End Market Marketing & Content Lead

📌 Core Information

🔹 Job Title: End Market Marketing & Content Lead

🔹 Company: GlobalFoundries

🔹 Location: Austin, Texas, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (6+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies aligned with targeted end markets
• Creating engaging content, including blogs, social media promotions, case studies, and infographics
• Collaborating with cross-functional teams to ensure content supports business objectives and product messaging
• Monitoring content performance and optimizing strategies as needed
• Working with technical PR and marketing teams to co-develop market-facing content assets

ASSUMPTION: This role requires a strong blend of technical understanding and creative storytelling to build engaging content that showcases the company's expertise and drives customer engagement.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy that is aligned to specific end markets, highlighting the company’s expertise, educating customers, and driving traffic to the website.

✅ Produce a wide range of content, including blog posts, social media promotions, case studies, explainer videos, and infographics tailored to both technical and non-technical audiences.

✅ Collaborate closely with product lines, marketing, and technical PR teams to ensure content supports campaign priorities and consistency with product messaging and business objectives.

✅ Partner with global communications teams to ensure content and messaging are localized and promoted where appropriate.

✅ Create content that effectively positions the company as a thought leader in the industry while driving customer engagement and end market insight.

✅ Translate technical product features into market-aligned messaging and narratives that demonstrate use cases and industry relevance.

✅ Create compelling thought leadership content focused on market trends and highlights customer wins and the company’s technology differentiators.

✅ Draft compelling blog posts that demonstrate the company's thought leadership in its industry, focusing on both high-level concepts and technical details.

✅ Work closely with technical PR and marketing teams to co-develop market-facing content assets, including customer testimonials, case studies, and co-branded collateral.

✅ Collaborate with end market, technical PR, and marketing teams to ensure content aligns with key product launches, campaigns, and business goals.

✅ Partner with executives and end market subject matter experts (SMEs) to develop thought leadership content, such as bylines, op-eds, and blogs that support the company's product messaging and strategic objectives.

✅ Coordinate with technical PR and communications to ensure consistent messaging across earned and owned channels.

✅ Monitor content performance across digital channels, including social media, corporate website, engagement metrics, and content ROI.

✅ Report on content metrics to key stakeholders and adjust strategies as needed to optimize engagement.

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, journalism, marketing, technical writing, or a related field.

Experience: 6+ years of experience in content and technical writing, ideally in a technical or B2B environment.

Required Skills:

• Proven experience creating technical content, including blogs, product documentation, and white papers, for highly complex products or industries.
• Strong understanding of SEO and content marketing best practices, with the ability to optimize content for both technical accuracy and user engagement.
• Exceptional writing, editing, and storytelling skills with the ability to communicate complex technical concepts to a variety of audiences, including both technical and non-technical stakeholders.
• Experience working with product teams, engineers, and senior leadership to develop and refine technical messaging and content.
• Familiarity with content management systems (e.g., WordPress) and digital marketing tools (e.g., Google Analytics, HubSpot).
• Familiarity with technical industries, such as technology, semiconductor, software, or engineering, is preferred.

Preferred Skills:

• Experience working with product marketing teams to align technical messaging with product launch strategies.
• Knowledge of industry trends and emerging technologies in the technical sector.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.

ASSUMPTION: While a background in a technical or B2B environment is preferred, candidates with strong writing skills and a willingness to learn about technical industries may also be considered.

💰 Compensation & Benefits

Salary Range: $83,100.00 - $147,800.00 per year

Benefits:

• Competitive benefits package (details not provided)

Working Hours: Full-time position with some travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The exact salary will be determined based on qualifications, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: GlobalFoundries operates in the semiconductor manufacturing industry, which is a critical component of the global technology ecosystem. The semiconductor industry is characterized by rapid innovation and intense competition.

Company Size: GlobalFoundries is a large company with over 10,000 employees worldwide. This size allows for diverse career opportunities and extensive resources for professional development.

Founded: GlobalFoundries was founded in 2009 and has since grown to become one of the world’s leading semiconductor manufacturers.

Company Description:

• GlobalFoundries is a leading full-service semiconductor foundry providing a unique combination of design, development, and fabrication services to some of the world’s most inspired technology companies.
• The company offers a global manufacturing footprint spanning three continents, making possible the technologies and systems that transform industries and give customers the power to shape their markets.
• GlobalFoundries is committed to equal opportunity in the workplace and believes that cultural diversity within the company enhances its business potential.

Company Specialties:

• Semiconductor manufacturing
• Design enablement
• Advanced node technology
• Analog RF and high voltage
• Embedded memories
• Electronic Design Automation (EDA) tools
• ASICs

Company Website: gf.com

ASSUMPTION: GlobalFoundries' focus on semiconductor manufacturing requires a strong technical understanding, making this role an excellent fit for candidates with a background in a technical or B2B environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience in content and technical writing, as well as a strong understanding of SEO and content marketing best practices.

