📌 Core Information
🔹 Job Title: Enterprise Marketing Specialist
🔹 Company: Big Ass Fans
🔹 Location: Lexington, Kentucky, United States
🔹 Job Type: Full-Time
🔹 Category: Industrial Machinery Manufacturing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing account-based marketing strategies for enterprise accounts
- Collaborating closely with the enterprise sales team to drive growth and hit revenue targets
- Providing sales enablement and training to ensure effective communication of BAF's value to customers
- Creating custom marketing material and case studies to highlight BAF's value within and outside enterprise accounts
- Assisting sales teams in finding relevant contacts and developing communication strategies within enterprise accounts
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of account-based marketing and sales enablement.
📋 Key Responsibilities
✅ Define and lead the strategy for marketing efforts with named enterprise accounts
✅ Develop and manage account-based marketing strategies focused on growth within each account
✅ Manage and communicate a campaign calendar associated with the overall structure of our enterprise account group that aligns with the account strategy of the enterprise account manager
✅ Provide sales enablement and training for the enterprise sales team, ensuring they have effective tools and messaging to communicate the BAF value to our customers in their terms and with benefit statements that impact their business
✅ Identify and develop case studies from these accounts that highlight tangible value received from BAF that can be used within the enterprises and outside for other marketing efforts
✅ Develop custom marketing material to support efforts within each enterprise account where needed in the form of presentations, brochures, one-pagers, and email templates for the teams
✅ Assist the sales teams in finding the relevant contacts within the enterprise to expand their reach and developing the appropriate communication strategy in collaboration with the account managers and their account strategy
✅ Support and assist the account managers in developing account strategies for each of their enterprise accounts
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and the ability to work effectively with both sales and marketing teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience developing account-based marketing strategies, 3+ years of experience marketing within and across multi-billion-dollar companies with proven success of growing at least 10% annually within the enterprise accounts, 3+ years of experience in sales enablement partnering with senior-level account managers who have over 10 years of sales experience, 2+ years of experience working with ZoomInfo identifying account locations, relevant contacts, and growth opportunities
Required Skills:
- Proven experience in account-based marketing and sales enablement
- Strong communication and collaboration skills
- Ability to develop and execute strategic marketing plans
- Familiarity with CRM software and marketing automation tools
- Experience with ZoomInfo or similar tools
Preferred Skills:
- Experience working with enterprise-level accounts
- Familiarity with the industrial machinery manufacturing industry
- Sales experience and working on a sales incentive plan
ASSUMPTION: Candidates with a strong background in account-based marketing, sales enablement, and experience working with enterprise-level accounts will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the Lexington, KY area)
Benefits:
- Health Insurance
- Life Insurance
- 401(k)
- Competitive PTO and holiday schedule
- Employee discounts on BAF products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing. Big Ass Fans specializes in creating large ceiling fans, evaporative coolers, and lighting solutions for commercial, industrial, and residential spaces.
Company Size: 501-1,000 employees. As a mid-sized company, Big Ass Fans offers a dynamic work environment with opportunities for growth and innovation.
Founded: 1999. Big Ass Fans was founded as the HVLS Fan Co. and changed its name in 2001 to reflect its unique product offerings.
