English Content Specialist

📌 Core Information

🔹 Job Title: English Content Specialist

🔹 Company: Ferryscanner

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Travel Arrangements

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and persuasive content in English for various platforms
• Researching ferry destinations and travel topics to generate unique content
• Collaborating with the marketing team and other departments to develop content strategies
• Optimizing content for search engines (SEO) to drive organic traffic
• Designing marketing materials using tools like Canva or Adobe Creative Suite

ASSUMPTION: This role requires a strong command of the English language and a passion for storytelling. Familiarity with the travel industry and SEO best practices is beneficial.

📋 Key Responsibilities

✅ Create engaging and persuasive copy in English for Ferryscanner's website, blog, newsletters, social media, and other marketing channels

✅ Research ferry destinations, routes, and related travel topics to generate unique and relevant content

✅ Collaborate with the marketing team to develop content strategies that align with our brand voice and objectives

✅ Write clear and concise product descriptions, landing page copy, and promotional materials

✅ Optimize content for search engines (SEO) to drive organic traffic and improve search rankings

✅ Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines

✅ Coordinate projects with content creators and influencers to produce unique and engaging content

✅ Utilize video editing tools to create engaging content for social media channels

✅ Design marketing materials using tools like Canva, Adobe Creative Suite, or similar platforms to support content efforts across channels

✅ Stay updated on industry trends, travel news, and ferry-related developments to provide up-to-date and valuable information to our audience

ASSUMPTION: This role requires strong writing, editing, and research skills. Familiarity with content management systems, SEO principles, and design tools is essential.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Journalism, or a related field (or equivalent experience)

Experience: 3 years of proven experience as a copywriter, content creator, or similar role, preferably in the travel or hospitality industry

Required Skills:

• Native English speaker (Greek is an important plus)
• Excellent writing and editing skills
• Strong understanding of SEO principles and best practices
• Familiarity with content management systems (CMS), for example WordPress
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• Keen eye for detail and exceptional proofreading and editing abilities
• Creativity and strong research skills
• Collaborative spirit
• Excellent time-management and organizational skills

Preferred Skills:

• Familiarity with Canva, Adobe Creative Suite, or similar platforms
• Video editing experience
• Graphic design skills

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their ability to craft compelling content and a passion for the travel industry.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Based on experience and industry standards for content specialists in Athens)

Benefits:

• Attractive remuneration package
• Work in an international and dynamic atmosphere among young and smart people
• Huge learning experience in using best practices and innovative, cutting-edge technologies
• Hybrid work model
• Extra annual leave days
• Private life and health insurance

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for content specialists in Athens, Greece. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. Ferryscanner specializes in online search and booking engines for affordable ferry tickets to exciting destinations worldwide.

Company Size: Small (11-50 employees). This means a close-knit team and the opportunity to make a significant impact on the company's growth and success.

Founded: 2018. Ferryscanner has been simplifying the ferry booking process for over seven years, offering tickets for more than 300 destinations in 25 countries.

Company Description:

• Ferryscanner is an online search and booking engine for affordable ferry tickets to amazing destinations worldwide.
• The company is dedicated to enhancing its product and providing higher quality services, with a focus on customer obsession and constant improvement.
• Located in downtown Athens, Ferryscanner offers a fun, creative, and exciting work environment with a team of experienced and passionate travel professionals.

Company Specialties:

• Ferry Tickets
• Ferry Travel
• Travel Agency
• Ecommerce
• Travel Industry
• Online Ticketing
• Customer Service
• Search Engine
• and Booking Engine

Company Website: https://www.ferryscanner.com/

ASSUMPTION: Ferryscanner's focus on customer obsession, constant improvement, and a dynamic work environment makes it an attractive option for driven and passionate candidates.

📊 Role Analysis

Career Level: Intermediate. This role offers an opportunity to grow and develop skills in content creation, SEO, and marketing within the travel industry.

Reporting Structure: The English Content Specialist will report directly to the Marketing Manager and collaborate with various departments, including Product Development and Customer Success.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, with the option to work on-site or remotely.

Growth Opportunities:

• Expanding skills in SEO, content strategy, and marketing
• Potential career progression to Senior Content Specialist or Marketing Manager roles
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential for candidates looking to develop their skills in content creation, marketing, and the travel industry.

