

• Agencia SEO Madrid offers professional services in SEO, web design, and online marketing with a focus on delivering results.
• The company aims to provide total guarantee for their clients' online presence and visibility.
• They specialize in designing and developing websites optimized for SEO using WordPress and HTML5/CSS3.

Company Specialties:

• SEO and web positioning services.
• Web design and development using WordPress and HTML5/CSS3.
• Online marketing and SEM campaigns through Google Adwords.
• E-commerce solutions using Prestashop.

Company Website: agenciaseomadrid.tech

ASSUMPTION: Agencia SEO Madrid's focus on results-driven campaigns and commitment to client satisfaction make it an attractive option for digital marketing professionals looking to grow their careers in a dynamic environment.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level digital marketing professionals looking to gain experience in a fast-paced agency environment.

Reporting Structure: The Encargado de Marketing Digital will report directly to the agency's management team and work collaboratively with other departments to ensure consistent branding and messaging across all online channels.

Work Arrangement: This is a 100% remote position, with flexible hours and the expectation of regular communication with the team and clients.

Growth Opportunities:

• Progression to senior marketing roles within the agency, as the company continues to grow and expand its services.
• Potential to specialize in specific areas of digital marketing, such as SEO, PPC, or social media management.
• Opportunities to work on diverse projects for a range of clients, allowing for continuous learning and skill development.

ASSUMPTION: Agencia SEO Madrid's commitment to professional development and growth opportunities makes it an attractive choice for digital marketing professionals seeking to advance their careers in a supportive and dynamic environment.

🌍 Location & Work Environment

Office Type: 100% remote work, with no physical office required.

Office Location(s): Madrid, Spain (Remote)

Geographic Context:

• Madrid is the capital and largest city of Spain, with a vibrant digital marketing industry and a strong demand for skilled professionals.
• The remote work arrangement allows for greater flexibility and work-life balance, as well as the opportunity to work from anywhere with a stable internet connection.
• The company's focus on results-driven campaigns and client satisfaction creates a dynamic and fast-paced work environment.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a better work-life balance and the ability to manage personal commitments more effectively.

ASSUMPTION: The remote work arrangement and flexible scheduling offered by Agencia SEO Madrid can be particularly appealing to digital marketing professionals with family commitments, those living in areas with a high cost of living, or those simply seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• The first phase of the interview is a telephone call to assess cultural fit and knowledge of the company's services.
• Successful candidates will be invited to a follow-up interview to discuss their qualifications and experience in more detail.
• Finalists may be asked to complete a project or task to demonstrate their skills and abilities.

Key Assessment Areas:

• Digital marketing knowledge and skills.
• Creativity and ability to generate engaging content.
• Communication skills and ability to interact with clients effectively.
• Autonomy and ability to work remotely, managing time and projects efficiently.

Application Tips:

• Customize your resume and cover letter to highlight your relevant skills and experience for this specific role.
• Demonstrate your familiarity with the company's services and understanding of their target audience.
• Showcase your creativity and ability to generate engaging content through relevant examples or a portfolio.
• Follow up on your application after one week if you haven't heard back, expressing your continued interest in the position.

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Google Analytics, CMS, Communication Skills, Creativity, Remote Work, SEO, SEM, HTML, CSS, WordPress

ASSUMPTION: Agencia SEO Madrid's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote work environment. Successful applicants will demonstrate a strong understanding of digital marketing principles and a passion for creating engaging content that drives results.

🛠️ Tools & Technologies

• CMS (WordPress)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., SEMrush, Google Ads)
• HTML and CSS for basic website management and content creation

ASSUMPTION: While specific tools and technologies may vary depending on the candidate's experience and the company's evolving needs, a strong foundation in digital marketing principles and relevant tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Results-driven approach to digital marketing campaigns.
• Commitment to client satisfaction and delivering tangible results.
• Dynamic and collaborative work environment, with a focus on continuous learning and growth.

Work Style:

• Autonomous and self-motivated, with the ability to manage time and projects effectively in a remote work environment.
• Strong communication skills and the ability to interact with clients effectively through digital channels.
• Creative and analytical mindset, with a focus on data-driven decision making and continuous improvement.

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing principles and hands-on experience with relevant tools and platforms?
• Are you comfortable working remotely and managing your time effectively in a dynamic and fast-paced environment?
• Do you have excellent communication skills in Spanish and the ability to interact with clients effectively through digital channels?

ASSUMPTION: Agencia SEO Madrid's focus on results-driven campaigns and commitment to client satisfaction create a dynamic and fast-paced work environment that requires candidates with strong digital marketing skills, a creative and analytical mindset, and excellent communication skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment may require strong time management and organizational skills.
• The dynamic and fast-paced nature of the digital marketing industry may necessitate continuous learning and adaptation to new tools and trends.
• Working with clients remotely may present unique communication challenges that require creative problem-solving and effective conflict resolution.
• The competitive nature of the digital marketing industry may require ongoing efforts to stay up-to-date with the latest trends and best practices.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and fast-paced industry.

📈 Similar Roles Comparison

• Compared to in-house marketing roles, this position offers the opportunity to work with a diverse range of clients and projects, allowing for continuous learning and skill development.
• In contrast to agency roles focused on specific services (e.g., SEO or PPC), this role offers a broader scope of digital marketing responsibilities, providing a well-rounded skill set and experience.
• Career progression in this role may involve specializing in specific areas of digital marketing or moving into management positions within the agency.

ASSUMPTION: Agencia SEO Madrid's focus on results-driven campaigns and commitment to client satisfaction create a unique opportunity for digital marketing professionals seeking to gain experience in a dynamic and fast-paced agency environment.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement for a new product launch.
• Creating and optimizing content for a company blog to improve organic search rankings and drive targeted traffic to the website.
• Managing a PPC campaign to generate leads and conversions for a B2B service, with a focus on maximizing ROI and optimizing ad spend.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Encargado de Marketing Digital role at Agencia SEO Madrid. Successful candidates will demonstrate a strong understanding of digital marketing principles and the ability to apply them to real-world scenarios.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and communication process for managing client projects in a remote work environment?
• How does the agency support the professional development and growth of its employees, particularly in the area of digital marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?
• How does the agency approach collaboration and knowledge-sharing between team members, and what tools or platforms are used to facilitate this process?
• What are the most challenging aspects of working in a remote environment for this role, and how can I best prepare to overcome these obstacles?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities associated with the Encargado de Marketing Digital role at Agencia SEO Madrid. Successful candidates will use these questions to demonstrate their curiosity, initiative, and commitment to the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Careers page on the Agencia SEO Madrid website.
• Customize your resume and cover letter to highlight your relevant skills and experience for this specific role, demonstrating your familiarity with the company's services and understanding of their target audience.
• Prepare a portfolio or examples of your work that showcase your creativity and ability to generate engaging content.
• Follow up on your application after one week if you haven't heard back, expressing your continued interest in the position and inquiring about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.