Company Description:
- Big Ass Fans is a leading manufacturer of high-volume, low-speed (HVLS) ceiling fans, evaporative coolers, and lighting solutions
- The company serves a diverse range of industries, including agriculture, manufacturing, retail, and healthcare
- Big Ass Fans is committed to innovation, quality, and customer satisfaction
Company Specialties:
- Employee comfort
- Energy savings
- LEED credits
- Commercial ceiling fans
- Industrial ceiling fans
- Residential ceiling fans
- HVLS ceiling fans
- Lighting
- Industrial lighting
- Energy efficiency
- Green design
- Cooling
- Destratification
- Engineering
- And comfort
Company Website: http://www.bigassfans.com
ASSUMPTION: Big Ass Fans is a well-established company with a strong reputation for innovation and quality in the industrial machinery manufacturing industry.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on account-based marketing and sales enablement
Reporting Structure: This role reports directly to the Senior Director of Industrial Marketing and works closely with the enterprise sales team
Work Arrangement: On-site, full-time position with flexibility for remote work as needed
Growth Opportunities:
- Potential for career advancement within the marketing department or broader organization
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the company's growth and success in the enterprise market segment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, creative work environment
Office Location(s): 2348 Innovation Drive, Lexington, KY 40511, US
Geographic Context:
- Lexington, KY is located in the heart of the Bluegrass region, offering a high quality of life with affordable housing, excellent schools, and a vibrant cultural scene
- The city is home to numerous horse farms, distilleries, and historic sites, providing ample opportunities for recreation and tourism
- Lexington has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Lexington, KY area offers a high quality of life with affordable housing, excellent schools, and a vibrant cultural scene, making it an attractive location for both professionals and families.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and communication skills
- Understanding of account-based marketing and sales enablement
- Technical skills, including CRM software and marketing automation tools
Application Tips:
- Tailor your resume and cover letter to highlight your experience with account-based marketing, sales enablement, and enterprise-level accounts
- Be prepared to discuss your strategic approach to marketing and your ability to work effectively with sales teams
- Showcase your understanding of the industrial machinery manufacturing industry and Big Ass Fans' products
ATS Keywords: Account-Based Marketing, Sales Enablement, Enterprise Accounts, Marketing Strategy, CRM, Marketing Automation, ZoomInfo, Industrial Machinery Manufacturing
ASSUMPTION: Big Ass Fans' application process is designed to assess candidates' strategic thinking, collaboration skills, and technical proficiency in account-based marketing and sales enablement.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- ZoomInfo
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: This role requires proficiency in CRM software, marketing automation tools, and ZoomInfo, as well as strong working knowledge of Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
- Integrity
- Teamwork
- Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and goal-oriented
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- How do you align with Big Ass Fans' core values, particularly innovation, quality, and customer satisfaction?
- How comfortable are you working in a fast-paced, dynamic environment with a strong focus on collaboration and teamwork?
- How do you approach setting and achieving goals, and how do you ensure that your work contributes to the overall success of the organization?
ASSUMPTION: Big Ass Fans values candidates who are innovative, quality-focused, and customer-centric, with a strong work ethic and a collaborative, results-driven approach.
⚠️ Potential Challenges
- Working with enterprise-level accounts may require extensive travel and long hours
- Balancing the demands of multiple enterprise accounts and marketing campaigns may be challenging
- Collaborating effectively with sales teams and other departments may present unique challenges
- Keeping up with industry trends and best practices in account-based marketing and sales enablement may require continuous learning and adaptation
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on account-based marketing and sales enablement for enterprise-level accounts
- Industry-specific context: The industrial machinery manufacturing industry is characterized by long sales cycles, complex customer relationships, and a strong focus on ROI
- Career path comparison: This role offers a clear path to advancement within the marketing department or broader organization, with opportunities to take on more strategic and leadership roles
ASSUMPTION: This role is unique in its focus on account-based marketing and sales enablement for enterprise-level accounts within the industrial machinery manufacturing industry.
📝 Sample Projects
- Developing a comprehensive account-based marketing strategy for a key enterprise account, including targeted campaigns, custom content, and sales enablement tools
- Creating a case study that highlights the tangible value received from Big Ass Fans by an enterprise-level customer, showcasing the impact of BAF's products on the customer's business
- Designing and executing a multi-touch marketing campaign to expand reach within an enterprise account, targeting new departments and decision-makers
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative nature of the Enterprise Marketing Specialist role at Big Ass Fans.
❓ Key Questions to Ask During Interview
- Can you describe the typical enterprise account and the specific marketing challenges and opportunities that exist within this segment?
- How does the enterprise sales team currently approach marketing efforts, and where do you see opportunities for improvement and collaboration?
- What are the most important qualities and skills you look for in a successful Enterprise Marketing Specialist, and how do you envision this role contributing to the company's growth and success?
- How does Big Ass Fans support the professional development and growth of its employees, particularly within the marketing department?
- What is the company's approach to work-life balance, and how does this role accommodate flexibility and remote work as needed?
ASSUMPTION: These interview questions are designed to provide insight into the specific challenges and opportunities presented by the Enterprise Marketing Specialist role at Big Ass Fans, as well as the company's approach to professional development, growth, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with account-based marketing, sales enablement, and enterprise-level accounts
- Prepare a portfolio or examples of your work that demonstrate your strategic approach to marketing and your ability to collaborate effectively with sales teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
