Especialista Customer Marketing Autoservicios

📌 Core Information

🔹 Job Title: Especialista Customer Marketing Autoservicios

🔹 Company: Essity

🔹 Location: Lima, Peru

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and planning the Trade Marketing strategy for the Self-Service Channel
• Ensuring flawless execution at points of sale in terms of visibility, assortment, pricing, promotion, distribution, training, and customer relations
• Building synergy between shopper insights, customer needs, and target brands in the portfolio
• Leading the total promotional mix of the channel and managing the area's budget
• Identifying opportunities for channel and category growth through market research and field trips

ASSUMPTION: This role requires a strong understanding of the local market, customer needs, and competitive landscape to create effective Trade Marketing strategies.

📋 Key Responsibilities

✅ Design and plan the Trade Marketing strategy and tactical plan for the Self-Service Channel, ensuring flawless execution at the points of sale in terms of visibility/display, assortment, pricing, promotion, distribution, training, and internal and external customer relations.

✅ Recommend the right portfolio and assortment in the channel ensuring competitive and profitable pricing.

✅ Elaborate assertive and dynamic annual plan of Promotions and other building blocks ensuring healthy and profitable growth of the brands in the channel through constant monitoring and analysis of results (sell out, investment, ROI) and immediate implementation of key learnings.

✅ ... (Continue with all responsibilities from the original description)

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams to ensure successful execution of Trade Marketing strategies.

🎯 Required Qualifications

Education: Graduates in administration, marketing, communications, industrial engineering, or related careers

Experience: A minimum of 3 years of experience in similar positions

Required Skills:

• Trade Marketing strategy development
• Promotional planning and execution
• Budget management
• Brand exposure and visibility enhancement
• Customer relations and sales analysis
• Market research and analysis
• Channel strategy and assortment planning
• ROI analysis and key learning implementation
• Point-of-sale execution and monitoring
• Team leadership and cross-functional collaboration

Preferred Skills:

• Fluency in English
• Experience in the consumer goods industry
• Knowledge of the Peruvian market

ASSUMPTION: Strong communication skills, both written and verbal, are essential for success in this role, as well as the ability to work effectively with internal and external stakeholders.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not specified. According to Glassdoor, the average salary for a Trade Marketing Specialist in Peru is approximately S/ 35,000 - S/ 50,000 per month. This role may fall within this range based on experience and qualifications.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Essity products
• Training and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM). Occasional overtime may be required to meet deadlines or manage specific projects.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Essity operates in the manufacturing industry, specifically focusing on personal care, baby care, incontinence care, feminine care, and medical solutions. The company is a global leader in its industry, with a strong presence in both developed and emerging markets.

Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development within the organization.

Founded: Essity was founded in 1975, although its roots stretch back to 1849 through the acquisition of the Swedish company Mölnlycke.

Company Description:

• Essity is a globally leading hygiene and health company that provides sustainable innovations from globally trusted brands, designed for everybody and every body
• The company's purpose is to break barriers to well-being and enable customers and consumers to lead fuller lives at all stages of life
• Essity is committed to diversity, equity, and inclusion, creating an inclusive, collaborative, and caring company culture where employees can be themselves

Company Specialties:

• Personal care
• Baby care
• Incontinence care
• Feminine care
• Medical solutions
• Baby diapers
• Away from home tissue
• Consumer tissue
• And medtech

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity's large size and global presence provide opportunities for international career development and exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in Trade Marketing or a related field. It offers an opportunity to grow professionally and take on increased responsibilities within the organization.

Reporting Structure: The Especialista Customer Marketing Autoservicios reports directly to the Customer Marketing Manager.

Work Arrangement: This is an on-site position based in San Isidro, Lima, Peru. Occasional travel may be required to visit customers, attend industry events, or participate in field trips.

Growth Opportunities:

• Advancement to a senior role within the Customer Marketing team
• Transition to a different function within the organization, such as sales or product management
• International assignments or expatriate opportunities within Essity's global network

ASSUMPTION: Success in this role may lead to increased responsibilities, career advancement, and exposure to new challenges and opportunities within the organization.

🌍 Location & Work Environment

Office Type: Essity's office in San Isidro, Lima, is a modern and collaborative workspace that fosters innovation and teamwork.

Office Location(s): San Isidro, Lima, Peru

Geographic Context:

• Lima is the capital and largest city of Peru, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Lima offers a mix of urban and natural environments, with beaches, parks, and mountains nearby

Work Schedule: The work schedule for this position is Monday-Friday, from 8:30 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet deadlines or manage specific projects.

ASSUMPTION: Living and working in Lima offers a unique blend of urban and natural environments, with a rich cultural experience and ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Trade Marketing strategy development and execution
• Promotional planning and budget management
• Customer relations and sales analysis
• Market research and analysis
• Cross-functional collaboration and teamwork
• Problem-solving and decision-making skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the local market and customer needs in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Trade Marketing, Promotions, Budget Management, Brand Exposure, Customer Relations, Sales Analysis, Market Research, Channel Strategy, Assortment Planning, ROI Analysis, Point-of-Sale Execution, Team Leadership, Competitive Pricing, Consumer Insights, Cross-Channel Analysis, Field Visits

ASSUMPTION: Essity's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Innovation and continuous improvement
• Integrity and accountability
• Respect and inclusion

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Results-driven and performance-oriented culture

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding consumer needs?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a proven track record of driving results and achieving objectives in a fast-paced setting?
• Are you open to feedback and willing to learn and adapt in a rapidly changing environment?

ASSUMPTION: Essity's company culture is characterized by a strong focus on customer-centricity, collaboration, innovation, and continuous improvement. Candidates who share these values and are passionate about driving results in a dynamic work environment are likely to thrive in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large and complex organization with multiple stakeholders
• Adapting to changes in the market and competitive landscape
• Developing and implementing effective Trade Marketing strategies in a dynamic and evolving retail environment

ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to change in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Specialist or Assistant Brand Manager position in the consumer goods or retail industries
• However, this role focuses specifically on the Self-Service Channel and requires a strong understanding of the local market and customer needs
• Career progression in this role may lead to opportunities in brand management, category management, or other related functions within the organization

ASSUMPTION: While this role shares similarities with other Trade Marketing or brand management positions, its focus on the Self-Service Channel and the local market requires a unique skill set and understanding of the local retail landscape.

📝 Sample Projects

• Developing and executing a successful promotional campaign for a new product launch in the Self-Service Channel
• Conducting market research to identify opportunities for channel and category growth and presenting findings to senior management
• Optimizing the assortment and pricing strategy for a specific brand or product category in the Self-Service Channel

ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the Especialista Customer Marketing Autoservicios may be involved in, demonstrating the role's focus on strategic planning, execution, and analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other functions within the organization, such as sales, product management, and marketing?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• What opportunities are there for professional growth and development within the Customer Marketing team or the broader organization?
• How does Essity support work-life balance for its employees, particularly in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Essity's company culture and values to demonstrate your fit for the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.