Enterprise Marketing Specialist

📌 Core Information

🔹 Job Title: Enterprise Marketing Specialist

🔹 Company: Everstage Inc.

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing industry-specific marketing strategies
• Crafting compelling narratives for enterprise buyers
• Managing multiple vertical campaigns
• Collaborating with cross-functional teams
• Leveraging market intelligence and AI tools

ASSUMPTION: This role requires a strong understanding of enterprise SaaS business and sales-led motions, as well as experience in vertical marketing and product marketing.

📋 Key Responsibilities

✅ Research and analyze specific industry segments to identify unique buying patterns, competitive landscapes, and pain points

✅ Develop industry-specific messaging frameworks and value propositions

✅ Run deep account research and persona mapping within target verticals

✅ Build and launch industry-focused campaigns through various channels

✅ Manage multiple concurrent vertical campaigns and optimize results

✅ Collaborate with product marketing, design, and sales teams to ensure alignment with product roadmaps

✅ Leverage market intelligence, AI tools, and first-principles thinking to develop scalable vertical marketing programs

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in product marketing or account-based marketing with a focus on vertical marketing

Required Skills:

• Proven ability to translate complex product capabilities into market-relevant messaging
• Deep understanding of vertical marketing and industry-specific campaigns
• Strong analytical skills and ability to draw insights from market data
• Excellent project management skills
• Familiarity with MAPs, CRMs, and ad platforms (HubSpot preferred)
• Strong copywriting skills with a focus on vertical decision-makers

Preferred Skills:

• Experience with enterprise SaaS business and sales-led motions
• Fluency in multiple languages
• Experience with AI tools and market intelligence platforms

ASSUMPTION: While a master's degree or additional certifications may be beneficial, they are not strictly required for this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards)

Benefits:

• Health insurance and dental coverage
• Retirement plans and employee stock options
• Generous vacation and leave policies
• Professional development opportunities
• Employee referral bonuses

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on sales compensation and incentive management

Company Size: Medium (201-500 employees)

Founded: 2020, with headquarters in New York, NY, USA

Company Description:

• Everstage is a leader in sales compensation software, helping enterprises turn incentives into a strategic lever for business growth
• Trusted by Fortune 1000 companies and leading enterprises, including GrayTV, Wiley, Diligent, Trimble, and Paychex
• With a 4.8/5 rating across 2,000+ reviews on G2 and Gartner, Everstage is committed to streamlining commissions and maximizing sales performance

Company Specialties:

• Sales Commissions
• Incentive Compensation
• Sales Compensation
• Sales Incentives
• Incentive Compensation Management (ICM)
• Commission Management
• Commission Automation
• Payout Prediction
• Gamification
• Sales Performance
• Sales Performance Management (SPM)
• Commissions Processing
• Commissions Forecasting

Company Website: https://www.everstage.com

ASSUMPTION: Everstage's focus on sales compensation and incentive management makes it an attractive employer for individuals interested in enterprise software and sales performance optimization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager or equivalent

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or similar roles
• Expanding responsibilities as the company grows and enters new markets
• Opportunities to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, as Everstage continues to expand its customer base and enter new markets.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Chennai, Tamil Nadu, India (with additional offices in New York, NY, USA)

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and historical landmarks
• The city is home to several major IT and software companies, providing ample opportunities for professional growth
• Chennai offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: Chennai's vibrant IT industry and lower cost of living make it an attractive location for professionals seeking to advance their careers in a dynamic and affordable environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Industry-specific knowledge and vertical marketing expertise
• Analytical and problem-solving skills
• Project management and organizational skills
• Strong communication and copywriting abilities
• Cultural fit and alignment with Everstage's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of vertical marketing and enterprise SaaS business
• Prepare for behavioral interviews by providing specific examples of your problem-solving skills and achievements
• Research Everstage's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Vertical Marketing, Product Marketing, Account-Based Marketing, Industry-Specific Messaging, Campaign Management, Market Intelligence, AI Tools, Sales Compensation, Enterprise SaaS

ASSUMPTION: Everstage's hiring process is designed to assess candidates' skills and cultural fit, with a strong emphasis on industry-specific knowledge and problem-solving abilities.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce (CRM and sales performance management)
• Marketo (marketing automation platform)
• Google Analytics (web analytics service)
• Microsoft Office Suite (productivity suite)
• Slack (team communication platform)
• Zoom (video conferencing software)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as Everstage provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Agile and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Strong focus on results and performance

Self-Assessment Questions:

• How do your personal values align with Everstage's company values?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of driving results in a data-driven manner?
• How do you approach continuous learning and professional development?

ASSUMPTION: Everstage's company culture emphasizes collaboration, innovation, and a strong focus on results, making it an attractive employer for driven and ambitious professionals.

⚠️ Potential Challenges

• Managing multiple concurrent vertical campaigns may require strong project management skills and the ability to prioritize tasks effectively
• Working with enterprise-level clients may present unique challenges and require a deep understanding of their specific needs and pain points
• The fast-paced nature of the role may demand adaptability and the ability to thrive in a dynamic environment
• The competitive landscape of enterprise SaaS business may require continuous learning and staying up-to-date with industry trends

ASSUMPTION: These challenges are inherent to the role and provide opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on vertical marketing and industry-specific campaigns
• Compared to other product marketing roles, this position places a greater emphasis on account-based marketing and managing multiple concurrent campaigns
• In terms of career progression, this role offers significant growth potential, as Everstage continues to expand its customer base and enter new markets

ASSUMPTION: This role is well-suited for individuals with experience in vertical marketing and a strong desire to work in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing an industry-specific messaging framework for the healthcare sector, focusing on the unique pain points and buying patterns of healthcare providers
• Launching a targeted email campaign for the financial services industry, leveraging market intelligence and AI tools to optimize open rates and click-through rates
• Managing a multi-channel campaign for the manufacturing sector, coordinating with cross-functional teams to ensure alignment with product roadmaps and maximize engagement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the importance of industry-specific knowledge in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to vertical marketing and how this role fits into that strategy?
• How does Everstage support the professional development of its marketing team members?
• Can you provide an example of a successful vertical campaign and the role this position played in its execution?
• How does Everstage measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the key challenges facing the enterprise SaaS industry, and how does Everstage plan to address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Everstage's company culture and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interviews by providing specific examples of your problem-solving skills and achievements
• Research Everstage's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.