📌 Core Information
🔹 Job Title: Enterprise Marketing Manager
🔹 Company: Linear
🔹 Location: Remote (North America & Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Shaping Linear's go-to-market narrative for larger organizations
- Leading positioning, messaging, and launch strategy for enterprise-ready features
- Developing customer personas and buyer journeys specific to enterprise use cases
- Enabling sales teams with compelling collateral for value-based selling
- Collaborating with product and engineering teams to launch new capabilities
ASSUMPTION: This role requires a strategic and detail-oriented individual with a strong background in B2B product marketing, ideally in SaaS or developer tools.
📋 Key Responsibilities
✅ Own messaging and positioning for Linear’s enterprise offerings
✅ Develop and refine customer personas and buyer journeys for enterprise use cases
✅ Enable sales and success teams with compelling collateral for value-based selling
✅ Collaborate with product and engineering teams to launch new enterprise features
✅ Launch new capabilities to the market with cohesive and impactful positioning, internal enablement, and external storytelling
✅ Create compelling case studies highlighting enterprise adoption and measurable outcomes
✅ Conduct competitive research and win/loss analysis to inform positioning and GTM strategy
✅ Train internal teams on messaging and positioning for consistency and alignment
✅ Collaborate with marketing and creative teams on campaigns supporting strategic enterprise goals
ASSUMPTION: This role requires strong cross-functional collaboration skills, especially with sales, product, and engineering teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B product marketing, ideally in SaaS or developer tools
Required Skills:
- Proven ability to craft messaging that resonates across different personas and buying stages
- Strong content creation skills – written, visual, and strategic – with a portfolio of polished work
- Excellent cross-functional collaboration skills, especially with sales, product, and engineering
- Deep curiosity about customer needs and motivation, with a builder’s mindset
- Refined aesthetic sensibility and appreciation for Linear’s design-driven brand
Preferred Skills:
- Experience supporting enterprise sales motions, with a strong grasp of enablement, positioning, and technical storytelling
ASSUMPTION: Candidates with experience in enterprise sales or marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for a remote, mid-level marketing role)
Benefits:
- Interesting and challenging work
- Work-life balance
- Competitive salary and equity
- Employee-friendly equity terms (extended exercise)
- Paid lunch and coffee during workdays
- Work remotely, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- 5 weeks of paid vacation
- 4 months of paid parental leave
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a remote, mid-level marketing role. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2019 (Young company with a strong focus on innovation and growth)
Company Description:
- At Linear, we are on a mission to bring magic back to software
- We empower product teams to do their best work by building an issue tracking and project management tool that combines UI elegance with world-class performance
- Founded in 2019, Linear has become the tool of choice for thousands of high-impact companies to build their products better
Company Specialties:
- Issue tracking and project management software
- UI/UX design for software tools
- Remote work and distributed teams
Company Website: linear.app
ASSUMPTION: Linear's focus on design and user experience sets it apart in the software development industry, offering applicants a unique opportunity to work on innovative products.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Fully remote, with the option to work from a co-working space/desk at an office
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to make a significant impact on Linear's enterprise marketing strategy and go-to-market narrative
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from a co-working space/desk at an office
Office Location(s): San Francisco, California; New York City, New York; Helsinki, Finland
Geographic Context:
- Linear's remote work policy allows employees to live and work from various locations across North America and Europe
- The company's headquarters are in San Francisco, California, with additional offices in New York City and Helsinki
- Linear's distributed team fosters a diverse and inclusive work environment
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: Linear's remote work policy offers applicants the flexibility to work from their preferred location while collaborating with a diverse and global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Marketing and product knowledge
- Content creation and storytelling skills
- Cross-functional collaboration and communication
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and product experience
- Prepare examples of your content creation work, showcasing your ability to craft messaging for different personas and buying stages
- Research Linear's products and company culture to demonstrate your enthusiasm and understanding of the role
ATS Keywords: B2B product marketing, enterprise sales, positioning, technical storytelling, content creation, cross-functional collaboration, customer needs, buyer journeys, case studies, competitive research, sales enablement, marketing strategy
ASSUMPTION: Applicants should focus on demonstrating their marketing and product expertise, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: Applicants should be comfortable using marketing automation, CRM, project management, and design tools to create and manage marketing campaigns and content.
👔 Cultural Fit Considerations
Company Values:
- Relentless focus
- Fast execution
- Passion for software craftsmanship
Work Style:
- Results-driven and outcome-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a strong attention to detail and a keen eye for design?
ASSUMPTION: Applicants should assess their fit with Linear's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with a distributed team across different time zones
- Balancing the need for strategic thinking with the need for quick execution
- Adapting to changes in priorities and scope as the company grows and evolves
ASSUMPTION: Applicants should be prepared to navigate the challenges of working in a fast-growing, remote-first company and be adaptable to change.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on enterprise sales enablement and technical storytelling
- Linear's emphasis on design and user experience sets it apart from other software development companies
- This role offers significant growth opportunities as Linear continues to expand its marketing team and enterprise customer base
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions in the software development industry.
📝 Sample Projects
- Developing and refining customer personas and buyer journeys for enterprise use cases
- Creating compelling case studies that highlight enterprise adoption and measurable outcomes
- Launching new enterprise features with cohesive and impactful positioning, internal enablement, and external storytelling
ASSUMPTION: Applicants should be prepared to work on diverse projects that require strategic thinking, creativity, and strong collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Linear's enterprise marketing strategy, and how this role will contribute to its evolution?
- How does Linear support the professional growth and development of its marketing team members?
- Can you provide examples of how Linear's design-driven brand is applied to enterprise marketing materials?
- What are the most significant challenges facing Linear's enterprise marketing efforts, and how can this role help address them?
- How does Linear foster a collaborative and inclusive work environment for its remote team members?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Linear's enterprise marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Linear Careers page
- Tailor your resume and cover letter to highlight your relevant marketing and product experience
- Prepare examples of your content creation work, showcasing your ability to craft messaging for different personas and buying stages
- Research Linear's products and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring team one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