Reporting Structure: The End Market Marketing & Content Lead will report directly to the Director of Marketing Communications and work closely with various teams, including end market teams, marketing, and technical PR.

Work Arrangement: This is an on-site position with some travel required. The work arrangement allows for collaboration with various teams and ensures that the content created is aligned with the company's targeted end markets.

Growth Opportunities:

• As GlobalFoundries continues to grow, there may be opportunities for the End Market Marketing & Content Lead to take on more responsibilities or move into a management role.
• The company's focus on innovation and rapid growth provides ample opportunities for professional development and career advancement.

ASSUMPTION: The growth opportunities in this role are closely tied to the company's success in the semiconductor manufacturing industry and its ability to expand its customer base and market share.

🌍 Location & Work Environment

Office Type: GlobalFoundries' office in Austin, Texas, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 5113 Southwest Pkwy, Austin, Texas 78735, USA

Geographic Context:

• Austin, Texas, is a vibrant, growing city with a strong tech industry and a high quality of life.
• The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
• GlobalFoundries' office is located in a convenient, easily accessible area with ample parking and nearby amenities.

Work Schedule: Full-time position with some travel required

ASSUMPTION: The work environment at GlobalFoundries is collaborative and innovative, with a strong focus on driving results through effective communication and cross-functional teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing communications team
• Final interview with the director of marketing communications

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO and content marketing best practices
• Ability to work collaboratively with cross-functional teams
• Knowledge of the semiconductor industry and technical writing experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your technical writing experience and how you've optimized content for SEO.
• Demonstrate your understanding of the semiconductor industry and how your background makes you a strong fit for this role.

ATS Keywords: Content strategy, technical writing, SEO, digital marketing, storytelling, collaboration, project management, content creation, messaging, performance tracking, thought leadership, market trends

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in technical writing and content marketing.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Digital marketing tools (e.g., Google Analytics, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Industry-specific tools and software (e.g., semiconductor design tools, EDA tools)

ASSUMPTION: The tools and technologies required for this role are primarily digital marketing and project management tools, with some industry-specific software and tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Collaborative
• Innovative
• Results-driven
• Fast-paced
• Dynamic

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative work environment?
• Are you comfortable working with cross-functional teams to develop and execute content strategies?
• Do you have a strong understanding of SEO and content marketing best practices?
• Are you able to communicate complex technical concepts to a variety of audiences, including both technical and non-technical stakeholders?

ASSUMPTION: GlobalFoundries values candidates who are innovative, collaborative, and results-driven, with a strong understanding of the semiconductor industry and technical writing experience.

⚠️ Potential Challenges

• The role requires a strong understanding of the semiconductor industry and technical writing experience, which may be challenging for candidates from non-technical backgrounds.
• The role involves working with various teams and managing multiple projects and deadlines simultaneously, which may be challenging for candidates who struggle with organization and time management.
• The role requires some travel, which may be challenging for candidates who prefer a fully remote or on-site work arrangement.
• The role is based in Austin, Texas, which may be challenging for candidates who prefer to live in a different geographic location.

ASSUMPTION: The potential challenges in this role are primarily related to the technical nature of the content and the collaborative, fast-paced work environment, which may be challenging for candidates who prefer a more structured or independent work setting.

📈 Similar Roles Comparison

• This role is unique in its focus on end market marketing and content creation for a semiconductor manufacturing company.
• Similar roles in other industries may include content marketing manager, technical writer, or SEO specialist, but the focus on semiconductor manufacturing and end market marketing is unique to this role.
• Career paths in this role may include moving into a management role within marketing communications or transitioning into a more specialized role within the semiconductor industry.

ASSUMPTION: The unique nature of this role makes it difficult to compare directly to other roles in the industry, but candidates with relevant experience in technical writing and content marketing may find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing a comprehensive content strategy for a new end market, including blog posts, social media promotions, case studies, and infographics
• Creating a thought leadership piece on the latest trends in semiconductor manufacturing and how GlobalFoundries is at the forefront of the industry
• Partnering with the technical PR team to co-develop a customer testimonial video showcasing the company's expertise in a specific end market

ASSUMPTION: The sample projects in this role are designed to highlight the candidate's ability to create engaging content, collaborate with cross-functional teams, and demonstrate a strong understanding of the semiconductor industry and technical writing.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar for this role and how it aligns with product launches and campaigns?
• How does the End Market Marketing & Content Lead collaborate with the end market teams to ensure content supports business objectives and product messaging?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GlobalFoundries support the professional development and career growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the collaborative nature of the work, the alignment of content with business objectives and product messaging, and the opportunities for professional development and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your technical writing experience and understanding of SEO and content marketing best practices.
• Prepare examples of your technical writing experience and how you've optimized content for SEO.
• Demonstrate your understanding of the semiconductor industry and how your background makes you a strong fit for this role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.