Engagement Marketing Manager

📌 Core Information 🔹 Job Title: Engagement Marketing Manager 🔹 Company: ISACA 🔹 Location: Remote (United States) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 3, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies to drive revenue growth and increase customer lifetime value - Managing ISACA's social media presence and creating engaging content - Collaborating with cross-functional stakeholders to create personalized, data-driven campaigns - Leveraging data analytics and customer insights to inform marketing strategies - Building relationships with members, volunteers, and influencers to create engaging content ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and social media management. The ideal candidate will have experience in engagement or product marketing and be comfortable working in a dynamic, cross-functional environment. 📋 Key Responsibilities ✅ Manage ISACA's social media presence, creating and posting engaging content, monitoring platforms, tracking analytics, and providing competitive insights ✅ Collaborate with cross-functional stakeholders to develop and execute marketing strategies that align with business objectives and drive incremental revenue ✅ Leverage data analytics, customer insights, social media metrics, and purchase behavior to create personalized experiences and measure key performance metrics ✅ Work with members, volunteers, and influencers to develop content for social media and members-only communications to build engagement and loyalty ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be a self-starter with a positive attitude and the ability to work independently in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing, communications, business, or a related field from an accredited university Experience: - 5+ years of experience in engagement, product, or solutions marketing, resulting in quantifiable growth - Message development in a content or knowledge-based marketing environment - Hands-on experience with CRM platforms (Salesforce preferred) and social media platforms - Strong, proven computer skills; Microsoft Office Suite Required Skills: - Proven experience building product marketing strategies and campaigns to drive growth - Strong written and verbal communication skills - Experience in managing social media presence and reporting metrics (LinkedIn, Facebook, Instagram) - Experience with analytical tools and ability to dive deep into metrics and reporting - Highly strategic, consultative player who can plan, execute, and optimize - Proven track record managing multiple priorities with cross-functional teams - Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously with on-time delivery - Conceptual thinker that takes initiative and seeks possible solutions - Proven ability to work independently in a fast-paced environment, handling multiple projects, tasks, and deadlines - Positive, professional, and accommodating attitude - Assess and make sound evaluations and judgments - Cultural sensitivity/awareness - Proven ability to interact with all levels of staff, members, board, and committee members - High level of integrity in dealing with confidential and sensitive information 💰 Compensation & Benefits Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $90,000 - $120,000 per year. This is an estimate and the actual salary may vary based on the company's compensation structure. Benefits: - Competitive benefits package (details not specified) - Domestic travel up to 5% may be required Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience. The actual salary may vary based on the company's compensation structure and the candidate's qualifications. 📌 Applicant Insights 🔍 Company Context Industry: ISACA is a global professional association focused on IT governance, cybersecurity, and risk management. It serves over 185,000 members in more than 190 countries. Company Size: ISACA has a global presence with nearly 230 chapters worldwide, indicating a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse projects. Founded: ISACA was founded in 1969, providing a rich history and established reputation in the industry. Company Description: - ISACA champions the global workforce advancing trust in technology - Offers resources tailored to every stage of members' careers, helping them thrive in a rapidly changing digital landscape - Drives trusted innovation and ensures a more secure digital world through the ISACA Foundation, which expands IT and education career pathways Company Specialties: - IT governance - Cybersecurity - Risk management - Data privacy - Emerging tech Company Website: www.isaca.org ASSUMPTION: Working at ISACA offers opportunities to engage with a global community of IT professionals, collaborate on innovative projects, and contribute to the organization's mission of advancing trust in technology. 📊 Role Analysis Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in marketing, particularly in engagement and product marketing. Reporting Structure: The Engagement Marketing Manager will report directly to the Vice President of Marketing and collaborate with various cross-functional stakeholders, including product management, membership, sales, and customer success. Work Arrangement: This role is remote, allowing for flexibility and work-life balance. However, domestic travel up to 5% may be required. Growth Opportunities: - Opportunities to work on global marketing campaigns and initiatives - Exposure to diverse projects and stakeholders, fostering professional growth - Potential to advance within the marketing department or explore other areas of the organization ASSUMPTION: This role offers opportunities for professional development and career advancement within a global organization focused on IT governance and cybersecurity. 🌍 Location & Work Environment Office Type: Remote, with the option to work from home or a preferred location. Office Location(s): Remote (United States) Geographic Context: The United States has a diverse and dynamic job market, offering opportunities for career growth and exposure to various industries and projects. Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance. ASSUMPTION: Working remotely offers benefits such as flexibility, cost savings, and the ability to work from a comfortable and convenient environment. However, it also requires strong self-motivation, time management, and communication skills. