Enterprise Marketing - India

📌 Core Information

🔹 Job Title: Enterprise Marketing - India

🔹 Company: ElevenLabs

🔹 Location: Bangalore, India (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK (Preferred in Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving growth strategy in India
• Collaborating with India GM to generate leads and nurture pipeline
• Translating global growth efforts for the Indian market
• Running events, producing content, and optimizing nurture sequences
• Working autonomously with high ownership

ASSUMPTION: This role requires a strong understanding of the Indian market and a proven track record in enterprise growth/marketing.

📋 Key Responsibilities

✅ Define and execute growth strategy in India, collaborating with the India GM to drive leads and nurture pipeline

✅ Translate global growth efforts and collateral for the Indian market, including events, webinars, thought leadership content, sales collateral, and partnership opportunities

✅ Work with performance marketing team for retargeting and ABM

✅ Continuously optimize nurture sequences and sales collateral

✅ ASSUMPTION: Additional responsibilities may include market research, competitive analysis, and customer success tasks as needed

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in enterprise growth/marketing, with a strong focus on the Indian market

Required Skills:

• Proven track record in enterprise growth/marketing
• Excellent copywriting and content development skills
• Strong product marketing ability
• Analytical skills with proficiency in Google Sheets and/or SQL
• Ownership, autonomy, and bias to action

Preferred Skills:

• Proficiency in relevant channels (cold email, SEO, managing affiliates, performance marketing)
• Product sense and design skills

ASSUMPTION: Candidates with experience in AI or audio technology industries may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• High-velocity innovation with rapid experimentation and lean autonomous teams
• Truly global team with collaboration across 30+ countries and annual company offsites
• Remote-first work environment with structured asynchronous workflows
• Continuous growth opportunities with collaboration with AI leaders

Working Hours: Full-time (40 hours/week) with flexible hours and a focus on results

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, focusing on AI Audio technology

Company Size: 51-200 employees, offering a dynamic and innovative work environment

Founded: 2022, with rapid growth and expansion since its launch

Company Description:

• Pioneering voice technology with cutting-edge research and products
• Launched in January 2023, reaching over 1 million users globally and partnering with major names
• Backed by leading tech and AI investors, with a Series-C funding at 3.3B valuation

Company Specialties:

• Text to Speech
• Speech to Speech
• AI Dubbing
• Content Localization
• AI Audio Research

Company Website: elevenlabs.io

ASSUMPTION: ElevenLabs is a rapidly growing startup with a strong focus on innovation and global expansion.

📊 Role Analysis

Career Level: Mid-Senior level, with significant ownership and high autonomy

Reporting Structure: Reporting directly to the India GM, with close collaboration with global marketing teams

Work Arrangement: Remote OK, with a preference for candidates based in Bangalore

Growth Opportunities:

• Potential to shape the company's growth strategy in India
• Exposure to global marketing teams and AI leaders
• Opportunities to expand skills and take on new challenges as the company grows

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth in the Indian market.

🌍 Location & Work Environment

Office Type: Remote-first, with global office hubs in London, New York, and Warsaw

Office Location(s): Bangalore, India (Remote OK)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the center of India's tech industry
• Known for its vibrant culture, diverse cuisine, and numerous tech parks
• Offers a mix of traditional and modern amenities, with a cost of living lower than major global cities

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results

ASSUMPTION: Candidates should be comfortable working remotely and have a strong understanding of the Indian market, particularly Bangalore.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the India GM and global marketing team

Key Assessment Areas:

• Marketing strategy and planning
• Copywriting and content development skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your enterprise growth/marketing experience and relevant skills
• Demonstrate your understanding of the Indian market and how you can drive growth in this region
• Showcase your creativity and analytical skills through relevant examples or case studies

ATS Keywords: Enterprise Growth, Marketing, Copywriting, Content Development, Product Marketing, Analytical Skills, Ownership, Autonomy, Bias to Action, India Market, Global Growth

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Google Sheets
• SQL
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity-driven
• Global and inclusive
• High-velocity innovation
• Bias to action

Work Style:

• Remote-first with asynchronous workflows
• High autonomy and accountability
• Collaborative and inclusive team environment

Self-Assessment Questions:

• How do you stay curious and up-to-date with the latest trends in AI Audio technology?
• How have you successfully driven growth in the Indian market in previous roles?
• Can you provide an example of a time when you took initiative and worked autonomously to achieve a significant result?

ASSUMPTION: Candidates should be comfortable working remotely and collaborating with global teams in a dynamic and innovative environment.

⚠️ Potential Challenges

• Rapidly evolving market and technology landscape
• Working with global teams across different time zones
• Managing multiple priorities and projects simultaneously
• Keeping up with the company's rapid growth and expansion

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and adaptable to change.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth in the Indian market for an AI Audio technology company
• Similar roles may include Enterprise Marketing Manager, Growth Marketing Manager, or Regional Marketing Manager, but with a different industry focus
• Career progression may include roles such as Senior Marketing Manager, Director of Marketing, or VP of Marketing, depending on the company's growth and structure

ASSUMPTION: This role offers a unique opportunity to drive growth in a rapidly expanding AI Audio technology company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI Audio product in the Indian market
• Conducting market research and competitive analysis to inform growth strategies
• Creating and optimizing nurture sequences and sales collateral to improve conversion rates

ASSUMPTION: Sample projects may vary depending on the company's growth and priorities at the time of application.

❓ Key Questions to Ask During Interview

• How does ElevenLabs plan to maintain its competitive edge in the rapidly evolving AI Audio technology landscape?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ElevenLabs support the professional development and growth of its employees?
• What are the biggest challenges facing the company's growth in the Indian market, and how can this role address them?
• How does ElevenLabs foster a collaborative and inclusive work environment, particularly in a remote-first setting?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your enterprise growth/marketing experience and relevant skills
• Prepare for the interview by researching ElevenLabs, the AI Audio technology industry, and the Indian market
• Follow up with the hiring manager within a week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.