🔹 Job Title: Enterprise Marketing Sr. Associate
🔹 Company: RSM US LLP
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (preferred)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and event/association partnership management, as well as the ability to build relationships and work effectively in a complex, matrixed environment.
✅ Works closely with the Enterprise Industry Marketing team and key business leaders to develop and implement a marketing strategy to support the Financial Services Industry
✅ Understands the business and strategic priorities, including growth targets
✅ Embeds themselves within the business team as a member of their Marketing team
✅ Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
✅ Executes on in-depth go-to-market strategies that span across the entire Financial Services practice
✅ Collaborates with Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industry
✅ Collaborates with Industry Marketing Manager and Natural Work Team on industry web content, association events, marketing collateral, editorial pieces, and content for the Financial Services industry
✅ Works in partnership with the Industry Marketing Manager to interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
✅ Is accountable for key marketing metrics (pipeline, leads, etc.), as well as contributions to reporting processes
✅ Demonstrates advanced project management capabilities, critical thinking, and organizational excellence to drive cross-functional initiatives, ensure timely execution of deliverables, and maintain alignment with strategic objectives
ASSUMPTION: This role requires strong project management, critical thinking, and organizational skills, as well as the ability to learn new subject areas quickly.
Education: Bachelor’s degree or equivalent experience required
Experience: 3-5 years of marketing/growth experience in a B2B environment required
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the Financial Services industry and understanding of enterprise Industry marketing are highly desirable for this role.
Salary Range: $77,700 - $128,200 (based on experience and qualifications)
Benefits:
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 3-5 years of experience in a B2B environment. The actual salary may vary based on the candidate's qualifications and experience.
Industry: Accounting and professional services
Company Size: 10,001+ employees (global presence in 120 countries)
Founded: 1926, with a rich history and extensive experience in the industry
Company Description:
Company Specialties:
Company Website: rsmus.com
ASSUMPTION: RSM is a well-established company with a strong reputation in the accounting and professional services industry. This role offers an opportunity to work for a large, global organization with a rich history and extensive experience.
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Industry Marketing Manager, working closely with the Enterprise Industry Marketing team and key business leaders
Work Arrangement: Hybrid work arrangement, preferred to be close to an office for collaboration
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing or explore other areas of the business.
Office Type: Hybrid work arrangement, with a preference for working close to an office for collaboration
Office Location(s): 30 S Wacker Dr, Suite 3300, Chicago, IL 60606, US
Geographic Context:
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between working from home and collaborating with colleagues in the office, providing flexibility and a sense of community.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, B2B, Financial Services, Enterprise, Industry, Strategy, Demand Generation, Project Management, Collaboration, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and ability to work effectively in a complex, matrixed environment.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: RSM values candidates who are collaborative, results-driven, and adaptable, with a strong understanding of digital marketing and the ability to work effectively in a complex, matrixed environment.
ASSUMPTION: While this role offers numerous opportunities and benefits, it also presents challenges that require strong communication, project management, and adaptability skills.
ASSUMPTION: This role is unique in its focus on enterprise Industry marketing and the ability to work effectively in a complex, matrixed environment, offering a distinct career path within the marketing department or other areas of the business.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong marketing skills, industry knowledge, and the ability to work effectively with various teams and stakeholders.
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, priorities, and growth opportunities, as well as the candidate's fit within the team and the broader organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.