Entry Level Marketing Assistant

📌 Core Information

🔹 Job Title: Entry Level Marketing Assistant

🔹 Company: IMS

🔹 Location: Pleasanton, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, setting up, and executing promotional marketing events
• Managing visual merchandising and promotional displays
• Assisting in the development and implementation of promotional materials
• Participating in basic fundraising activities
• Maintaining relationships with business partners, clients, and stakeholders

ASSUMPTION: This role requires a high level of energy, enthusiasm, and customer service skills to engage audiences and create excitement for charity partners.

📋 Key Responsibilities

✅ Develop, set up, and execute promotional marketing events to raise awareness and increase donations for charity partners

✅ Set up promotional displays and manage visual merchandising at each event to ensure an engaging experience

✅ Assist in the development and implementation of promotional materials to enhance event impact

✅ Participate in basic fundraising activities to support charity initiatives

✅ Maintain relationships with business partners, clients, and stakeholders to ensure smooth communication and event success

ASSUMPTION: This role may require working some nights and weekends for events and promotions.

🎯 Required Qualifications

Education: College degree in sales, marketing, advertising, or a related field preferred

Experience: 1-2 years of experience in sales promotion, marketing, advertising, or a similar field is an asset. Internship experience and previous entry-level roles will also be considered.

Required Skills:

• Outstanding written and verbal communication skills
• Excellent organizational and planning skills
• Self-motivated and results-driven
• Strong time management skills
• Enthusiastic about customer service
• Positive attitude and genuine eagerness to learn and grow

Preferred Skills:

• Previous experience in event planning or promotional marketing
• Bilingual or multilingual skills

ASSUMPTION: While a college degree is preferred, relevant experience and a strong skill set may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts and perks

Working Hours: Full-time, 40 hours per week. Some nights and weekends may be required for events and promotions.

ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in the Pleasanton, CA area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees. This small company size allows for close-knit teams and opportunities for growth.

Founded: 1996. IMS has over 25 years of experience in integrated marketing solutions.

Company Description:

• IMS supports customers seeking to expand their business in the US and promote sales in Japan and the US.
• The company leverages its network with American sports organizations to develop advertising, marketing, and branding solutions.
• IMS has a proven track record of successful consulting contracts with major sports organizations and MLB teams.

Company Specialties:

• Advertising and marketing services
• Event sponsorships and TV programs
• Branding and consulting services

Company Website: imsmarketinginc.com

ASSUMPTION: IMS's small size and focus on integrated marketing solutions may offer unique opportunities for growth and learning.

📊 Role Analysis

Career Level: Entry Level. This role is an excellent starting point for a career in promotional marketing.

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with some flexibility for remote work during events and promotions.

Growth Opportunities:

• Gain experience in event planning, promotional marketing, and fundraising
• Develop skills in communication, organization, and customer service
• Potential for career advancement within the marketing department

ASSUMPTION: This entry-level role offers a strong foundation for a career in marketing and promotional events.

🌍 Location & Work Environment

Office Type: On-site, with a casual and collaborative work environment.

Office Location(s): Pleasanton, CA

Geographic Context:

• Pleasanton is located in the San Francisco Bay Area, offering a mix of urban and suburban living.
• The area has a Mediterranean climate, with mild winters and warm, dry summers.
• Pleasanton is known for its high quality of life, with excellent schools, parks, and recreational opportunities.

Work Schedule: Full-time, with some flexibility for remote work during events and promotions. Some nights and weekends may be required.

ASSUMPTION: The Pleasanton location offers a desirable work-life balance, with easy access to outdoor activities and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a team member
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and customer service
• Organizational and planning skills
• Enthusiasm and eagerness to learn
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of previous events or promotions you've worked on, and how you contributed to their success.
• Demonstrate your enthusiasm for the role and the company's mission during the interview.

ATS Keywords: Promotional Marketing, Event Planning, Communication Skills, Organizational Skills, Customer Service, Time Management, Self-Motivated, Results-Driven, Visual Merchandising, Fundraising, Team Support, Positive Attitude, Learning, Engagement, Administrative Tasks, Sales Tasks

ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Event planning and management software (e.g., Eventbrite, Bizzabo)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Customer focus

Work Style:

• Casual and collaborative work environment
• Strong emphasis on teamwork and communication
• Opportunities for growth and learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking initiative?
• Do you enjoy collaborating with others and contributing to a team's success?

ASSUMPTION: IMS values employees who are enthusiastic, self-motivated, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Working some nights and weekends for events and promotions
• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in event plans or priorities
• Dealing with challenging customers or situations during events

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a positive attitude.

📈 Similar Roles Comparison

• This role differs from other promotional marketing positions in its focus on charity partners and fundraising events.
• IMS's small company size offers a more intimate work environment and opportunities for growth.
• Career paths in promotional marketing can lead to roles such as Marketing Coordinator, Event Manager, or Brand Manager.

ASSUMPTION: This role offers unique opportunities for growth and learning within the marketing field.

📝 Sample Projects

• Planning and executing a fundraising event for a local charity
• Developing promotional materials for an upcoming event or campaign
• Managing relationships with business partners and stakeholders

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role contribute to the company's overall mission and goals?
• What opportunities are there for growth and learning within the marketing department?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous events or promotions you've worked on, and how you contributed to their success
• Demonstrate your enthusiasm for the role and the company's mission during the interview
• Follow up with the Hiring Manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.