eRetail Search Campaign Manager/ Gestionnaire de campagne de recherche eRetail

📌 Core Information 🔹 Job Title: eRetail Search Campaign Manager / Gestionnaire de campagne de recherche eRetail 🔹 Company: PGBPGNGLOBAL 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Full-Time 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 8, 2025 🚀 Job Overview Key aspects of this role include: - Developing and optimizing search strategies across the category brand portfolio - Monitoring campaign performance and collaborating with internal and external partners - Working across an integrated team to create, buy, and optimize breakthrough plans - Reporting to a Category Senior Media Manager and co-locating with the Category Brand Team - Driving media-enabled growth across a category portfolio in an in-house media team ASSUMPTION: This role requires a strong understanding of paid search, retail search, and Amazon Ads. The ideal candidate will have experience working with in-house media teams and collaborating with cross-functional partners. 📋 Key Responsibilities ✅ Develop and optimize search strategies across the category brand portfolio, including end-to-end strategy development, set-up in platform, and optimization ✅ Monitor campaign pacing and performance in line with Brand goals and objectives, making ongoing campaign optimization recommendations ✅ Measure impact and effectiveness of campaigns using quantitative and qualitative metrics ✅ Present campaign recaps and insights to the team ✅ Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms ✅ Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans ASSUMPTION: The candidate should be comfortable working with data and analytics tools, and have strong project management skills to handle multiple campaigns and stakeholders. 🎯 Required Qualifications Education: - Minimum of College Degree/Certificate; Bachelor’s Degree preferred Experience: - Minimum 4 years experience creating, executing, optimizing and analyzing paid retail search campaigns across platforms (Amazon, Retailer Search, etc.) - Minimum 2 years experience in Amazon Ads and Criteo - Proven knowledge of paid search, and paid search set-up that has driven business results for clients Preferred Skills: - 4-5 years of paid search experience - Proficient in Microsoft Office - Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans Ideal Candidate: - Collaborates and is comfortable working as part of a team and on individual projects - Displays outstanding ability to think creatively and identify and resolve problems - Possesses excellent analytical, organizational, project management and time management skills - Is self-assured and composed to drive influence with more senior individuals across the business - Is self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment - Possesses extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications - Is data driven and has an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results - Communicates effectively and leverages verbal and visual communication to drive action - Operates in ambiguous environments and navigates effectively through complex issues, leveraging expertise and business understanding to recommend solutions ASSUMPTION: The candidate should have a strong understanding of the eRetail landscape, consumer behavior, and market trends to make data-driven decisions. 💰 Compensation & Benefits Salary Range: $70,000 - $90,000 CAD (Based on industry standards for the role, experience level, and location) Benefits: - Competitive benefits package - Retirement savings plans with company matching - Health, dental, and vision insurance - Employee assistance program - Tuition reimbursement and professional development opportunities - Employee discounts on P&G products Working Hours: 40 hours per week, with flexibility for remote work ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Consumer Goods, specifically Beauty and Personal Care Company Size: 10,001+ employees (Enterprise) Founded: 1837 (Over 185 years ago) Company Description: P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. Our success is driven by our people, who are dedicated to delivering superior consumer experiences and driving sustainable growth. Company Specialties: - Consumer Goods - Marketing - Advertising Company Website: https://www.pg.com 📊 Role Analysis Career Level: Mid-level (5-10 years of experience) Reporting Structure: Reports to a Category Senior Media Manager and works closely with the Category Brand Team Work Arrangement: On-site, with flexibility for remote work Growth Opportunities: - Potential to take on additional responsibilities and advance within the media team - Opportunities to work on high-impact projects and collaborate with cross-functional teams - Exposure to various aspects of the eRetail landscape and consumer behavior ASSUMPTION: The candidate should be open to learning and growth opportunities, and be comfortable working in a dynamic, fast-paced environment. 🌍 Location & Work Environment Office Type: Corporate headquarters with a modern, collaborative workspace Office Location(s): Toronto, Ontario, Canada Geographic Context: - Toronto is the capital city of the province of Ontario, with a population of over 2.9 million people - The city is known for its multicultural diversity, vibrant arts and culture scene, and numerous employment opportunities - Toronto is home to a thriving tech industry and a growing number of startups Work Schedule: Monday to Friday, with flexibility for remote work ASSUMPTION: The candidate should be comfortable working in a bustling, multicultural city and be open to the unique opportunities and challenges that come with living and working in Toronto. