eRetail and Search Campaign Manager

Here's the enhanced job description based on the provided input:

📌 Core Information

🔹 Job Title: eRetail and Search Campaign Manager

🔹 Company: P&G

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 1+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating, buying, and optimizing digital media plans for eRetail and search channels
• Collaborating with internal and external partners to ensure flawless media plan execution
• Monitoring campaign performance and providing data-driven insights to optimize plans
• Working closely with digital media and marketing technology supplier teams
• Partnering with creative and PR agency counterparts to execute strategies that unlock growth
• Developing digital media journeys and audience strategies for targeted, premium, and relevant media programs
• Building capability and making strategic shift recommendations within platforms
• Leading learning agendas across multiple brands, measuring, optimizing, and disseminating findings
• Working successfully across in-house teams and key media and creative agency teams for full integration

ASSUMPTION: This role requires a strong understanding of digital media planning, execution, and optimization. The ideal candidate will have experience working with eRetail and search channels, as well as proficiency in relevant tools and platforms.

📋 Key Responsibilities

✅ Create, buy, and optimize digital media plans for eRetail and search channels

✅ Collaborate with internal and external partners to ensure flawless media plan execution

✅ Monitor campaign performance and provide data-driven insights to optimize plans

✅ Work closely with digital media and marketing technology supplier teams

✅ Partner with creative and PR agency counterparts to execute strategies that unlock growth

✅ Develop digital media journeys, on-ramps, and audience strategies for targeted, premium, and relevant media programs

✅ Build capability and make strategic shift recommendations within platforms

✅ Lead learning agendas across multiple brands, measuring, optimizing, and disseminating findings

✅ Work successfully across in-house teams and key media and creative agency teams for full integration

ASSUMPTION: This role requires strong analytical skills and the ability to triangulate between data, brand goals, and opportunities to make recommendations and optimize plans.

🎯 Required Qualifications

Education: Minimum College Degree/Certificate; Bachelor’s Degree preferred

Experience: 1+ years of experience executing holistic paid digital media campaigns in social media and eRetail platforms

Required Skills:

• Experience leveraging data to provide ongoing actionable insights into campaign performance
• Proficient in Microsoft Office

Preferred Skills:

• 2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)
• Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively in a collaborative, cross-functional team environment.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 CAD per year (based on experience level and industry standards for the role)

Benefits:

• Flexible work arrangements, including a hybrid work approach and temporary work arrangements
• Domestic relocation benefits for moves over 60km from the work location
• Total rewards program, including competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support
• Employee education plan and P&G personal development opportunities
• Comprehensive parental and adoption leave with supplemental top-up pay benefit
• Employee wellness programs, including psychology benefits and on-site massage therapy services
• Subsidized gym, fitness, and relaxation classes with virtual options
• P&G WorkPerks program with discounts and deals

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,001+ employees

Founded: 1837

Company Description:

• P&G is a multinational consumer goods company with a portfolio of trusted, iconic brands
• The company is committed to delivering superior consumer experiences and driving growth through innovative products and marketing strategies
• P&G offers a wide range of opportunities for career growth and development, with a strong focus on diversity, equity, and inclusion

Company Specialties:

• Consumer Goods
• Marketing
• Brand Management

Company Website: P&G Careers

ASSUMPTION: P&G is a large, global organization with a strong presence in the consumer goods industry. The company's success is driven by its commitment to innovation, quality, and sustainability.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The role reports directly to the Senior Media Manager and is co-located with the Category Brand Team

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Potential advancement to senior roles within the media team or the brand team
• Opportunities to work on high-visibility campaigns and projects
• Access to learning and development resources to enhance skills and advance career

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the organization.

🌍 Location & Work Environment

Office Type: Hybrid (a combination of on-site and remote work)

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario, Canada
• The city is known for its multicultural diversity, vibrant arts and culture scene, and robust economy
• Toronto is home to a large and growing tech industry, with many startups and established companies

Work Schedule: Full-time, with a hybrid work arrangement that combines on-site and remote work

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a wide range of opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral interviews with the hiring manager and other team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Digital media planning and execution expertise
• Collaboration and communication skills
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Highlight relevant experience and skills, particularly in digital media planning and execution
• Demonstrate your ability to work effectively in a collaborative, cross-functional team environment
• Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
• Research P&G's company culture and values to show your fit for the organization

ATS Keywords: Digital Media Planning, eRetail, Search Campaigns, Social Media, Data Analysis, Campaign Optimization, Cross-functional Teamwork, Collaboration, Brand Management, Media Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital media planning and execution skills, as well as their ability to work effectively in a collaborative, cross-functional team environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• eRetail platforms (Amazon, eBay, etc.)
• Search engine advertising platforms (Google Ads, Bing Ads, etc.)
• Media planning and buying tools (e.g., Google Display & Video 360, The Trade Desk, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's media planning and buying processes, as well as the brands and platforms being targeted.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Leadership
• Ownership
• Collaboration
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach working collaboratively with cross-functional teams to achieve common goals?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you ensure that your work aligns with the company's values and culture?

ASSUMPTION: P&G values diversity, inclusion, and collaboration. Candidates should be able to demonstrate their ability to work effectively in a multicultural, team-oriented environment.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously
• Keeping up with the latest digital media trends and platforms
• Working effectively in a fast-paced, dynamic work environment
• Balancing the demands of multiple stakeholders, including internal teams and external partners

ASSUMPTION: This role may present challenges related to managing multiple priorities, working in a dynamic environment, and balancing stakeholder expectations. Successful candidates will be able to demonstrate strong project management skills and the ability to thrive in a fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Media Planner or Social Media Manager, but with a focus on eRetail and search campaigns
• Unlike other roles, this position requires a strong understanding of both social media and eRetail platforms, as well as the ability to optimize campaigns across multiple channels
• Career paths for this role may lead to senior media management positions or brand management roles within the organization

ASSUMPTION: This role is unique in its focus on eRetail and search campaigns, requiring a strong understanding of both social media and eRetail platforms. Successful candidates will be able to demonstrate expertise in both areas and the ability to optimize campaigns across multiple channels.

📝 Sample Projects

• Developing a targeted social media campaign to drive brand awareness and ecommerce sales for a major CPG brand
• Optimizing a search engine advertising campaign to improve click-through rates and conversion rates for a leading eRetail platform
• Collaborating with a cross-functional team to create and execute a holistic media plan for a new product launch, integrating social media, search, and eRetail channels

ASSUMPTION: These sample projects illustrate the types of initiatives a Digital Campaign Manager might work on, focusing on eRetail and search campaigns and requiring strong digital media planning and execution skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure for this role and how it collaborates with other departments within the organization?
• How does the company support the professional development and growth of its employees in this role?
• Can you provide an example of a successful eRetail or search campaign that the company has executed, and what made it successful?
• How does the company measure the success of its digital media campaigns, and how does this role contribute to that process?
• What are the key challenges facing the digital media team, and how does this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's approach to digital media planning and execution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the P&G Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in digital media planning and execution
• Prepare for the interview process by researching P&G's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and address any questions or concerns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.