Entry Level Marketing Lead

📌 Core Information

🔹 Job Title: Entry Level Marketing Lead

🔹 Company: Instep Enterprise

🔹 Location: Rancho Cucamonga, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional sales strategies for local territories
• Monitoring and analyzing marketing metrics to enhance effectiveness
• Building and maintaining client relationships through exceptional communication and customer service
• Assisting in the development and launch of new products and services
• Working in a fast-paced, dynamic environment with a flexible work schedule

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong organizational skills to manage multiple projects and deadlines effectively.

📋 Key Responsibilities

✅ Determine appropriate promotional sales strategies for the local territory and execute through in-person communication and sales presentations

✅ Build and monitor promotions in various territories using marketing systems and tools

✅ Monitor marketing and consumer metrics; make recommendations for enhancing effectiveness, and report on all activity and results

✅ Assist in relationship development with consumers by thoroughly running through each marketing promotion our clients are offering and helping them select a package that suits their needs

✅ Market and sell new products and services

ASSUMPTION: This role involves a significant amount of travel and in-person client interactions, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 0-2 years of relevant experience in marketing, sales, or a related field

Required Skills:

• Excellent communication and presentation skills
• Strong analytical and data-driven mindset
• Proven ability to build and maintain client relationships
• Strong organizational skills and attention to detail
• Creativity and ability to think outside the box
• Flexibility and adaptability in a changing environment

Preferred Skills:

• Experience with marketing systems and tools
• Knowledge of industry trends and latest marketing techniques
• Bilingual or multilingual skills (a plus)

ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: Full-time, Monday-Friday, with a flexible schedule to accommodate client needs (evenings, weekends, and holidays as required)

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in the Rancho Cucamonga area.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Promotional Consulting Services

Company Size: 2-10 employees (Small, close-knit team with ample opportunities for growth and impact)

Founded: 2013 (Over a decade of experience in the industry)

Company Description:

• Instep Enterprise is a leader in marketing and promotional consulting services
• They help transform clients' businesses into leaders of their market
• Their expert team of Entry Level Marketing Leads plays a crucial role in driving this success

Company Specialties:

• Marketing and promotions consulting services
• Sales strategies and execution
• Client relationship development
• New product development and launch

Company Website: www.instepmg.com

ASSUMPTION: Instep Enterprise values a strong work ethic, creativity, and a passion for driving client success.

📊 Role Analysis

Career Level: Entry Level (First professional role or transitioning into the marketing field)

Reporting Structure: Reports directly to the CEO, with close collaboration with the Marketing and Sales teams

Work Arrangement: On-site, with a flexible work schedule to accommodate client needs

Growth Opportunities:

• Progression into a mid-level marketing role with increased responsibilities and leadership opportunities
• Expanding industry knowledge and expertise through hands-on experience and mentorship
• Potential for career advancement within the company as it continues to grow and expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team

Office Location(s): Rancho Cucamonga, CA

Geographic Context:

• Rancho Cucamonga is located in Southern California, approximately 35 miles east of Los Angeles
• The area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor activities, and dining options
• The cost of living in Rancho Cucamonga is generally lower than in nearby Los Angeles

Work Schedule: Full-time, Monday-Friday, with a flexible schedule to accommodate client needs (evenings, weekends, and holidays as required)

ASSUMPTION: The flexible work schedule may require candidates to be available for client meetings and events outside of standard business hours.

💼 Interview & Application Insights

Typical Process:

• Resume screening and initial phone or video interview
• In-person or virtual interview with the hiring manager (CEO)
• Final interview with the Marketing and Sales teams
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Communication and presentation skills
• Analytical and problem-solving abilities
• Creativity and adaptability
• Client relationship-building skills
• Understanding of marketing principles and industry trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Demonstrate your passion for marketing and commitment to driving client success

ATS Keywords: Marketing, Promotions, Sales, Communication, Relationship Building, Data Analysis, Organizational Skills, Attention to Detail, Creativity, Customer Service, Flexibility, Project Management

ASSUMPTION: Instep Enterprise uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketing systems and tools (training provided)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Data analysis and reporting tools

ASSUMPTION: While experience with specific marketing tools is not required, a willingness to learn and adapt to new technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial mindset
• Strong relationship-building skills
• Customer-focused approach
• Data-driven decision-making
• Adaptability and creativity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible in a changing environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of building and maintaining strong client relationships?
• Are you comfortable working in a fast-paced, dynamic environment with a flexible work schedule?
• Do you possess a strong entrepreneurial mindset and a passion for driving client success?

ASSUMPTION: Instep Enterprise values candidates who are a strong cultural fit, with a passion for marketing and a commitment to driving client success.

⚠️ Potential Challenges

• Requires a significant amount of travel and in-person client interactions
• May require working evenings, weekends, and holidays to accommodate client needs
• Fast-paced, dynamic environment with a flexible work schedule can be challenging for some candidates
• May involve managing multiple projects and deadlines simultaneously

ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require a high level of self-motivation, adaptability, and strong organizational skills.

📈 Similar Roles Comparison

• Entry Level Marketing Lead vs. Junior Marketing Associate: Both roles involve executing marketing strategies and building client relationships, but the Entry Level Marketing Lead role requires more independence and initiative
• Entry Level Marketing Lead vs. Marketing Coordinator: The Entry Level Marketing Lead role involves more client-facing responsibilities and strategic decision-making, while the Marketing Coordinator role focuses more on day-to-day tasks and administrative support
• Career progression: Entry Level Marketing Lead -> Mid-Level Marketing Manager -> Senior Marketing Director -> VP of Marketing

ASSUMPTION: This role offers a clear path for career advancement within the company, with opportunities for growth and increased responsibilities as the candidate gains experience and demonstrates success.

📝 Sample Projects

• Developing and executing a promotional sales strategy for a new client in the local territory
• Analyzing marketing metrics to identify trends and make data-driven recommendations for enhancing effectiveness
• Assisting in the launch of a new product or service, including market research, competitive analysis, and promotional planning

ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and tasks the Entry Level Marketing Lead may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
• How does the company measure success for this role, and what key performance indicators (KPIs) will be used to track progress?
• What opportunities exist for collaboration and knowledge-sharing with other departments and teams within the company?

ASSUMPTION: These interview questions are designed to provide a deeper understanding of the company culture, expectations for the role, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Follow up with the hiring manager (CEO) one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.