Entrepreneurial Marketing Associate

📌 Core Information

🔹 Job Title: Entrepreneurial Marketing Associate

🔹 Company: SMEVentures

🔹 Location: India (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Building and scaling marketing engine from scratch
• Content creation and management using AI tools
• Marketing automation and lead nurturing
• Campaign and project management
• Tech stack management and analytics

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong problem-solving skills and adaptability to a remote-first environment.

📋 Key Responsibilities

✅ Content Management: Own the content lifecycle from ideation to publication using AI tools and creativity to develop compelling content for business owners and aspiring entrepreneurs.

✅ Marketing Automation: Design, build, and optimize automated marketing campaigns and lead-nurturing workflows using HubSpot and other tools to engage contacts and generate warm leads.

✅ Campaign & Project Management: Independently drive key marketing projects end-to-end, including webinars, digital events, and co-marketing partnerships, managing timelines, stakeholders, and execution.

✅ Tech Stack & Analytics: Manage and improve the marketing technology stack, analyze campaign performance, report on key metrics, and provide data-driven recommendations for future initiatives.

ASSUMPTION: This role requires a strong aptitude for learning new technologies and tools, as well as the ability to work independently with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in a marketing role, with direct experience using CRM (e.g., HubSpot) and email marketing automation platforms to run campaigns. Experience with B2B audiences is a strong plus.

Required Skills:

• Exceptional problem-solving skills
• Effective remote communication
• Proven experience managing projects through the entire lifecycle
• Demonstrated marketing experience with CRM and email marketing automation platforms
• Strong aptitude for learning new technologies and tools

Preferred Skills:

• Experience with AI tools for marketing
• Fluency in additional languages

ASSUMPTION: Candidates with a demonstrated interest or hands-on skill in using AI tools to improve processes and productivity will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per year (Based on experience and industry standards for remote marketing roles in India)

Benefits:

• Flexible work hours
• Remote work environment
• Opportunities for growth and wearing multiple hats in a dynamic environment

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Salary range is estimated based on industry standards for remote marketing roles in India, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 2-10 employees (Small, agile, and entrepreneurial environment)

Founded: 2020 (Relatively new, but well-connected and experienced team)

Company Description:

• SMEVentures employs an internationally proven buyout model to identify, acquire, and operate SMEs throughout Australia and New Zealand.
• The company pairs talented entrepreneurs with businesses in need of a succession plan, providing reliable continuity and peace of mind for outgoing business owners.
• SMEVentures is importing a proven model to address the family business succession crisis in Australia and New Zealand.

Company Specialties:

• Entrepreneurship Through Acquisition (ETA)
• Search Funds
• SME Succession Planning

Company Website: https://www.smeventures.com/

ASSUMPTION: SMEVentures is a pioneering company focused on the sustainability of SMEs in the Asia Pacific, with a strong network and experienced team.

📊 Role Analysis

Career Level: Mid-level marketing role with significant ownership and impact

Reporting Structure: Reports directly to the CEO or a senior marketing manager (if applicable)

Work Arrangement: Remote solely, with minimal daily oversight and a high degree of independence

Growth Opportunities:

• Wearing multiple hats and gaining diverse marketing experience
• Contributing to the success of entrepreneurs supported by SMEVentures
• Potential for career growth as the company expands

ASSUMPTION: This role offers significant growth opportunities, as the company is relatively new and growing rapidly.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A (Remote work environment)

Geographic Context:

• India has a large and growing market for SMEs and entrepreneurship
• Remote work allows for a flexible work-life balance and the ability to work from anywhere in India
• The time zone (IST) overlaps with many other countries, enabling collaboration with global teams

Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment and flexible scheduling provide a strong work-life balance and the ability to work from anywhere in India.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview
• Take-home assignment or case study
• Final interview with the CEO or senior marketing manager

Key Assessment Areas:

• Problem-solving skills
• Creativity and innovation
• Adaptability to a remote work environment
• Marketing knowledge and experience
• AI and technology aptitude

Application Tips:

• Highlight your experience with CRM, email marketing automation, and project management
• Demonstrate your problem-solving skills with specific examples from previous roles
• Showcase your creativity and innovation in content creation and marketing campaigns
• Emphasize your ability to work independently and thrive in a remote-first environment

ATS Keywords: Marketing Associate, Content Management, Marketing Automation, Campaign Management, Project Management, Tech Stack, Analytics, Entrepreneurial Drive, Independence, AI Fluency, End-to-End Project Execution, Marketing Experience, Problem-Solving Skills, Remote Communication

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, creativity, adaptability, and marketing knowledge, as well as their ability to work independently in a remote environment.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• AI tools for content creation and marketing (e.g., Copy.ai, Frase, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Analytics tools (e.g., Google Analytics, Mixpanel, or similar)

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies, as the role requires managing and improving the marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Self-motivated and independent
• Adaptable and flexible
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in an environment with minimal daily oversight and a high degree of independence?
• Are you comfortable navigating ambiguity and learning new tools and technologies?
• Do you have a strong entrepreneurial drive and a \"chip on your shoulder\"?

ASSUMPTION: SMEVentures values candidates who are self-motivated, adaptable, creative, and data-driven, with a strong entrepreneurial spirit and a desire to learn and grow in a fast-paced, remote-first environment.

⚠️ Potential Challenges

• Working independently with minimal daily oversight may be challenging for some candidates
• Navigating a remote work environment may present communication and collaboration challenges
• Managing and improving the marketing technology stack requires a strong aptitude for learning new tools and technologies
• The role may require working on weekends or outside of regular business hours to accommodate global time zones

ASSUMPTION: These challenges can be overcome with strong self-motivation, adaptability, and effective remote communication skills.

📈 Similar Roles Comparison

• This role is unique in its focus on building and scaling the marketing engine for a pioneering company in the entrepreneurship through acquisition space
• Compared to traditional marketing roles, this position offers a higher degree of independence and ownership, as well as the opportunity to work with a diverse range of businesses and entrepreneurs
• Career paths may include moving into a senior marketing role, becoming an entrepreneur-in-residence, or pursuing other opportunities within the SMEVentures network

ASSUMPTION: This role offers a unique opportunity for candidates seeking a high degree of ownership and impact in a fast-paced, entrepreneurial environment.

📝 Sample Projects

• Developing and executing a content marketing strategy to engage business owners and aspiring entrepreneurs
• Designing and implementing automated marketing campaigns to generate warm leads for SMEVentures' portfolio companies
• Managing and optimizing the marketing technology stack to improve campaign performance and analytics

ASSUMPTION: These sample projects demonstrate the breadth and depth of the Marketing Associate's responsibilities, as well as the opportunity for significant impact in this role.

❓ Key Questions to Ask During Interview

• How does SMEVentures support the growth and sustainability of SMEs in the Asia Pacific?
• What are the most significant challenges facing SMEs in the region, and how does SMEVentures address them?
• How does this role contribute to the success of the entrepreneurs supported by SMEVentures?
• What opportunities are there for growth and development within the company?
• How does SMEVentures foster a collaborative and inclusive work environment in a remote-first setting?

ASSUMPTION: These questions will help candidates better understand the company's mission, values, and culture, as well as the specific requirements and opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, problem-solving skills, and ability to work independently in a remote environment
• Prepare for the interview by researching SMEVentures' mission, values, and portfolio companies, as well as the specific challenges and opportunities associated with this role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.