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. Virtual interview with the hiring manager and/or team members 4. Final interview with the Vice President of Marketing Key Assessment Areas: - Marketing expertise and experience - Data analysis and reporting skills - Social media management and content creation - Cross-functional collaboration and communication skills - Problem-solving and strategic thinking Application Tips: 1. Tailor your resume and cover letter to highlight your marketing experience, particularly in engagement and product marketing 2. Include specific examples of your achievements in marketing campaigns and initiatives 3. Demonstrate your understanding of ISACA's mission and values, and how your skills and experience align with the role's requirements 4. Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement ATS Keywords: Engagement marketing, product marketing, social media management, data analytics, CRM platforms, project management, communication skills, customer journey building, performance analysis, cross-functional collaboration, strategic planning, creative thinking, attention to detail, relationship building, problem-solving ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing expertise, communication skills, and cultural fit with the organization. 🛠️ Tools & Technologies - CRM platform (Salesforce preferred) - Social media platforms (LinkedIn, Facebook, Instagram) - Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Analytical tools (details not specified) ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be easily adapted by candidates with relevant experience. 👔 Cultural Fit Considerations Company Values: - Advancing trust in technology - Empowering the global workforce - Driving trusted innovation - Ensuring a secure digital world Work Style: - Collaborative and cross-functional - Data-driven and analytical - Creative and strategic - Results-oriented and focused on continuous improvement Self-Assessment Questions: 1. How do my personal values align with ISACA's mission and values? 2. Am I comfortable working remotely and managing my time effectively? 3. Can I thrive in a dynamic, cross-functional environment and collaborate with various stakeholders? 4. Do I have the necessary skills and experience to develop and execute marketing strategies that drive revenue growth and increase customer lifetime value? ASSUMPTION: Candidates who are passionate about ISACA's mission, comfortable working remotely, and skilled in marketing, data analysis, and cross-functional collaboration will be well-suited to this role. ⚠️ Potential Challenges 1. Managing multiple priorities and projects simultaneously in a fast-paced environment 2. Working with diverse stakeholders and balancing their competing priorities 3. Keeping up with the latest marketing trends and technologies 4. Maintaining a healthy work-life balance while working remotely ASSUMPTION: The challenges associated with this role are typical for marketing professionals and can be overcome with strong time management, communication, and problem-solving skills. 📈 Similar Roles Comparison 1. Engagement Marketing Manager vs. Product Marketing Manager: Both roles focus on driving revenue growth and customer engagement, but the Engagement Marketing Manager is more focused on lifecycle marketing and persona building, while the Product Marketing Manager is responsible for the go-to-market strategy and positioning of products or services. 2. Engagement Marketing Manager vs. Marketing Manager: The Engagement Marketing Manager is more specialized in customer engagement and retention, while the Marketing Manager has a broader scope, overseeing all marketing activities and campaigns. 3. Engagement Marketing Manager vs. Digital Marketing Manager: Both roles focus on driving customer engagement and revenue growth, but the Engagement Marketing Manager is more focused on lifecycle marketing and persona building, while the Digital Marketing Manager is responsible for the online presence and digital marketing channels. ASSUMPTION: The specific responsibilities and focus areas of the Engagement Marketing Manager may vary depending on the organization and its marketing strategy. 📝 Sample Projects 1. Developing and executing a social media campaign to increase engagement and drive traffic to ISACA's website 2. Collaborating with cross-functional stakeholders to create a customer journey map and implement targeted marketing campaigns to improve customer retention 3. Analyzing customer data to identify trends and opportunities for personalized marketing campaigns 4. Working with members, volunteers, and influencers to create engaging content for social media and members-only communications ASSUMPTION: The sample projects provided are representative of the types of initiatives the Engagement Marketing Manager may work on, but the specific projects will vary depending on the organization's marketing strategy and priorities. ❓ Key Questions to Ask During Interview 1. What are the top priorities for this role in the first 90 days? 2. How does this role fit into the overall marketing strategy and organization? 3. Can you describe the team structure and dynamics? 4. What are the most significant challenges facing the marketing department currently? 5. How does ISACA support the professional development and growth of its employees? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's culture and priorities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://careers-isaca.icims.com/jobs/1503/engagement-marketing-manager/job 2. Tailor your resume and cover letter to highlight your marketing experience, particularly in engagement and product marketing 3. Prepare for the interview by researching ISACA's mission, values, and marketing strategy, and practicing your responses to common interview questions 4. Follow up with the hiring manager or HR department after the interview to express your appreciation and reiterate your interest in the role 5. If you are offered the position, carefully review the offer letter and benefits package before accepting ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.