Entry Level Marketing Lead

📌 Core Information

🔹 Job Title: Entry Level Marketing Lead

🔹 Company: Instep Enterprise

🔹 Location: Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional sales strategies for local territories
• Building and monitoring promotions using marketing systems and tools
• Analyzing marketing and consumer metrics to enhance effectiveness
• Assisting in relationship development with consumers
• Marketing and selling new products and services

ASSUMPTION: This role requires a strong entrepreneurial mindset with a focus on customer-facing skills and relationship building. It involves a high degree of flexibility and adaptability to meet the needs of clients and the team.

📋 Key Responsibilities

✅ Determine appropriate promotional sales strategies for local territories and execute through in-person communication and sales presentations

✅ Build and monitor promotions in various territories using marketing systems and tools

✅ Monitor marketing and consumer metrics, make recommendations for enhancing effectiveness, and report on all activity and results

✅ Assist in relationship development with consumers by running through each marketing promotion and helping them select a suitable package

✅ Market and sell new products and services

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to prioritize in a changing environment. It also demands creativity in developing marketing ideas and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or business development

Experience: 0-2 years of experience in marketing, sales, or a related field

Required Skills:

• Strong relationship-building and customer-facing skills
• Data analysis and reporting skills
• Excellent communication skills
• Strong organizational skills and attention to detail
• Ability to think creatively and "outside of the box"
• Flexibility and adaptability to work weekends, nights, and holidays as needed

Preferred Skills:

• Experience with marketing systems and tools
• Understanding of marketing perspectives and strategies
• Interest in industry trends and latest marketing techniques

ASSUMPTION: While a bachelor's degree is preferred, relevant experience in marketing, sales, or a related field may be considered. Strong interpersonal skills and a passion for analyzing market dynamics are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility to work weekends, nights, and holidays as needed

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in Ontario, Canada. Benefits may vary based on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 2-10 employees (Small, close-knit team with a family-like atmosphere)

Founded: 2010 (Over a decade of experience in the industry)

Company Description:

• Instep Enterprise is a boutique consulting firm providing strategic and tactical advisory services to drive new product development and market growth
• They serve start-up, expansion stage, and mature software and technology companies and investors at the executive level
• Their team consists of seasoned industry veterans with deep and diverse market, operational, product, domain, technical, and process expertise

Company Specialties:

• New product development
• Market growth strategies
• Executive-level advisory services

Company Website: http://www.instep.com

ASSUMPTION: Instep Enterprise is a small, specialized consulting firm with a strong focus on providing personalized, high-quality services to its clients. Their team's diverse expertise allows them to offer comprehensive solutions to a wide range of software and technology companies.

📊 Role Analysis

Career Level: Entry Level (First professional role or early career stage)

Reporting Structure: Reports directly to the CEO, serving as a key contributor to the Marketing and Sales team

Work Arrangement: On-site, with flexibility to work weekends, nights, and holidays as needed

Growth Opportunities:

• Potential for career advancement as the company grows and expands its client base
• Opportunities to learn from and collaborate with experienced industry professionals
• Possibility to take on more responsibilities and leadership roles as skills and experience develop

ASSUMPTION: This entry-level role offers a unique opportunity to gain valuable experience working directly with the CEO and contributing to the company's continued success. As the company grows, there may be opportunities for career advancement and increased responsibilities.

🌍 Location & Work Environment

Office Type: Small, close-knit office environment with a family-like atmosphere

Office Location(s): Lancaster, PA

Geographic Context:

• Lancaster, PA is a small city located in southeastern Pennsylvania, approximately 60 miles west of Philadelphia
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and historical sites
• Lancaster has a relatively low cost of living compared to other major metropolitan areas in the northeastern United States

Work Schedule: Full-time (40 hours per week), with flexibility to work weekends, nights, and holidays as needed to meet the demands of clients and the team

ASSUMPTION: The small office environment at Instep Enterprise fosters close collaboration and teamwork among employees. The location in Lancaster, PA offers a mix of urban and rural environments, providing opportunities for both cultural and outdoor experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the CEO
• Background check and reference check
• Job offer

Key Assessment Areas:

• Customer-facing skills and relationship-building abilities
• Data analysis and reporting skills
• Creativity and problem-solving skills
• Adaptability and flexibility to work in a changing environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your data analysis and reporting skills, as well as your creative problem-solving abilities
• Research Instep Enterprise's company values and be prepared to discuss how your personal values align with theirs
• Be ready to discuss your flexibility and adaptability to work weekends, nights, and holidays as needed

