Enterprise Marketing Manager

📌 Core Information 🔹 Job Title: Enterprise Marketing Manager 🔹 Company: Snowflake 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Driving pipeline generation through enterprise and ABM initiatives to meet or exceed revenue goals. - Developing and executing targeted marketing programs to generate awareness, build quality pipeline, and move prospects through the sales cycle. - Collaborating closely with cross-functional teams within Snowflake to plan and execute marketing programs. - Managing multiple projects simultaneously in a dynamic environment. ASSUMPTION: This role requires a high level of organization, self-motivation, and the ability to thrive in a fast-paced, dynamic environment. 📋 Key Responsibilities ✅ Identify enterprise customer requirements/opportunities, develop Go-to-Market Strategies, and ensure strong alignment with Sales and other cross-functional teams. ✅ Develop and implement end-to-end marketing programs including ABM, executive engagement, demand generation, joint partner programs, and industry-specific initiatives. ✅ Identify the most effective enterprise marketing materials, channels, and messaging for key accounts. ✅ Engage and maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications and enterprise marketing-driven campaigns/promotion strategies. ✅ Own and drive executions within budget, logistics, timelines, and vendor management. ✅ Evaluate all campaigns' impact and ROI to determine success and forecast for potential future investment. ASSUMPTION: The ideal candidate will have a proven track record in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company. 🎯 Required Qualifications Education: - Bachelor's Degree in Marketing, Business Administration, or a related field. Experience: - 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. Required Skills: - Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders. - Experience building and delivering enterprise field marketing campaigns, events, executive and key account programs, and joint partner activity. - Hands-on execution ability with effective project and time management. - Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales, and attention to detail. - Ability to maintain an optimistic, approachable, and proactive attitude. Preferred Skills: - Fluency in additional languages (beneficial but not required). ASSUMPTION: Given the experience level and the nature of the role, candidates are expected to have a strong understanding of enterprise marketing strategies and tactics. 💰 Compensation & Benefits Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a similar role and experience level in Bangalore) Benefits: - Competitive benefits package (details available on the Snowflake Careers Site) - Opportunities for professional growth and development Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, data lakes, and data exchange solutions. Company Size: Snowflake has 5,001-10,000 employees globally, with a significant presence in the United States and offices in various countries, including India. Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide. Company Description: - Snowflake delivers the AI Data Cloud to help organizations share data, build apps, and power their business with AI. - The company enables organizations to mobilize data with near-unlimited scale, concurrency, and performance. - Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Company Specialties: - Data Warehousing - Cloud - Analytics - Data Lake - Marketing Analytics - Data Applications - Data Engineering - Data Science - Data Exchange Company Website: Snowflake ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for professionals interested in these fields. 📊 Role Analysis Career Level: This role is at the senior management level, requiring significant experience and expertise in enterprise marketing. Reporting Structure: The Enterprise Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Sales, Product, and other marketing teams. Work Arrangement: This role is on-site, with the primary office location in Bangalore, Karnataka, India. However, Snowflake may consider flexible work arrangements based on individual needs and team requirements. Growth Opportunities: - Opportunities to work on high-impact projects and drive significant business growth. - Exposure to a dynamic, fast-paced work environment with a strong focus on innovation and collaboration. - Potential for career progression within the marketing function or other areas of the business. ASSUMPTION: Given Snowflake's growth and expansion, there may be opportunities for career progression and growth within the company. 🌍 Location & Work Environment Office Type: Snowflake's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity. Office Location(s): 222, 2nd Floor, Embassy TechVillage, Devarabeesanahalli, Bangalore - 560103, Karnataka, India Geographic Context: - Bangalore is the capital of Karnataka, a state in southern India. - Known as the "Silicon Valley of India," Bangalore is a major hub for technology and IT companies. - The city offers a mix of traditional Indian culture and modern urban living, with a diverse range of dining, entertainment, and recreational options. Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on team needs and project deadlines. ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals in the software and IT sectors. 💼 Interview & Application Insights Typical Process: 1. Online application review and resume screening. 2. Phone or video screening with the HR team. 3. In-depth interviews with the hiring manager and other team members. 4. Final interview with the Vice President of Marketing. Key Assessment Areas: - Marketing strategy and planning. - Campaign execution and project management. - Collaboration and communication skills. - Problem-solving and analytical thinking. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with enterprise marketing strategies and tactics. - Research Snowflake's products, services, and company culture to demonstrate your interest and fit. ATS Keywords: - Enterprise marketing - ABM - Demand generation - Campaign management - Sales alignment - Project management - Cross-functional collaboration - Go-to-Market strategy - Data-driven marketing ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials and be prepared to discuss their approach to enterprise marketing strategies and tactics in the interview. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - CRM software (e.g., Salesforce) - Project management tools (e.g., Asana, Trello) - Analytics and reporting tools (e.g., Google Analytics, Tableau) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and project management tools, as well as a strong understanding of analytics and reporting. 👔 Cultural Fit Considerations Company Values: - Customer Success - Integrity - Collaboration - Innovation - Performance Work Style: - Fast-paced and dynamic environment - Collaborative and cross-functional teams - Strong focus on innovation and problem-solving - Data-driven decision-making Self-Assessment Questions: 1. How do you align with Snowflake's company values, particularly 'Collaboration' and 'Innovation'? 2. How comfortable are you working in a fast-paced, dynamic environment with multiple priorities and tight deadlines? 3. How do you approach data-driven decision-making, and can you provide an example from your previous experience? ASSUMPTION: Applicants should consider how their personal values, work style, and approach to decision-making align with Snowflake's company culture and the demands of the role. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on go-to-market strategy, product positioning, and messaging. This role is more product-centric, while the Enterprise Marketing Manager role is more customer and account-centric. - Field Marketing Manager: Responsible for driving local marketing efforts and supporting sales teams. The Enterprise Marketing Manager role has a broader scope, focusing on enterprise and ABM initiatives across multiple regions. - Marketing Operations Manager: Oversees marketing processes, tools, and data. The Enterprise Marketing Manager role involves more strategic and tactical marketing execution, with a focus on driving pipeline generation and revenue growth. ASSUMPTION: Applicants should consider the differences between these roles and the specific requirements of the Enterprise Marketing Manager position at Snowflake. 📝 Sample Projects 1. Developing and executing an ABM campaign to target a specific list of enterprise accounts, resulting in a significant increase in pipeline generation and revenue growth. 2. Planning and executing a large-scale industry event, featuring keynote speakers, breakout sessions, and networking opportunities, with a focus on driving brand awareness and lead generation. 3. Collaborating with the sales team to develop and implement a targeted account-based marketing strategy, resulting in a significant increase in pipeline generation and revenue growth for a specific set of enterprise accounts. ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved in their previous roles. 🛠️ Key Questions to Ask During Interview 1. How does the Enterprise Marketing team collaborate with other marketing functions, such as Product Marketing and Content Marketing? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does Snowflake support the professional development and growth of its marketing team members? 4. What are the most significant challenges facing the Enterprise Marketing team, and how can this role help address them? 5. How does Snowflake measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role? ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company, as well as to demonstrate their fit for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Apply Now - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching Snowflake's products, services, and company culture, and practicing your responses to common interview questions. - Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.