Entry Level Marketing Lead

📌 Core Information

🔹 Job Title: Entry Level Marketing Lead

🔹 Company: Instep Enterprise

🔹 Location: Rialto, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional sales strategies for local territories
• Monitoring and analyzing marketing metrics to enhance effectiveness
• Building and maintaining relationships with clients through effective communication
• Assisting in the development and sales of new products and services

ASSUMPTION: This role requires strong interpersonal skills, attention to detail, and the ability to thrive in a fast-paced environment. It is ideal for a recent graduate or early-career professional looking to gain experience in marketing and sales.

📋 Key Responsibilities

✅ Determine appropriate promotional sales strategies for local territories and execute through in-person communication and sales presentations

✅ Build and monitor promotions in various territories using marketing systems and tools

✅ Be data-driven. Monitor marketing and consumer metrics; make recommendations for enhancing effectiveness, and report on all activity and results

✅ Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment

✅ Assist in relationship development with the consumers by thoroughly running through each marketing promotion our clients are offering and helping them select a package that suits their needs

✅ Market and sell new products and services

ASSUMPTION: This role involves a significant amount of client-facing work and requires strong communication skills. It also demands a high level of organization and attention to detail to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field

Experience: 0-2 years of experience in marketing, sales, or a related field

Required Skills:

• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Data analysis skills and proficiency in Microsoft Office
• Ability to work independently and in a team environment
• Familiarity with marketing strategies and techniques

Preferred Skills:

• Experience with marketing software and tools
• Bilingual or multilingual skills
• Experience in the software development industry

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee development and training opportunities

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM. Occasional evenings, weekends, and holidays may be required based on client needs.

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in the Rialto, California area. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development. Instep Enterprise specializes in providing strategic and tactical advisory services to drive new product development and market growth for tech companies and investors.

Company Size: Small (2-10 employees). This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.

Founded: Instep Enterprise was founded in 2011 and has since served start-up, expansion stage, and mature software and technology companies and investors at the executive level.

Company Description:

• Instep Enterprise is a boutique consulting firm that provides a wide range of strategic and tactical advisory services to drive new product development and market growth.
• The company consists of a cadre of seasoned industry veterans who bring deep and diverse market, operational, product, domain, technical, and process expertise.
• Instep Enterprise is committed to inspiring, equipping, and advising tech companies to create new products, markets, and customers.

Company Specialties:

• Strategic and tactical advisory services
• New product development
• Market growth strategies
• Software and technology consulting

Company Website: http://www.instep.com

ASSUMPTION: Instep Enterprise's small size and focus on strategic advisory services allow for a high level of involvement and impact in the company's operations and decision-making processes.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for recent graduates or early-career professionals looking to gain experience in marketing and sales.

Reporting Structure: The Entry Level Marketing Lead reports directly to the CEO and works closely with the Marketing and Sales teams.

Work Arrangement: On-site, full-time. Occasional evenings, weekends, and holidays may be required based on client needs.

Growth Opportunities:

• As the company grows, there may be opportunities for advancement into management or specialized roles within the marketing department.
• Instep Enterprise's focus on strategic advisory services provides opportunities for learning and growth in various aspects of business development and strategy.
• The company's commitment to employee development and training offers opportunities for professional development and skill-building.

ASSUMPTION: The Entry Level Marketing Lead role offers a unique opportunity for early-career professionals to gain experience in marketing and sales while working closely with senior leadership and contributing to the company's growth and success.

🌍 Location & Work Environment

Office Type: Instep Enterprise's office is located in Lancaster, Pennsylvania, and offers a collaborative and professional work environment.

Office Location(s): Lancaster, Pennsylvania

Geographic Context:

• Lancaster, Pennsylvania, is located in the southeast region of the state, approximately 60 miles west of Philadelphia and 80 miles east of Harrisburg.
• The city offers a mix of urban and suburban living, with a population of around 60,000 people.
• Lancaster is known for its rich history, vibrant arts scene, and diverse cultural offerings.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM. Occasional evenings, weekends, and holidays may be required based on client needs.

