Especialista de Marketing

📌 Core Information

🔹 Job Title: Especialista de Marketing

🔹 Company: Experian

🔹 Location: Lima, Lima, Peru

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing strategies for innovative solutions
• Collaborating with commercial, product, communication, and customer experience areas
• Ensuring solutions reach the market with a clear and differentiated value proposition
• Managing the Go To Market process for local and global solutions
• Planning and executing the NPS relational action plan

ASSUMPTION: This role requires strong cross-functional collaboration and strategic thinking to successfully launch and position products in the market.

📋 Key Responsibilities

✅ Lead the implementation of product marketing strategies, facilitating the launch and positioning of innovative solutions in the market

✅ Act as a link between commercial, product, communication, and customer experience areas to ensure solutions reach the market with a clear and differentiated value proposition

✅ Satisfactorily complete the Go To Market process for local and global solutions, ensuring minimum launch requirements and developing the Sales Toolkit

✅ Plan and execute the NPS relational action plan

✅ Fully comply with the tactical marketing plan

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution to drive product success in the market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Administration, Communication Sciences, or related fields

Experience: 3 years working in Marketing, Market Development, or Sales

Required Skills:

• Proficient in Adobe Creative Cloud
• Experience in marketing elements (traditional and digital marketing, SEO, social media, etc.)

• Proficient in Microsoft Office Suite

Preferred Skills:

• Fluency in English

ASSUMPTION: Candidates with a strong academic background in marketing-related fields and relevant work experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a marketing specialist role in Lima, Peru, with 3-5 years of experience, the estimated salary range is between PEN 25,000 - PEN 35,000 per month.

Benefits:

• Great Place to Work certification
• Diverse and inclusive work environment
• Opportunities for professional growth and development
• Competitive benefits package

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM to 5:30 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Experian is a global data and technology company that helps people and businesses thrive in a data-driven world.

Company Size: 1,001-5,000 employees. Experian offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Experian was founded in 1960 and has since grown into a global leader in data and technology solutions.

Company Description:

• Experian helps individuals and businesses make informed decisions about credit, fraud prevention, automotive, agriculture, insurance, and other industries
• The company combines data, analytics, and software to provide innovative solutions tailored to each market
• Experian is committed to creating a better tomorrow together by fostering a diverse and inclusive work environment

Company Specialties:

• Credit
• Fraud prevention
• Automotive
• Agribusiness
• Scoring
• Technology
• AI
• Entrepreneurship
• Marketing
• Business and finance

Company Website: www.serasaexperian.com.br

ASSUMPTION: Experian's global presence and diverse portfolio of services provide a unique opportunity for candidates to grow both personally and professionally.

📊 Role Analysis

Career Level: Mid-level marketing specialist role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including commercial, product, communication, and customer experience

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities based on performance and market needs
• Cross-functional collaboration and learning opportunities

ASSUMPTION: This role offers a clear path for career progression and professional development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a diverse and inclusive culture

Office Location(s): Av. Canaval y Moreyra 480 – San Isidro, Lima, Peru

Geographic Context:

• Lima is the capital and largest city of Peru, offering a vibrant cultural scene and numerous entertainment options
• The San Isidro district is a bustling commercial and residential area with easy access to public transportation
• The office is located near various amenities, including restaurants, shops, and parks

Work Schedule: Standard office hours, Monday to Friday, with occasional flexibility for remote work or adjusted hours

ASSUMPTION: The office environment at Experian promotes collaboration, innovation, and work-life balance, making it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or relevant stakeholders

Key Assessment Areas:

• Marketing and product knowledge
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and the company by referencing specific aspects of the job description and company information
• Prepare examples of your past marketing campaigns or projects to discuss during the interview

ATS Keywords: Marketing, Product Launch, Market Positioning, Sales Toolkit Development, NPS Planning, Tactical Marketing, Adobe Creative Cloud, SEO, Social Media, Office Suite, Communication, Collaboration, Innovation, Diversity, Customer Experience

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, strategic thinking, and cultural fit during the interview process.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Microsoft Office Suite
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer focus
• One global team
• Performance with purpose

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with Experian's core values, particularly innovation and customer focus?
• How comfortable are you working in a collaborative, cross-functional environment?
• How do you approach continuous learning and adaptation in a dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Experian's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large, diverse organization with various stakeholders
• Adapting to changes in market dynamics and product offerings
• Balancing tactical marketing execution with strategic planning

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing specialist positions in its focus on product marketing and cross-functional collaboration
• Experian's global presence and diverse portfolio of services offer unique opportunities for growth and development
• Career progression may involve expanding into senior marketing roles or exploring opportunities within related departments

ASSUMPTION: Applicants should consider how this role compares to other marketing positions and how it aligns with their long-term career goals.

📝 Sample Projects

• Developing and executing a product launch campaign for a new service offering
• Collaborating with the sales team to create targeted marketing materials and presentations
• Analyzing customer feedback and market trends to inform product positioning and messaging

ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 90 days?
• How does Experian support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role collaborate with other departments, such as sales, product, and customer experience?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns or projects to discuss during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.