🌍 Location & Work Environment

Office Type: Urban, downtown location in Athens, Greece

Office Location(s): Miltiadou 7, Athens, Attiki 10560, GR

Geographic Context:

• Athens offers a vibrant cultural scene, rich history, and a Mediterranean climate
• The office is located in the heart of the city, with easy access to public transportation and amenities
• Greece is a popular tourist destination, with numerous ferry routes connecting the mainland to its islands

Work Schedule: Flexible hours, with the option to work remotely

ASSUMPTION: The urban, downtown location in Athens offers a dynamic work environment, with easy access to cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and understanding
• Creativity and research skills
• Collaboration and communication abilities
• Cultural fit with Ferryscanner's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous work, demonstrating your ability to craft compelling content
• Prepare for interview questions related to your writing process, SEO strategies, and content marketing
• Research Ferryscanner's company culture and values to showcase your alignment with their mission and goals

ATS Keywords: Content Creation, Copywriting, Editing, SEO, Travel Industry, Marketing, Collaboration, Time Management, Organization, Creativity, Attention to Detail, Social Media, Video Editing, Graphic Design, CMS Familiarity, Communication

ASSUMPTION: Ferryscanner's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for their team and company values.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress
• SEO tools like Google Search Console, SEMrush, or Ahrefs
• Design tools like Canva or Adobe Creative Suite
• Video editing tools like iMovie, Adobe Premiere Pro, or Final Cut Pro
• Project management tools like Asana, Trello, or Jira

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required. Ferryscanner may provide training and support for candidates to develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Ownership: We take responsibility for ourselves and our work
• Trust & Respect: We are honest and sincere
• Constant Improvement: We challenge and enhance ourselves by continuously learning
• Customer Obsessed: We always try to exceed the customer's expectations
• Being Bold: We think big, take risks, and grow from our mistakes

Work Style:

• Dynamic and international atmosphere
• Collaborative and supportive team environment
• Focus on learning, growth, and innovation
• Flexible work arrangements, including hybrid and remote options

Self-Assessment Questions:

• Do you take ownership of your work and responsibilities?
• Are you honest, sincere, and respectful in your interactions with others?
• Are you committed to continuous learning and improvement?
• Do you prioritize customer satisfaction and strive to exceed expectations?
• Are you comfortable taking risks, learning from mistakes, and growing as a professional?

ASSUMPTION: Ferryscanner values candidates who align with their core values and work style, as this fosters a positive and productive work environment.

⚠️ Potential Challenges

• Meeting tight deadlines for content creation and publication
• Managing multiple projects simultaneously and prioritizing tasks effectively
• Adapting to a dynamic and fast-paced work environment
• Keeping up with industry trends, travel news, and ferry-related developments
• Collaborating effectively with remote team members and stakeholders

ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Unlike traditional travel agencies, Ferryscanner specializes in online search and booking engines for ferry tickets, offering a unique focus within the travel industry
• This role offers a blend of content creation, SEO, and marketing responsibilities, providing a well-rounded skillset for career growth and development
• Career progression opportunities may include roles such as Senior Content Specialist, Marketing Manager, or other leadership positions within the company

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the travel industry, making it an attractive option for candidates seeking a diverse and dynamic work environment.

📝 Sample Projects

• Creating a series of blog posts highlighting popular ferry destinations and their attractions
• Developing a social media campaign to promote ferry travel as an eco-friendly and adventurous alternative to flying
• Designing marketing materials for an upcoming ferry travel event or promotion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the English Content Specialist role at Ferryscanner.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities and priorities for this role?
• How does the English Content Specialist collaborate with other departments, such as Product Development and Customer Success?
• What are the most important qualities and skills for success in this role, according to the team?
• How does Ferryscanner support the growth and development of its employees?
• What are the biggest challenges facing the company, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, work environment, and growth opportunities, as well as the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, demonstrating your ability to craft compelling content
• Prepare for interview questions related to your writing process, SEO strategies, and content marketing
• Research Ferryscanner's company culture and values to showcase your alignment with their mission and goals
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.