📌 Core Information
🔹 Job Title: Enterprise Marketing Manager
🔹 Company: Siemens Healthineers
🔹 Location: MLV LB
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving downstream, multi-channel marketing campaigns
- Collaborating with global colleagues to develop compelling value propositions
- Positioning relevant portfolio offerings by audience segment using market and account data
- Supporting sales by developing audience- and channel-specific content
- Creating thought-leadership content based on industry trends and strategic business priorities
ASSUMPTION: This role requires a strong understanding of the U.S. healthcare market and the ability to navigate a highly matrixed organization.
📋 Key Responsibilities
✅ Develop and drive downstream, multi-channel marketing campaigns that increase awareness and demand for enterprise portfolio solutions.
✅ Work collaboratively with U.S. and Global colleagues to develop compelling value propositions and support assets on disease state, clinical pathway and other cross-portfolio solution sets.
✅ Utilize market and account data to accurately position relevant portfolio offerings by audience segment.
✅ Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
✅ Develop thought-leadership content based on industry trends and strategic business priorities.
✅ Measure campaign success against defined goals and budget.
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, both domestically and internationally.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 10 years of relevant experience in B2B marketing.
Required Skills:
- Exceptional writing skills, particularly in simplifying complex topics and defining compelling value propositions.
- Strong operational and business acumen.
- Proven results in working with executive leadership and cross-functional teams.
- Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines.
- Strategic thinker with excellent communication and analytical skills.
- Collaborates effectively to deliver results.
- Ability to work well in a highly matrixed organization.
- Experience in collaborating globally; managing global projects with international counterparts.
Preferred Skills:
- Experience in healthcare marketing or life sciences field preferred.
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Min $114,400 - Max $171,600
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Life Insurance
- Long-Term Disability Insurance
- Short-Term Disability Insurance
- Paid Parking/Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 10+ years of experience in the healthcare industry.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens Healthineers operates in the medical technology industry, focusing on in vitro and in vivo diagnostics, image-guided therapy, and cancer care.
Company Size: Siemens Healthineers is a large organization with over 71,000 employees worldwide.
Founded: Siemens Healthineers was founded in 2014 as a spin-off from Siemens AG.
Company Description:
- Siemens Healthineers pioneers breakthroughs in healthcare, focusing on improving patient outcomes and expanding access to care.
- The company's portfolio spans in vitro and in vivo diagnostics, image-guided therapy, and cancer care, making it crucial for clinical decision-making and treatment pathways.
- Siemens Healthineers has a strong presence in patient twinning, precision therapy, digital, data, and artificial intelligence (AI), positioning it well to tackle the world's most challenging healthcare issues.
Company Specialties:
- In Vitro Diagnostics
- In Vivo Diagnostics
- Image-Guided Therapy
- Cancer Care
- Patient Twinning
- Precision Therapy
- Digital, Data, and AI
Company Website: Siemens Healthineers
ASSUMPTION: Siemens Healthineers' focus on innovation and sustainability sets it apart in the healthcare industry.
📊 Role Analysis
Career Level: Senior-level individual contributor
Reporting Structure: Reports to the Director of Enterprise Marketing
Work Arrangement: On-site, with potential for global collaboration
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization.
- Opportunities to work on high-impact projects and contribute to the company's strategic goals.
- Chance to develop leadership skills by managing global projects and teams.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Siemens Healthineers' size and global presence.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple global locations
Office Location(s): MLV LB (primary), with additional offices in Forchheim, Germany; Milan, Italy; Singapore; Midrand, South Africa; Malvern, PA; Camberley, UK; Cary, NC; Knoxville, TN; Dubai, UAE; Bangkok, Thailand; Pocheon, South Korea; Vienna, Austria; Tres Cantos, Spain; Bengaluru, India; Mumbai, India; Buenos Aires, Argentina; Sao Paulo, Brazil; Santiago, Chile; Guayaquil, Ecuador; San Jose, Costa Rica; Guayaquil, Ecuador; Ciudad de Mexico, Mexico; Lima, Peru; Montevideo, Uruguay
Geographic Context:
- MLV LB is a major healthcare hub, providing ample opportunities for networking and collaboration.
