📌 Core Information
🔹 Job Title: Entry Level Marketing Associate
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (Louisville, KY)
🚀 Job Overview
Key aspects of this role include:
- Representing top-tier clients through live events, promotions, and outreach campaigns
- Hands-on training in marketing and outreach strategy
- Building brand awareness and interacting with customers
- Supporting high-impact campaigns and event coordination
- Working in a fast-growing, high-energy environment with opportunities for advancement
ASSUMPTION: This role is ideal for recent graduates or career changers seeking real-world experience and long-term growth opportunities in marketing and events.
📋 Key Responsibilities
✅ Execute live marketing campaigns at events and retail locations
✅ Engage directly with customers to promote brand messaging and drive awareness
✅ Receive training in advertising, public relations, and campaign development
✅ Build and maintain strong relationships with clients and consumers
✅ Provide exceptional customer service and resolve inquiries professionally
✅ Work with team members to support campaign strategy and planning
✅ Assist in event coordination, logistics, and on-site promotions
✅ Track results and offer feedback to continuously improve campaign effectiveness
ASSUMPTION: This role requires strong communication skills, a positive attitude, and the ability to work independently and in a collaborative team environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: No prior experience required; full training provided
Required Skills:
- Strong verbal and written communication skills
- Ability to work independently and in a collaborative team environment
- Organized, detail-oriented, and able to multitask
- Positive attitude and solution-focused mindset
- Willingness to learn, accept feedback, and take initiative
- Leadership potential and a desire to move into a management track
Preferred Skills:
- Previous experience in marketing, sales, or customer service
- Fluency in Spanish or other languages
- Experience working live events or in retail environments
ASSUMPTION: While no prior experience is required, candidates with relevant experience or skills may have an advantage in the application process.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year
Benefits:
- Paid, comprehensive training in sales, marketing, and campaign management
- Clear advancement path into leadership roles based on performance
- Weekly pay and performance bonuses
- Fun, fast-paced team environment with ongoing mentorship
- Opportunities to work live events, travel, and connect with industry professionals
- Supportive culture that invests in your long-term success
Working Hours: Full-time (40 hours per week), with potential for overtime during events
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in Louisville, KY, and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 1990
Company Description:
- New Catalyst Inc. is a marketing agency that helps clients develop more profitable customer relationships
- The company combines intellectual curiosity, inquisitiveness, and hardcore analytics to improve clients' marketing efforts
- New Catalyst Inc. offers a supportive culture that invests in employees' long-term success
Company Specialties:
- CRM
- Database Development
- Analytics
- Omnichannel Marketing
- Strategic Planning
- Creative Development
- Acquisition Programs
- Web Development
- Retention Programs
- Mobile Marketing
- Email Marketing
- Customer Journey Mapping
- Customer Experience Design
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst Inc. is a well-established marketing agency with a strong focus on data-driven strategies and customer-centric marketing.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site at the Louisville, KY office
Growth Opportunities:
- Clear advancement path into leadership roles based on performance
- Opportunities to work live events and gain industry experience
- Potential to work with a diverse range of clients and industries
ASSUMPTION: This entry-level role offers significant growth opportunities for motivated individuals looking to build a career in marketing and events.
🌍 Location & Work Environment
Office Type: On-site at the Louisville, KY office
Office Location(s): 110 Marina Drive, Rochester, NY 14626
Geographic Context:
- Louisville, KY is the largest city in the state and is known for its vibrant arts scene, sports teams, and historic neighborhoods
- The city offers a relatively low cost of living compared to other major metropolitan areas
- Louisville has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with potential for overtime during events
ASSUMPTION: The Louisville office provides a fast-paced, collaborative work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing
Key Assessment Areas:
- Communication skills and ability to engage with customers
- Problem-solving and multitasking abilities
- Adaptability and willingness to learn
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your communication skills and customer service experiences
- Research the company and be ready to discuss your interest in marketing and events
- Demonstrate your enthusiasm for learning and growth opportunities
ATS Keywords: Marketing, Events, Customer Service, Brand Awareness, Campaign Development, Team Collaboration, Problem Solving, Detail-Oriented, Multitasking, Positive Attitude, Initiative, Leadership Potential
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the position.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Marketing automation tools
- Social media platforms
- Event planning and management software
- Microsoft Office Suite
ASSUMPTION: Familiarity with relevant marketing and event planning tools is not required, as full training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Supportive and inclusive work environment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable engaging with customers and building relationships?
- Do you have a positive attitude and a solution-focused mindset?
- Are you eager to learn and take on new challenges?
ASSUMPTION: Candidates who align with New Catalyst Inc.'s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working on-site in Louisville, KY may not be suitable for candidates who prefer remote work or live outside the area
- The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- The role requires strong communication skills and the ability to engage with customers, which may be challenging for candidates who are introverted or prefer working independently
- The role may require working overtime during events, which may be challenging for candidates with personal commitments or time constraints
ASSUMPTION: Candidates should carefully consider their personal preferences and circumstances when applying for this role.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or event coordinator positions, but offers a more comprehensive training program and opportunities for advancement
- The marketing and events industry is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the position
- This role offers a clear advancement path into leadership roles, making it an attractive opportunity for candidates looking to build a long-term career in marketing and events
ASSUMPTION: Candidates should research similar roles and consider their long-term career goals when applying for this position.
📝 Sample Projects
- Planning and executing a live marketing campaign at a local event
- Developing and implementing a social media marketing strategy for a client
- Assisting in the coordination of a large-scale event, including logistics, vendor management, and on-site support
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and advancement within the company?
- How does the company support the professional development of its employees?
- What is the work environment like, and how does the team collaborate and support each other?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment, but may not be exhaustive or representative of all aspects of the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your communication skills and customer service experiences
- Research the company and be ready to discuss your interest in marketing and events
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
