📌 Core Information
🔹 Job Title: Entry Level Marketing Assistant
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of marketing strategies to increase brand visibility and customer engagement
- Representing top-tier client brands at community events, retail activations, and outreach campaigns
- Delivering excellent customer service and creating positive brand experiences
- Contributing to the setup and execution of ongoing marketing campaigns, including data collection and performance analysis
- Participating in ongoing training programs focused on marketing techniques, communication, and leadership skills
ASSUMPTION: This role is ideal for recent graduates or career changers looking to break into the marketing field. It offers a comprehensive training program and opportunities for fast-track promotions.
📋 Key Responsibilities
✅ Assist in the development and execution of marketing strategies to increase brand visibility and customer engagement
✅ Represent top-tier client brands at community events, retail activations, and outreach campaigns
✅ Deliver excellent customer service by answering questions, resolving concerns, and creating positive brand experiences
✅ Contribute to the setup and execution of ongoing marketing campaigns, including data collection and performance analysis
✅ Track key metrics, analyze campaign results, and provide feedback to improve future initiatives
✅ Work closely with team members and supervisors to meet shared goals and achieve campaign success
✅ Participate in ongoing training programs focused on marketing techniques, communication, and leadership skills
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a strong focus on customer service and campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: No previous marketing experience required (paid training is provided)
Required Skills:
- Driven, competitive, and eager to achieve goals
- Strong verbal communication and interpersonal skills
- Organized, reliable, and able to manage time effectively
- Interest in marketing, brand promotion, or event coordination
- Willing to learn, adapt, and grow within a team environment
- Must be 18 or older and authorized to work in the United States
Preferred Skills:
- Previous experience in marketing, sales, or customer service
- Fluency in Spanish or another language
ASSUMPTION: While no previous marketing experience is required, candidates with transferable skills from related fields may have an advantage.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (based on industry standards for entry-level marketing roles in Louisville, KY)
Benefits:
- Competitive base pay plus performance-based bonuses and incentives
- Paid, hands-on training to prepare for success in marketing and outreach
- Fast-track promotion opportunities based on merit, not tenure
- Collaborative and supportive work culture with mentorship and team-building events
- Travel opportunities to marketing events, leadership training, and company meetings
- Incentive programs including company retreats, employee recognition, and referral bonuses
Working Hours: Full-time, typically Monday-Friday, 9am-5pm (with flexibility for event schedules)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Louisville, KY. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (small to mid-sized, offering a close-knit work environment with opportunities for growth)
Founded: 1990 (with over 30 years of experience in marketing and advertising)
Company Description:
- New Catalyst Inc. is a marketing agency that helps clients develop more profitable customer relationships by combining intellectual curiosity, inquisitiveness, and hardcore analytics with measurement
- The company takes a "Science + Soul" approach to marketing, which improves clients' marketing efforts by yielding deeper insights that anticipate customers' needs better
- New Catalyst Inc. works with a diverse range of clients, including AAA, ACI Worldwide, AMC Theatres, and American Family Insurance, among others
Company Specialties:
- CRM
- Database Development
- Analytics
- Omnichannel Marketing
- Strategic Planning
- Creative Development
- Acquisition Programs
- Web Development
- Retention Programs
- Mobile Marketing
- Email Marketing
- Customer Journey Mapping
- Customer Experience Design
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst Inc. is a well-established marketing agency with a strong focus on data-driven marketing strategies and a diverse client base.
📊 Role Analysis
Career Level: Entry Level (with opportunities for growth and promotion)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team and other departments
Work Arrangement: On-site, with occasional travel for events and training opportunities
Growth Opportunities:
- Fast-track promotion opportunities based on merit and performance
- Ongoing training programs focused on marketing techniques, communication, and leadership skills
- Exposure to various aspects of marketing, allowing for exploration of different career paths within the field
ASSUMPTION: This role offers significant growth potential for motivated individuals looking to build a career in marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a close-knit team environment
Office Location(s): 110 Marina Drive, Rochester, NY 14626
Geographic Context:
- Louisville, KY, is a mid-sized city with a vibrant arts scene, diverse neighborhoods, and a growing economy
- The cost of living in Louisville is relatively affordable compared to other major US cities
- The city offers a variety of cultural attractions, sports teams, and outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 9am-5pm (with flexibility for event schedules)
ASSUMPTION: The office environment at New Catalyst Inc. is collaborative and supportive, with a strong focus on teamwork and mentorship.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and customer service aptitude
- Problem-solving abilities and adaptability
- Enthusiasm for learning and growth
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight transferable skills and relevant experiences
- Prepare examples of your communication skills, problem-solving abilities, and customer service experiences
- Research New Catalyst Inc. and be prepared to discuss how your interests and career goals align with the company's mission and values
ATS Keywords: Marketing, Brand Promotion, Event Coordination, Customer Service, Campaign Management, Data Analysis, Training, Fast-Track Promotion, Teamwork, Collaboration
ASSUMPTION: The application process at New Catalyst Inc. is designed to assess candidates' communication skills, problem-solving abilities, and cultural fit, with a strong emphasis on customer service and marketing aptitude.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Close-knit, team-oriented environment
- Focus on customer service and campaign performance
- Openness to feedback and continuous improvement
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you passionate about customer service and creating positive brand experiences?
- Are you eager to learn and adapt in a dynamic work setting?
- Do you align with the company's values of collaboration, innovation, and customer-centricity?
ASSUMPTION: New Catalyst Inc. values candidates who are strong communicators, team players, and eager to learn and grow within a collaborative and supportive work environment.
⚠️ Potential Challenges
- Occasional travel for events and training opportunities may be required
- The role may involve working non-standard hours, such as evenings and weekends, for events and campaigns
- Candidates may face competition for promotions and growth opportunities within the company
- The marketing industry can be dynamic and fast-paced, requiring adaptability and continuous learning
ASSUMPTION: While there may be challenges associated with this role, New Catalyst Inc. offers a supportive work environment, comprehensive training, and opportunities for growth and promotion.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a comprehensive training program and opportunities for fast-track promotions
- New Catalyst Inc. is a well-established marketing agency with a diverse client base, offering exposure to various aspects of marketing
- This role may have more customer-facing responsibilities than other entry-level marketing positions, providing valuable experience in customer service and brand promotion
ASSUMPTION: This entry-level marketing role at New Catalyst Inc. offers unique opportunities for growth and exposure to various aspects of marketing, setting it apart from similar positions at other companies.
📝 Sample Projects
- Assisting in the planning and execution of a community event for a top-tier client brand
- Contributing to the development and implementation of a social media marketing campaign
- Analyzing campaign performance data and providing insights to improve future initiatives
ASSUMPTION: Sample projects may vary depending on the client and campaign requirements, but they will generally involve a combination of customer service, marketing strategy, and data analysis.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and promotion within the marketing department?
- How does the company support the professional development of its employees?
- What is the work environment like, and how does the team collaborate and support each other?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your transferable skills and relevant experiences
- Prepare examples of your communication skills, problem-solving abilities, and customer service experiences
- Research New Catalyst Inc. and be prepared to discuss how your interests and career goals align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