ATS Keywords: Marketing, Promotions, Sales, Customer-Facing Skills, Relationship Building, Data Analysis, Organizational Skills, Attention to Detail, Creative Thinking, Flexibility, Communication, Project Management, Product Analysis, Market Dynamics, Industry Trends, Marketing Techniques

ASSUMPTION: The application process at Instep Enterprise is designed to assess your skills and experiences relevant to the Entry Level Marketing Lead role. Be prepared to provide specific examples of your abilities and to discuss how you align with the company's values and culture.

🛠️ Tools & Technologies

• Marketing systems and tools (specific tools not mentioned in the job description)
• Data analysis and reporting software (specific tools not mentioned in the job description)
• Project management tools (specific tools not mentioned in the job description)

ASSUMPTION: While the job description does not specify the marketing systems and tools used at Instep Enterprise, candidates should be prepared to learn and utilize various tools to effectively perform their job responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and professionalism

Work Style:

• Entrepreneurial mindset
• Adaptability and flexibility
• Strong communication and interpersonal skills
• Attention to detail and organizational skills

Self-Assessment Questions:

• Do you have a strong entrepreneurial mindset and a passion for customer-facing roles?
• Are you comfortable working in a small, close-knit office environment with a family-like atmosphere?
• Do you possess strong organizational skills, attention to detail, and the ability to prioritize in a changing environment?
• Are you adaptable and flexible, with a willingness to work weekends, nights, and holidays as needed?

ASSUMPTION: Instep Enterprise values a strong entrepreneurial mindset, adaptability, and a customer-centric approach. Candidates should be prepared to discuss their alignment with these values and how they can contribute to the company's continued success.

⚠️ Potential Challenges

• Working weekends, nights, and holidays as needed to meet the demands of clients and the team
• Adapting to a changing environment and prioritizing tasks accordingly
• Developing and executing creative marketing ideas and campaigns
• Building and maintaining strong relationships with consumers and clients

ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and a customer-centric approach. Candidates should be prepared to discuss how they would overcome these challenges in the interview process.

📈 Similar Roles Comparison

• Entry Level Marketing Lead vs. Junior Marketing Associate: The Entry Level Marketing Lead role at Instep Enterprise is more focused on customer-facing skills and relationship building, while the Junior Marketing Associate role may be more focused on market research and analysis
• Industry-specific context: Instep Enterprise specializes in software development, so candidates with experience or interest in this industry may find this role particularly appealing
• Career path comparison: The Entry Level Marketing Lead role at Instep Enterprise offers the opportunity to gain valuable experience working directly with the CEO and contributing to the company's continued success, with potential for career advancement as the company grows

ASSUMPTION: While the Entry Level Marketing Lead role at Instep Enterprise shares some similarities with other marketing roles, it is unique in its focus on customer-facing skills and relationship building, as well as the opportunity to work directly with the CEO and contribute to the company's continued success.

📝 Sample Projects

• Developing and executing a promotional sales strategy for a new software product launch
• Analyzing marketing and consumer metrics to identify trends and make data-driven recommendations for enhancing effectiveness
• Assisting in relationship development with consumers by running through each marketing promotion and helping them select a suitable package

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities they may encounter in the Entry Level Marketing Lead role at Instep Enterprise. However, the specific projects and tasks may vary based on the company's current client base and marketing strategies.

❓ Key Questions to Ask During Interview

• How would you describe the company culture at Instep Enterprise, and how does it support the success of the Entry Level Marketing Lead role?
• What are the most important qualities you look for in a successful Entry Level Marketing Lead, and how do you see those qualities reflected in my application and interview?
• How does Instep Enterprise support the professional development and growth of its employees, particularly in entry-level roles like this one?
• What are the biggest challenges facing the company and the Entry Level Marketing Lead role in the coming year, and how can I contribute to addressing them?
• How does Instep Enterprise measure the success of its Entry Level Marketing Leads, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These key questions are designed to help candidates better understand the company culture, expectations, and opportunities for growth in the Entry Level Marketing Lead role at Instep Enterprise. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your data analysis and reporting skills, as well as your creative problem-solving abilities
• Research Instep Enterprise's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.