Enrollment Management Communications Manager

📌 Core Information

🔹 Job Title: Enrollment Management Communications Manager

🔹 Company: Texas A&M University System

🔹 Location: Kingsville, Texas, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development of a comprehensive multi-channel communications plan
• Overseeing project management and production calendars
• Collaborating with multiple departments for creating integrated communications
• Managing customer relationship management (CRM) processes efficiently

ASSUMPTION: The role requires proficiency in managing communications from the initial inquiry stage through to enrollment, necessitating strong project management and digital communication skills.

📋 Key Responsibilities

✅ Develops and manages communications plans for prospective students and families.

✅ Oversees campaign execution and daily communications operations.

✅ Coordinates with MarComm to produce print and digital media.

✅ Manages CRM processes for email campaigns and data tracking.

✅ Ensures compliance with applicable laws and regulations.

✅ Represents Enrollment Management in committees and meetings.

ASSUMPTION: The managerial role includes direct interaction with cross-functional teams to maximize communication effectiveness.

🎯 Required Qualifications

Education: Bachelor’s degree in an applicable field or equivalent experience.

Experience: Minimum of seven years in a related field.

Required Skills:

• Excellent verbal and written communication
• Strong project management and organizational skills
• Ability to interpret policies and communicate effectively

Preferred Skills:

• Advanced skills in data analysis and CRM management
• Experience in policy development

ASSUMPTION: Skills are assumed to include expertise in marketing communications tools and data-driven decision making.

💰 Compensation & Benefits

Salary Range: Commensurate with experience

Benefits:

• Comprehensive healthcare package
• Retirement savings plans
• Professional development opportunities

Working Hours: 40 hours per week

ASSUMPTION: Benefits typical of academic institutions are proceeded, including health and retirement plans.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management

Company Size: 501-1,000 employees

Founded: 1876

Company Description:

• A public historically black land-grant university
• Second oldest institution of higher learning in Texas
• Located in Prairie View, Texas

Company Specialties: Not Specified

Company Website: http://pvam.edu

ASSUMPTION: The rich history of the university provides a dynamic environment with a focus on diversity and inclusion.

📊 Role Analysis

Career Level: Mid to Senior management role

Reporting Structure: Reports to the Leadership Team for Enrollment Management

Work Arrangement: Primarily on-site to facilitate collaboration

Growth Opportunities:

• Leadership development in educational communications
• Opportunities for policy process improvements
• Advancement in strategic planning roles

ASSUMPTION: The role offers significant exposure to leadership and strategic communication planning.

🌍 Location & Work Environment

Office Type: On-site office within the university campus

Office Location(s): Kingsville, Texas

Geographic Context:

• Located in the region known for its cultural diversity
• Proximity to significant Texan academic resources
• Emphasis on community collaboration and engagement

Work Schedule: Standard weekday work hours with potential for additional hours as required

ASSUMPTION: Being on-site encourages collaboration and engagement with university stakeholders.

💼 Interview & Application Insights

Typical Process:

• Submission of online application and resume
• Initial screening by HR team
• Interview with departmental heads

Key Assessment Areas:

• Communication skills assessment
• Project management capabilities
• Strategic planning proficiency

Application Tips:

• Highlight relevant CRM management experience
• Showcase examples of project management
• Prepare for questions on strategic communications

ATS Keywords: Enrollment, CRM management, Communication, Strategic planning, Higher education

ASSUMPTION: The application process will focus heavily on communication skills and experience in educational contexts.

🛠️ Tools & Technologies

• CRM platforms
• Project management software
• Digital communication tools

ASSUMPTION: Utilization of modern CRM tools is expected for efficient communication management.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Emphasis on educational excellence
• Promotion of collaborative practices

Work Style:

• Collaborative team environments
• Strong focus on innovation and process improvement
• Leadership in strategic initiatives

Self-Assessment Questions:

• Do you have experience managing multi-channel communications?
• Can you effectively collaborate with diverse stakeholders?
• Are you adept at using CRM tools for educational purposes?

ASSUMPTION: The cultural fit prioritizes innovation and effective communication within educational frameworks.

⚠️ Potential Challenges

• Navigating complex university processes
• Balancing multiple stakeholder interests
• Adapting to rapidly changing communication technologies
• Ensuring compliance with various regulations

ASSUMPTION: Challenges will often relate to the dynamic and regulatory nature of the educational environment.

📈 Similar Roles Comparison

• Communications Director in higher education
• Marketing Manager with a focus on enrollment
• CRM Specialist within educational institutions

ASSUMPTION: Similar roles demand strong cross-functional collaboration and strategic organizational skills.

📝 Sample Projects

• Development of a university-wide recruitment communications campaign
• Implementation of a new digital CRM strategy
• Redesign of student engagement web portals

ASSUMPTION: Projects are linked closely to strategic enrollment management and digital communication enhancements.

❓ Key Questions to Ask During Interview

• What are the core priorities for the communications team?
• How does the department measure success in communication efforts?
• What are the current challenges faced in enrollment communications?
• How does the role integrate with the overall strategic goals of the university?
• What professional development opportunities are available?

ASSUMPTION: Questions are crafted to gather insights into strategic goals and professional development within the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Texas A&M University System's career portal
• Ensure your resume emphasizes relevant experience and skills
• Prepare a cover letter detailing your strategic communication experience
• Include references that can speak to your communication effectiveness
• Be ready for initial interviews focusing on communication and leadership skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.