- The U.S. is a significant market for Siemens Healthineers, with a strong focus on enterprise-level customers.
- The company's global presence offers opportunities for international travel and collaboration.
Work Schedule: Standard business hours, with potential for flexibility to accommodate global collaboration
ASSUMPTION: The work environment at Siemens Healthineers is highly collaborative and matrixed, requiring strong communication and project management skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and skills-based interviews with hiring manager and other stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Strategic thinking and analytical skills
- Collaboration and teamwork skills
- Ability to work in a matrixed organization
- Global mindset and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Be prepared to discuss your experience with marketing automation tools and CRM systems.
- Showcase your ability to develop compelling value propositions and cross-portfolio solution sets.
- Demonstrate your understanding of the U.S. healthcare market and its dynamics.
- Follow up with the hiring manager after the interview to reiterate your interest in the role.
ATS Keywords: Marketing, B2B, Healthcare, Enterprise, Value Proposition, Campaign Development, Global Collaboration, Matrixed Organization, A/B Testing, CRM, Marketing Automation
ASSUMPTION: Siemens Healthineers uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- CRM Systems (e.g., Salesforce, HubSpot)
- Project Management Tools (e.g., Asana, Trello)
- Data Analysis Tools (e.g., Excel, Google Analytics)
- Content Creation Tools (e.g., Adobe Creative Suite, Microsoft Office)
ASSUMPTION: Proficiency in using marketing automation tools and CRM systems is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Excellence
- Responsibility
Work Style:
- Highly collaborative and matrixed
- Fast-paced and dynamic
- Focused on driving results and achieving goals
- Global and diverse
Self-Assessment Questions:
- Do you thrive in a highly collaborative and matrixed work environment?
- Are you comfortable working with global colleagues and managing global projects?
- Do you have a proven track record of driving results and achieving goals in a fast-paced environment?
- Are you passionate about innovation and sustainability in healthcare?
ASSUMPTION: Siemens Healthineers values candidates who are adaptable, resilient, and able to thrive in a dynamic, global work environment.
⚠️ Potential Challenges
- Navigating a highly matrixed organization and working with multiple stakeholders
- Managing global projects and collaborating with international counterparts
- Keeping up with the fast-paced nature of the healthcare industry and its evolving market dynamics
- Balancing multiple projects and shifting priorities while meeting all deadlines
- Adapting to a global work environment with diverse cultural norms and time zones
ASSUMPTION: These challenges require strong communication, project management, and cultural intelligence skills.
📈 Similar Roles Comparison
- This role is unique in its focus on enterprise-level marketing within the healthcare industry.
- Unlike other marketing roles, this position requires a deep understanding of the U.S. healthcare market and its dynamics.
- Career progression in this role may lead to leadership positions within the marketing organization or other functions within Siemens Healthineers.
ASSUMPTION: This role offers significant growth potential and unique challenges compared to other marketing positions in the industry.
📝 Sample Projects
- Developing a multi-channel marketing campaign to launch a new enterprise portfolio solution
- Creating a thought-leadership content series on the future of healthcare in the digital age
- Collaborating with global colleagues to develop a cross-portfolio solution set for a specific disease state
ASSUMPTION: These projects require strategic thinking, strong communication skills, and the ability to work effectively in a matrixed organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and functions within the organization?
- What are the most significant challenges facing the healthcare industry, and how does this role address them?
- What opportunities are there for growth and development within the marketing organization or other functions within Siemens Healthineers?
- How does Siemens Healthineers support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Siemens Healthineers' talent community
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and skills-based interviews by practicing common marketing scenarios
- Research Siemens Healthineers' company culture and values to demonstrate your fit
- Follow up with the hiring manager after the interview to reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
