B

Especialista de Marketing

BBVA
Full-time
On-site
Peru
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Especialista de Marketing

πŸ”Ή Company: BBVA

πŸ”Ή Location: Lima, San Isidro

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Banking

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading experimentation methodologies such as A/B testing
  • Coordinating inputs for campaign materials across various channels
  • Optimizing commercial campaigns and managing marketing budget
  • Collaborating with creative agencies and digital marketing channels

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Lead and coordinate experimentation methodologies such as A/B testing, buyer personas, etc.

βœ… Coordinate inputs for the development of campaign materials in different channels.

βœ… Coordinate and cross-check of campaign arts or KVs.

βœ… Optimize commercial campaigns with CRM and IC.

βœ… Conduct marketing audits and follow up on budget spending.

βœ… Operate campaigns (purchases, solpeds, etc.).

βœ… Perform other functions assigned by the leader and promote continuous improvement in the role.

ASSUMPTION: The role may involve working on multiple campaigns simultaneously, requiring strong multitasking skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: University degree in Marketing, Administration, Communications, Industrial Engineering, or related fields.

Experience: 3+ years of experience in marketing strategy execution, preferably in the banking sector.

Required Skills:

  • Proven experience in managing and executing marketing strategies
  • Strong organizational skills and attention to detail
  • Excellent communication and interpersonal skills
  • Proficient in Microsoft Excel
  • Fluency in Spanish

Preferred Skills:

  • Experience in digital marketing and channels
  • Fluency in English

ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely to be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Peru is typically between S/ 15,000 and S/ 25,000 per month, depending on experience and qualifications. BBVA offers competitive compensation packages, including salary, bonuses, and benefits.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts
  • Training and development opportunities

Working Hours: Full-time position with standard banking hours, Monday to Friday, 8:30 AM to 5:30 PM. Occasional overtime may be required.

ASSUMPTION: BBVA offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts. The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: BBVA operates in the banking industry, focusing on retail banking, wholesale banking, and global banking and markets.

Company Size: BBVA is a large corporation with over 10,000 employees worldwide, providing a structured and hierarchical work environment.

Founded: BBVA was founded in 1857 and has since grown to become one of the largest financial institutions in Spain and Latin America.

Company Description:

  • BBVA is a global financial services company based in Spain
  • Operates in more than 30 countries and has over 75 million customers worldwide
  • Offers a wide range of financial services, including retail banking, wholesale banking, and global banking and markets

Company Specialties:

  • Retail banking
  • Wholesale banking
  • Global banking and markets
  • Digital banking and innovation

Company Website: https://www.bbva.com/es/

ASSUMPTION: BBVA's extensive global presence and large employee base offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Especialista de Marketing will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This is an on-site position, requiring the employee to work from BBVA's offices in Lima, San Isidro. Occasional remote work may be considered, depending on the company's policies and the employee's performance.

Growth Opportunities:

  • Advancement to senior marketing roles within the company
  • Expansion into other departments or business units within BBVA
  • International assignments and relocation opportunities

ASSUMPTION: BBVA's large size and global presence provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: BBVA's offices in Lima, San Isidro are modern and professional, offering a collaborative and dynamic work environment.

Office Location(s): BBVA's main office in Lima is located at Av. RepΓΊblica de PanamΓ‘ 3055, San Isidro, Lima 15047, Peru.

Geographic Context:

  • Lima is the capital and largest city of Peru, with a population of over 10 million people
  • San Isidro is an upscale district in Lima, known for its commercial and financial centers, as well as its high-end residential areas
  • Peru is a Spanish-speaking country with a diverse culture and rich history

Work Schedule: The work schedule for this role is Monday to Friday, from 8:30 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: BBVA's offices in Lima, San Isidro offer a modern and professional work environment, with ample opportunities for collaboration and growth within the company.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the BBVA careers portal
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing and campaign management skills
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with BBVA's values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and campaign management skills, as well as your experience with creative agencies and digital marketing channels
  • Prepare examples of successful marketing campaigns you have managed or contributed to in the past
  • Research BBVA's marketing strategies and be prepared to discuss how you can contribute to their ongoing success

ATS Keywords: Marketing, campaign management, A/B testing, CRM, IC, budget tracking, digital marketing, creative agency collaboration, continuous improvement

ASSUMPTION: BBVA's application process is designed to assess the candidate's marketing and campaign management skills, as well as their cultural fit and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing software and tools (e.g., CRM, marketing automation platforms)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely to be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Integrity
  • Responsibility
  • Respect
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you have experience working with creative agencies and digital marketing channels?
  • Are you comfortable working in a collaborative and team-oriented environment?
  • Do you have a strong attention to detail and the ability to manage multiple projects simultaneously?

ASSUMPTION: BBVA values candidates who are customer-focused, responsible, respectful, and committed to excellence in their work.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong multitasking skills and prioritization
  • Working with tight deadlines and budget constraints
  • Adapting to changes in marketing strategies and priorities
  • Navigating a large and hierarchical organization

ASSUMPTION: While BBVA offers numerous opportunities for growth and development, the large size of the organization may present challenges in terms of communication and decision-making.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing specialist roles, this position places a greater emphasis on experimentation methodologies and campaign optimization
  • BBVA's focus on digital transformation and innovation sets it apart from more traditional financial institutions
  • Career progression in BBVA may involve expanding into other departments or business units within the company

ASSUMPTION: BBVA's focus on digital transformation and innovation provides unique opportunities for growth and development within the company.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to promote a new banking product or service
  • Conducting market research to identify trends and opportunities in the banking industry
  • Optimizing marketing spend and maximizing ROI through data analysis and A/B testing

ASSUMPTION: These sample projects are designed to showcase the candidate's marketing and campaign management skills, as well as their ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for growth and development within the marketing department and the company as a whole?
  • How does BBVA support work-life balance for its employees?
  • What is the company's approach to digital transformation and innovation in the banking industry?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role and their fit with the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the BBVA careers portal
  • Tailor your resume and cover letter to highlight your marketing and campaign management skills, as well as your experience with creative agencies and digital marketing channels
  • Prepare examples of successful marketing campaigns you have managed or contributed to in the past
  • Research BBVA's marketing strategies and be prepared to discuss how you can contribute to their ongoing success
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.