📌 Core Information
🔹 Job Title: EPL Senior Marketing Consultant - Marketing and Communications Division
🔹 Company: City Of Edmonton
🔹 Location: Edmonton, Alberta, Canada
🔹 Job Type: Permanent Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing and communication plans aligned with EPL’s business priorities
- Leading the execution of multi-channel campaigns targeting diverse audience segments
- Managing content and collateral development with creative, communications, and digital teams
- Collaborating with in-house marketing specialists to align messaging and timelines
- Tracking and evaluating project and campaign results leveraging data and feedback
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop integrated marketing and communication plans aligned with EPL’s business plan priorities
✅ Collaborate with clients to turn goals into actionable strategies and campaigns
✅ Contribute to the planning and management of marketing budgets
✅ Lead the development and execution of multi-channel campaigns targeting diverse audience segments
✅ Manage content and collateral development with creative, communications, and digital teams, ensuring effective campaigns and responsible use of resources
✅ Maintain consistency in brand voice and visual identity across all channels
✅ Act as a trusted marketing advisor across the organization, providing strategic guidance and expert recommendations on tools, tactics, and best practices to teams and senior leadership
✅ Collaborate with in-house marketing specialists to align messaging and timelines, while maintaining accountability for cohesive and effective execution
✅ Adapt your role based on project needs, sometimes leading the charge and sometimes supporting, always with a focus on delivering great quality work
✅ Track and evaluate project and campaign results leveraging data and feedback
✅ Share insights and apply them to future projects
✅ Stay up to date on marketing trends and bring fresh ideas to the table
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to deliver effective marketing campaigns.
🎯 Required Qualifications
Education: A degree in marketing, communications, business, or a related field (equivalent education/experience may be considered)
Experience: At least five years of experience in marketing and communications, with a strong focus on strategy and project execution
Required Skills:
- Proven ability to lead and manage complex marketing and communications projects
- Experienced in using a strategic mix of paid, owned, earned, and shared channels
- Great organizational skills; able to juggle multiple projects and timelines
- Strong written and verbal communication skills, with the ability to tailor messages for different audiences and platforms
- Able to think strategically while managing the details that make projects and campaigns successful
- Comfortable working independently, while also thriving in a collaborative, cross-functional environment
- Confident in collecting and using data and web analytics to inform strategy, measure impact, and optimize performance
Preferred Skills:
- Membership in the International Association of Business Communications (IABC) or the Canadian Public Relations Society (CPRS)
- Experience in the public or non-profit sector
ASSUMPTION: Candidates should have a strong background in marketing and communications, with a proven track record of developing and executing successful campaigns.
💰 Compensation & Benefits
Salary Range: $74,954 - $95,661 per annum based on a 35 hour work week (approximately $41.02 - $52.36 per hour)
Benefits:
- Shift differential may apply in accordance with the terms and conditions of the CSU52 Collective Agreement
- Marketing, Communications and Fund Development Division employees are subject to variable hours of work as per the Collective Agreement and shift length and scheduling may vary based on operational needs
Working Hours: 35 hours per week
ASSUMPTION: The salary range is estimated based on the provided hourly rate and a standard work week. Benefits are subject to the collective agreement and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Government Administration
Company Size: 10,001+ employees
Founded: The City of Edmonton was incorporated in 1904
Company Description:
- The City of Edmonton is one of Canada's youngest and fastest growing cities, with a population of over one million
- It is located on Treaty 6 Territory and is known for its diverse economy, quality of life, community safety, and welcoming spirit
- The city is building a resilient and diverse economy, attracting the best and the brightest, and striving to be a world leader in environmental sustainability
Company Specialties:
- Government administration
- Community development
- Infrastructure management
- Public safety
Company Website: https://recruitment.edmonton.ca
ASSUMPTION: The City of Edmonton offers a wide range of services and is committed to creating a positive impact on the lives of its residents.
📊 Role Analysis
Career Level: Senior role with significant responsibility and influence
Reporting Structure: Reports directly to the Director, Marketing, Communications and Fund Development
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to take on additional responsibilities or lead a team as the organization grows
- Opportunities to work on high-profile projects and campaigns
- Chance to develop skills in a dynamic and evolving field
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications field.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Stanley Milner Library, 5th Floor, 7 Sir Winston Churchill Square, Edmonton, Alberta T5J 2V4
Geographic Context:
- Edmonton is located in the central region of Alberta, Canada
- It has a humid continental climate with warm summers and cold winters
- The city is known for its festivals, cultural attractions, and outdoor activities
Work Schedule: Standard office hours with potential flexibility based on project needs
ASSUMPTION: Edmonton offers a mix of urban and outdoor lifestyle opportunities, with a diverse cultural scene and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director, Marketing, Communications and Fund Development
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and execution abilities
- Communication and collaboration skills
- Cultural fit and alignment with the City of Edmonton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the City of Edmonton's marketing and communications strategies to demonstrate your understanding of the organization
- Practice common interview questions and be prepared to discuss your approach to marketing and communications challenges
ATS Keywords: Marketing strategy, campaign development, project management, data analysis, communication skills, collaboration, budget management, audience engagement, brand management, content development, performance measurement, trend analysis, creative thinking, organizational skills, independent work, teamwork
ASSUMPTION: The application process may vary, and it's essential to monitor the City of Edmonton's careers website for updates and specific instructions.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary based on the City of Edmonton's marketing and communications technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Respect
- Innovation
- Collaboration
Work Style:
- Results-driven
- Team-oriented
- Adaptable
- Customer-focused
- Data-informed
Self-Assessment Questions:
- How do you align your work with the City of Edmonton's values?
- Describe a time when you had to adapt your approach to meet a project's evolving needs?
- How do you ensure that your marketing and communications efforts resonate with diverse audiences?
ASSUMPTION: The City of Edmonton values a diverse and inclusive workforce that reflects the community it serves.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously
- Working with various teams and stakeholders to ensure cohesive and effective execution
- Adapting to changes in project scope or priorities
- Meeting tight deadlines and maintaining high-quality standards
- Working in a dynamic and evolving field, staying up-to-date with marketing trends and best practices
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director in a corporate setting, but with a focus on public sector marketing and communications
- It requires a broader range of skills, including stakeholder management, public relations, and community engagement
- Career progression may involve moving into a leadership role within the marketing and communications department or transitioning to a related field, such as public affairs or community development
ASSUMPTION: This role offers a unique blend of strategic marketing and communications experience, with a focus on public sector engagement and community impact.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new library service or program
- Creating targeted content and collateral to engage specific audience segments, such as seniors, youth, or new residents
- Managing a rebranding project to update the Edmonton Public Library's visual identity and messaging
ASSUMPTION: These sample projects illustrate the diverse range of marketing and communications initiatives that the Senior Marketing Consultant may lead or contribute to.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and communications strategy for the Edmonton Public Library?
- What are the most significant challenges facing the marketing and communications department, and how can this role address them?
- How does the City of Edmonton support the professional development and growth of its employees?
- What is the team structure and dynamic within the Marketing, Communications and Fund Development division?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the City of Edmonton's careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the City of Edmonton's marketing and communications strategies to demonstrate your understanding of the organization
- Practice common interview questions and be prepared to discuss your approach to marketing and communications challenges
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