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and skills-based interviews 4. Final round interviews with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Problem-solving skills and analytical thinking - Experience with paid search and eRetail campaigns - Ability to work collaboratively and manage multiple stakeholders - Adaptability and comfort with ambiguity - Cultural fit and alignment with P&G values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of the eRetail landscape and consumer behavior in your application materials - Be prepared to discuss your experience with paid search and eRetail campaigns in detail during interviews - Research P&G's company culture and values, and be ready to demonstrate your alignment with them ATS Keywords: Paid Search, Retail Search, Amazon Ads, Criteo, Campaign Optimization, Data Analysis, Project Management, Collaboration, Creative Thinking, Problem Solving, Communication, Agility, Stakeholder Management, Time Management, Quantitative Metrics, Qualitative Metrics, Media Strategy ASSUMPTION: The candidate should be familiar with applicant tracking systems (ATS) and be strategic in incorporating relevant keywords from the job description into their resume and application materials. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Analytics - Amazon Advertising Platform (AAP) - Criteo - Other relevant paid search and eRetail campaign management tools ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed for the role. 👔 Cultural Fit Considerations Company Values: - Integrity: Acting with honesty and integrity in all we do - Leadership: Inspiring and enabling others to achieve outstanding results - Ownership: Taking personal responsibility for delivering our goals - Inclusion: Fostering an inclusive work environment where everyone feels valued and respected - Collaboration: Working together to achieve common goals Work Style: - P&G values a diverse and inclusive work environment where everyone feels valued and respected - The company encourages open communication, collaboration, and teamwork - P&G fosters a culture of continuous learning and growth, with opportunities for professional development and advancement Self-Assessment Questions: 1. How do you align with P&G's value of integrity, and can you provide an example of a time when you demonstrated this value? 2. How do you approach working in a diverse and inclusive environment, and how have you fostered inclusion in past roles? 3. How do you balance working collaboratively with taking personal ownership for your responsibilities? ASSUMPTION: The candidate should be able to demonstrate their alignment with P&G's values and work style, and be prepared to discuss their approach to cultural fit during interviews. ⚠️ Potential Challenges - Working in a fast-paced, dynamic environment with multiple stakeholders and priorities - Balancing short- and long-term needs and implications while managing multiple projects - Navigating complex issues and ambiguity, leveraging expertise and business understanding to recommend solutions - Adapting to changes in the eRetail landscape and consumer behavior - Managing multiple campaigns and stakeholders with varying priorities and expectations ASSUMPTION: The candidate should be comfortable working in a challenging, dynamic environment and be open to learning and growth opportunities. 📈 Similar Roles Comparison - eRetail Search Campaign Manager vs. Paid Search Specialist: - The eRetail Search Campaign Manager role focuses on developing and optimizing search strategies across a category brand portfolio, while the Paid Search Specialist role may focus on a single brand or product line. - The eRetail Search Campaign Manager role requires a broader understanding of the eRetail landscape and consumer behavior, while the Paid Search Specialist role may require more in-depth knowledge of a specific brand or product. - eRetail Search Campaign Manager vs. Media Planner/Buyer: - The eRetail Search Campaign Manager role focuses on paid search campaigns, while the Media Planner/Buyer role may oversee a broader range of media channels, including display, video, and social media. - The eRetail Search Campaign Manager role requires expertise in paid search and eRetail campaign management, while the Media Planner/Buyer role may require broader media planning and buying skills. ASSUMPTION: The candidate should be aware of the unique aspects of the eRetail Search Campaign Manager role and be prepared to discuss their fit for the position during interviews. 📝 Sample Projects 1. Developing and optimizing a paid search campaign for a new product launch, driving awareness and conversions 2. Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting insights to the team 3. Collaborating with cross-functional teams to create integrated media plans that drive business results ASSUMPTION: The candidate should be able to provide specific examples of their experience with paid search and eRetail campaign management, and be prepared to discuss their approach to project-based work during interviews. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and dynamics of the Category In-House Media Team and the Category Brand Team? 2. How does the company support the growth and development of its employees, particularly in the media team? 3. Can you provide an example of a successful eRetail search campaign that the team has executed, and what were the key factors in its success? 4. How does the company approach collaboration and integration with external partners, such as media and creative agencies? 5. What are the most challenging aspects of working in an in-house media team, and how does the company support its employees in overcoming these challenges? ASSUMPTION: The candidate should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and the company. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://www.pgcareers.com/global/en/job/R000130807/eRetail-Search-Campaign-Manager-Gestionnaire-de-campagne-de-recherche-eRetail 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral and skills-based interviews, focusing on your experience with paid search and eRetail campaign management 4. Research P&G's company culture and values, and be ready to demonstrate your alignment with them during interviews 5. Follow up with the hiring manager after your interview, expressing your interest in the role and reiterating your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.