📌 Core Information
- Job Title: Entry Level Marketing Assistant
- Company: Compass Point Innovations
- Location: Chapel Hill, North Carolina, United States
- Job Type: Full-Time, On-site
- Category: Marketing
- Date Posted: April 10, 2025
- Experience Level: Entry Level (0-2 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and implementation of marketing campaigns and strategies
- Ensuring top-notch customer service at events with promotional marketing staff
- Driving client acquisition, lead generation, and brand loyalty through sales activities at events
- Completing rigorous leadership training with the potential to take on own events and projects for new clients
- Consulting in client compliance and additional responsibilities as directed
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain hands-on experience in marketing and event management within a fast-paced, team-oriented environment.
📋 Key Responsibilities
- ✅ Assist in the development and implementation of marketing campaigns and strategies
- ✅ Ensure top-notch customer service at events with promotional marketing staff
- ✅ Drive client acquisition, lead generation, and brand loyalty through sales activities at events
- ✅ Complete rigorous leadership training with the potential to take on own events and projects for new clients
- ✅ Consult in client compliance and additional responsibilities as directed
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a strong focus on customer service and sales activities at events.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 0-2 years of experience in marketing, sales, or a related field
- Required Skills:
- Strong written and verbal communication skills
- Strong customer service orientation
- Excellent organizational and time management skills
- Strong attention to detail and the ability to meet deadlines
- Proficiency in Microsoft Office Suite
- Basic knowledge of CRM software (e.g., Salesforce, HubSpot)
- Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with event planning and management software (e.g., Cvent, Eventbrite)
- Bilingual or multilingual abilities
ASSUMPTION: While specific industry experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing positions in the Chapel Hill area)
- Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on promotional products and services
- Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility to work evenings and weekends as needed for events)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Promotional marketing and event management
- Company Size: Medium (50-250 employees)
- Founded: 2005
- Company Description: Compass Point Innovations is one of the area's leading promotional marketing firms, representing prestigious clientele and specializing in high-volume, customized campaigns. The company values creativity, hard work, and the ability to think outside the box.
- Company Specialties: Telecommunications, event management, promotional marketing, and brand activation
📊 Role Analysis
- Career Level: Entry-level
- Reporting Structure: This role reports directly to the Marketing Manager within the telecommunications division
- Work Arrangement: On-site, with the potential for occasional remote work for training or special projects
- Growth Opportunities: Successful candidates may have the opportunity to take on more responsibilities, lead projects, and advance within the company
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with open-concept work areas and private meeting rooms
- Office Location(s): Chapel Hill, North Carolina
- Geographic Context: Chapel Hill is a mid-sized city located in the Research Triangle region of North Carolina, known for its vibrant culture, diverse food scene, and proximity to major tech and research hubs
- Work Schedule: Full-time, with occasional evenings and weekends required for events
💼 Interview & Application Insights
- Typical Process: Phone or video screen, in-person interview with the Marketing Manager and a team member, and a final interview with the Director of Marketing
- Key Assessment Areas: Communication skills, customer service orientation, organizational skills, attention to detail, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your customer service and sales skills
- Research the company and be ready to discuss how your background aligns with their mission and values
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event planning and management software (e.g., Cvent, Eventbrite)
👔 Cultural Fit Considerations
- Company Values: Creativity, hard work, teamwork, customer focus, and continuous learning
- Work Style: Fast-paced, collaborative, and entrepreneurial, with a strong emphasis on customer service and sales activities at events
- Self-Assessment Questions:
- How do you handle working in a fast-paced environment with tight deadlines?
- Can you provide an example of a time when you went above and beyond to provide excellent customer service?
- How do you prioritize and manage multiple tasks and projects simultaneously?
⚠️ Potential Challenges
- The role requires working evenings and weekends for events, which may impact work-life balance
- The fast-paced environment can be challenging for those who prefer a more structured or slower-paced work environment
- The role may involve frequent standing, walking, and lifting heavy objects during events
📈 Similar Roles Comparison
- Comparison point 1: This role differs from other entry-level marketing positions in that it offers hands-on experience in event management and customer service, in addition to traditional marketing responsibilities
- Comparison point 2: The telecommunications division focuses on B2B marketing, which may appeal to candidates interested in business-to-business marketing strategies
- Comparison point 3: This role offers the opportunity to work closely with a team and take on leadership responsibilities, providing a strong foundation for career growth in marketing and event management
📝 Sample Projects
- Planning and executing a marketing campaign for a new product launch
- Coordinating and managing an event for a major client, including logistics, staffing, and on-site support
- Developing and implementing a lead generation strategy for a targeted industry vertical
- Assisting in the creation of marketing materials, such as brochures, flyers, and email campaigns
❓ Key Questions to Ask During Interview
- What are the most rewarding aspects of working in this role and within the telecommunications division?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure success for this position, and what are the opportunities for advancement?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your customer service and sales skills for the interview
- Research the company and be ready to discuss how your background aligns with their mission and values
- Follow up with a thank-you note after your interview, expressing your appreciation for the opportunity to discuss the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