ASSUMPTION: Instep Enterprise's office location in Lancaster, Pennsylvania, offers a convenient and enjoyable work environment for employees, with easy access to urban amenities and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (CEO)
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and critical thinking
• Organizational skills and attention to detail
• Data analysis and interpretation
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your marketing and sales experience, as well as any relevant projects or campaigns you have worked on.
• Research Instep Enterprise's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: Marketing strategies, promotional sales, in-person communication, sales presentations, marketing metrics, data-driven, relationship-building, customer-facing skills, organizational skills, attention to detail, creative thinking, marketing techniques, software development industry

ASSUMPTION: Instep Enterprise's interview process is designed to assess candidates' skills, experience, and cultural fit for the Entry Level Marketing Lead role. The company values strong communication, problem-solving, and organizational skills, as well as a passion for marketing and sales.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software and tools (e.g., CRM, marketing automation, social media management)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing software stack and the candidate's relevant experience and skills.

👔 Cultural Fit Considerations

Company Values:

• Inspire: Encourage and motivate others to achieve their best
• Equip: Provide the tools, knowledge, and support needed for success
• Advise: Offer expert guidance and counsel based on experience and data

Work Style:

• Collaborative: Work closely with team members and stakeholders to achieve common goals
• Adaptable: Be open to change and willing to adjust priorities as needed
• Data-driven: Use data and analytics to inform decision-making and improve performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing multiple projects and deadlines?
• Do you possess strong communication and interpersonal skills, with the ability to build and maintain relationships with clients and stakeholders?
• Are you passionate about marketing and sales, with a desire to learn and grow in the field?

ASSUMPTION: Instep Enterprise values candidates who are collaborative, adaptable, and data-driven, with a strong work ethic and a passion for marketing and sales. The company's values of inspire, equip, and advise guide its approach to working with clients and employees.

⚠️ Potential Challenges

• The Entry Level Marketing Lead role may require occasional evenings, weekends, and holidays based on client needs, which could impact work-life balance.
• The fast-paced nature of the role may present challenges in managing multiple projects and deadlines effectively.
• As a small company, Instep Enterprise may have limited resources and support for certain aspects of the role, requiring candidates to be adaptable and resourceful.
• The software development industry can be competitive and dynamic, requiring candidates to stay up-to-date with industry trends and best practices.

ASSUMPTION: While the Entry Level Marketing Lead role presents several challenges, it also offers significant opportunities for growth, learning, and impact within the company.

📈 Similar Roles Comparison

• Entry Level Marketing Lead vs. Junior Marketing Associate: The Entry Level Marketing Lead role focuses more on sales and client-facing responsibilities, while the Junior Marketing Associate role may be more focused on marketing campaign execution and analysis.
• Industry-specific context: Instep Enterprise's focus on the software development industry requires candidates to have a strong understanding of the industry and its trends, as well as the ability to work with technical clients and stakeholders.
• Career path comparison: The Entry Level Marketing Lead role can serve as a stepping stone to more senior marketing or sales roles within the company or the broader software development industry.

ASSUMPTION: The Entry Level Marketing Lead role at Instep Enterprise offers a unique blend of marketing and sales responsibilities, with a focus on client-facing work and data-driven decision-making. The role's industry-specific context and career path opportunities make it an attractive option for early-career professionals looking to gain experience in marketing and sales within the software development industry.

📝 Sample Projects

• Develop and execute a promotional sales strategy for a new software product launch, including in-person communication and sales presentations with potential clients
• Analyze marketing metrics and consumer data to identify trends and opportunities for improving the effectiveness of marketing campaigns
• Assist in the development and sales of new products and services, including market research, competitive analysis, and customer segmentation

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of responsibilities and tasks associated with the Entry Level Marketing Lead role at Instep Enterprise. The specific projects and tasks may vary depending on the company's needs and the candidate's relevant experience and skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Instep Enterprise support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to manage its time and priorities?
• What are the most challenging aspects of this role, and how has the company addressed them in the past?
• How does Instep Enterprise measure the success of its marketing and sales efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: The key questions listed above are intended to provide examples of the types of questions candidates may want to ask during the interview process for the Entry Level Marketing Lead role at Instep Enterprise. The specific questions may vary depending on the candidate's interests, experience, and goals for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any marketing or sales experience, relevant projects or campaigns, and industry-specific knowledge.
• Prepare examples of your marketing and sales experience, as well as any relevant projects or campaigns you have worked on.
• Research Instep Enterprise's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the hiring manager (CEO) one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.